I was wondering how McCain would run a national campaign when he supports an unpopular war and he has no real plan for fixing an economy that is likely to be in recession in November. This is the answer: He never mentions Iraq but he is appealing to the American values of faith, courage and perseverance. American's also value liberty, honor and optimism for the future. He then wraps himself up in the flag as a person who shares the values of the American people. The message is simple: buy the packaging and, by the way, the person that is wrapped in it/the flag.

The risk for the Dem's is that they have to educate an electorate on how their policies will make things better and McCain doesn't have to educate the voters on anything. Most share the values to which he has been connected by the ad. I'm afraid that this will be a very effective way for him to run. He certainly can't run a campaign as Bush 2 (which is what his policies are all about).

Posted at March 28, 2008 2:48 PM in response to New McCain Ad: "The American President Americans Have Been Waiting For"