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Why Did McCain Lose His Maverick Brand?

Lots of people are linking to this piece by New York magazine's John Heilemann, which takes a crack at explaining how exactly McCain squandered his "maverick" brand.

Heliemann's basic point is that McCain's repeated campaign stunts, his choice of Sarah Palin, and his dishonest adver-sleazements conspired to produce a kind of tipping-point for the press. The media went into revolt and painted the suspension stunt for the ruse it was, hurting McCain on the most important issue right now: The economic crisis.

"By the time the financial crisis hit, we were past the tipping point," one national reporter explains to Heilemann. "Lipstick on a pig and sex ed were the last straw for some of McCain's old hands and media allies. And because of this cynicism, he didn't get the benefit of the doubt for his 'suspension,' and it was treated as the stunt it was."

Heilemann makes some solid points. But his analysis overlooks two other important factors -- ones that will in retrospect be viewed as critical should Obama win.


Robust Infrastructure On The Left

The first is the now-robust infrastructure on the left, on the internet and elsewhere, that immediately seized on the nonstop lying and adver-sleazements in order to build a counter-narrative about McCain, one in which he was betraying his own reputation as a "maverick," a rep that was never really deserved in the first place.

A subplot of that counter-narrative, pushed hard by this developing infrastructure, was the emerging evidence of Palin's comical levels of incompetence and outright fraudulence, which fed the larger storyline about McCain's cynicism.

There's little question that the development of this counter-narrative influenced mainstream media coverage. It was a key reason the traditional news orgs covered McCain's mendacity, his choice of Palin, and his suspension ruse with a level of skepticism that McCain has never faced -- one that left his campaign flat-footed.


Economic Crisis, In Addition To McCain's Antics, Pushed Press Over Edge

The second key factor is the impact of the economic crisis itself. The McCain campaign's driving assumption was that the race would be decided on biography and character. McCain released a barrage of "celeb" sneer spots and didn't discuss the economy in any meaningful sense even as Obama continued to bank credibility on pocketbook issues by addressing the economic concerns of ordinary Americans.

When the crisis hit, it riveted the attention of opinion-makers and the general public on what each candidate was promising to actually do about the economy. The crisis also demanded a level of seriousness completely out of sync with McCain's previous POW-POW-POW-ing and "celeb" sneering. The crisis itself, as much as McCain's constant frivolity, is what left the press unwilling to cut McCain's political antics any more slack.

The crisis also forced McCain to suddenly wrench himself into a populist posture -- a transformation so ridiculous given his previous statements and pro-deregulatory past that it colored everything that followed. Obama then performed solidly amid the skirmishing in Congress. This, combined with the public's preference for Obama's economic solutions over McCain's, ensured that McCain's higher "preparedness" numbers didn't lead voters to see him as best prepared to manage the crisis.

It's the basic disconnect at the heart of McCain's claim to being the right candidate to take control of the economy that is really driving him down. In short, McCain lost his "maverick" brand because on the driving issue of the campaign, he isn't a maverick, and never really was. And thanks to media coverage pulled towards skepticism by the liberal counter-narrative -- not to mention the crisis itself -- voters know it.


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Greg! Close html tag! The red! It burns!

My eyes, my eyes.

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HTML ALERT! INCOMING!!!!!!!!!

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fixed thanks all

Greg - thank you.

bvd - LOL!

I'm shocked to say this, but when it comes to thuggish tactics and stupid smearing, John McCain is nowhere near as talented or relatively subtle as George Bush.

http://pufferfish.typepad.com/

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Yep.  Steve ConeHead Schmidt is a one-dimensional projection of Karl Rove.  Slime is the only weapon he knows how to wield.

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He's an all American
Bullet headed
Saxon mother's son

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All the children sing...

Neither Bush 43 nor John McCain is a good manager. The difference is that Bush didn't try to be. He handed that off to Cheney and to his Chief of Staff. Then he has allowed them to manage him, and he performs the function of spokesman.

John McCain relishes his "brand" as a Maverick. That is both his public image and it fits his personality. But he also considers himself to be a leader. The result of the conflict between his belief that he is a leader causes him to refuse to acknowledge his own management ineptitude. Combine that with his self image and his public image as a maverick, and he refuses to let anyone else manage him the way Bush does.

We are watching the results of McCain's lack of self-knowledge.

Media went revolt ?
.

Why didn't somebody tell me ???

The effing media is still carrying water for the Mcinsane and they managed to change the narrative (as the repugs had betted) from ecnonomy to Ayers, The Great White Terrorist meets Obama, the Black one.

"The media went into revolt"

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Do you disagree that a huge swath of the media is revolting?

Next up:  You can't put too much water into a nuclear reactor.

Sorry, I am yet to see the press do to Mcinsane what they did to Obama right through the primary.

Tom Brokenjaw claims keating 5 ancient history but 40-year ayers story still game.

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That's just one guy.

Even Peggy Nooners is tiptoeing into the "McLame has lost it" territory publicly now.


Tena, you remember how the media rough-balled Obama throughout the primary, right ?

This so called "media revolt" against Mccain is just a fictional BS. Look, what happened in the last two days on CNN, NBC et. al. on ayers shit?

Peggy Noonan has a new opinion everyday on Plain palin each one contradictory to the earlier one.


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Yea, well I counter every bit of that with:

George Will
Charles Krauthammer
BoBo Brooks - who've all bailed on McLame and who have all more or less said he's unfit for the office.

And there are more.

Based on their just one or two rants ? Good luck to you.

If you beleive that the media in the tank for RW for so long and so deep is revolting now, got a bridge in alaaaska to sell you.

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Good luck to you - you're the one who is stuck back in 2004.

Drop me a line if you decide to catch up.

Yeah right.

Now, I remember why I left TPMEC.

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It's a Rorschach question :-)

A significant slice of the MSM is revolting, though most of them remain disgustingly revolting.

LOL. Got it now jzap.

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Heh. I thought the ambiguity of You can't put too much water into a nuclear reactor would give it away :-)

Sorry, bit slow. It is midnight in my part of the world.

Tom Brokenjaw claims keating 5 ancient history but 40-year ayers story still game.

>:(

See, this makes me so concerned about the debate. I sent an email to NBC questioning his ability to moderate. Wondered why Moveon didn't do a petition about this.

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I think whining over the moderator of the debate is poor form and a waste of time.

I know. That said, I really can't trust that guy.

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Shit - I don't trust him, can't stand him and don't expect shit from him.

But I don't underestimate Obama.

He'll never get tripped up like he was in that primary debacle they called a debate again.

Ever.

He's going to be Obama and that is winning this election!

It really is - I'm not stretching to be an advocate of some far-fetched hope - the guy is winning!

Back later -

Tena, I love your confidence and strength.

I have also expressed my disappointment with Tom to MSNBC. I can't wait until he stops hosting Meet the Press. (I miss Tim so much!)

However, Tom is a professional, and he realizes that a few comments he has made have put him in hot water with Obama supporters. I think he'll go out of his way to be as unbiased as humanly possible tonight.

Do you disagree that a huge swath of the media is revolting?

Tom Brokaw is especially revolting.

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I can't stand him - he has to book an extra seat on airplanes for his Ego -

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Revolting indeed. After his on air statement during the Dem convention that McCain was an honorable war hero and POW and, thus, off limits should have placed him punditry land, not journalist.

And he's likely to be perceived as more revolting after tonight.

PEACE

WORD...

I have a serious pit in my stomach today. After reading about the things that McCain supporters have been shouting at campaign stops by both he and Palin yesterday, I just feel sick. They are inciting violence with their speeches and some really stupid people are falling for it. I hope Obama isn't intimidated by it, but at the same time, I hope they are making decisions that will ensure his safety. Because McCain/Palin are so desparate at this point that, well, I'll just leave it at that. I think all TPM readers should be sending some serious mojo Obama's way this week.

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I'm already to the point where I'm not so sure these are random 'supporters' as convenient plants.

Always right near an open mic. Always timed to a lull in McCain or Palin's speeches. And always without even the mildest form of rebuke from the candidates.

McCain and Palin can't come right out and advocate killing their opponent or calling him a terrorist or a traitor. But in the anonymity of a crowd, McCain staffers can get away with just about anything. And I wouldn't put anything past a campaign as desperate as theirs.

http://www.blah3.com/article.php?story=20081007124729629

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Argh.

I'm already to the point where I'm not so sure these are random 'supporters' so much as convenient plants.

We can haz preview, plz? Kthxbye.

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I'll go with Hanlon's Razor:  Other things being equal, don't attribute to conspiracy that which can be explained by stupidity.

In this case stupidity includes racism and other forms of xenophobia.  And you know there's a shitload of it out there.

Yeah, I was wondering about that yesterday...

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I think they are plants and it's despicable!

Since the press is claiming it has turned on Mclame and it looks that way to me - then I want someone out there in the press to call McLame's camp on this bullshit - it's not funny! It's dangerous and they know it.

They are trying to start something.

If they are plants, it makes me sick. If they are NOT plants, it makes me sicker.

I have multi-culti children (my husband has the same mix as Obama). They are in grade school. They LOVE Obama. They wear his t-shirts. They are having a kids-only debate part next month.

To think of them knowing the stuff (and the reasons behind the stuff) that people in those audiences are yelling out, just makes me sad and worried. Most of all, it makes me so sick that this is probably going to be their first run in with bigotry. I'll use it as a learning moment, but still...

kids-only debate party

Use that as a teaching moment to develop their bullshit detectors. They'll thank you 20 years from now. :-)

Good call. I think I will be open about it with them. Its actually my mixed-race husband who doesn't want them to watch or know anything about the election. And it wasnt' until this very second that I could understand why.

That could be an explanation as to why they weren't allowing any reporters to cover Plain here in Florida. They didn't want the reporters to find out that it was really the McCain/Palin staff who was causing the ruckus.

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That theory does dovetail nicely with how the McCAAAIIINNN!!! people are not allowing reporters to talk to any supporters or wander around. Wouldn't want a reporter recognizing a plant, now would we?

You betcha!!

These are about a spontaneous as the Brooks Brothers riots in 2000.

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O perfect analogy. Damn I wish I'd thought of it! (that's my highest compliment, by the way. )

Thank you.

I'm glad I'm not the only one thinking this.

I don't doubt that there are send-aheads from the campaign who are riling these crowds up and telling them to scream this way.

It's scary.

Ya know, I've felt the same way all day today. It actually started after I saw McCain's speech yesterday and the guy yelled out "terrorist". This ugly turn in the campaign has just made me very, very, very sad. I don't want to think that that many of my fellow Americans are just that low and hateful.

The worst part is that if Obama doesn't win, all of this ugliness will be justified in the eyes of some. How many people will forego involvement in politics if they see that this is the way to win and this is the basis we use to choose our leaders?

McCain should seriously be ashamed of himself for what he's doing to this country.

By not correcting the audience, McCain was giving it his blessing. With the other comments being thrown about, like the one at Palin's rally in Florida, soon someone or group will take it further to see how far they can push before Johnny-r-law steps on their toes.

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I might not think this was planned - like jzap said, Occam's Razor -

But it has happened 3 times now that we know of.

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Well, Hanlon's Razor is not quite the same as Occam's Razor.  But you could make a case that it's a corollary.

It's just that considering the wingnut audience McSame plays to, and the frenetic state to which he incites them, it's hard to imagine there not being a few whack-jobs there who'll spout that kind of venom.

Still, I cannot say that you're fears are unfounded.

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McCain should seriously be ashamed of himself...

He's constitutionally incapable of feeling shame.

You better believe his security detail is on this.

Don't worry...the coverage of this will force McCain and Palin to knock off the edgiest stuff. Now that the MSM is on the story, they'll have to back it down. Of course, I have no idea what they'll be left to say or do then. Yo, but they're in a bad, bad place...

Now that the MSM is on the story...

Is it? Really? Thank god that's what I want to hear! It should be reported as is, i.e., the McScum campaign has completely crossed the line. Intolerance should not be tolerated, and McScum should be destroyed for his willingness to go there.

Agreed.

Maverick is not a brand. It was a model. It was pulled out of production in Michigan in 1977.

If you are referring to the critter, a maverick is an UNBRANDED range animal.

McCain thinks of himself as not being part of the mindless herd. My kindergarten teacher would list him as "Does not get alond well with others." I would label him as mangy and too quirky to be good breeding stock.

I drove a Maverick as an undergraduate. I feel their pain

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Makes me feel lucky to have cut my teeth on a Pinto.

OT: Jed's new Palin Secessionist Video.
http://www.youtube.com/watch?v=eniG9l_7its

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New Infrastructure On The Left

So true. And it does my heart so much good.

And it sure highlights the extent to which we were in total disarray for awhile. But not long - we did pull it together - and we're going to pull this country out of here, too.

And I agree basically about the economy, but I think that had it not boiled over, McLame still would have gone down because he would inevitably have gone totally negative and turned everybody off.

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And by the way - this doesn't get said enough any more:

We have Howard Dean to thank for a lot of this.

Hear, Hear!

Amen. Even now, idiots like Harold Ford and Rahm Emmanuel still put Howard down.

The truth is that in the last four years, Howard Dean has performed greater public service for this nation - in terms of immediate AND long-term effect - than any single politician since LBJ.

(In the same amount of time, I mean. Otherwise, Teddy Kennedy would be up there, too.)

It's only superficially on behalf of the Democratic Party. With his 50-state strategy, by rebuilding the Democratic Party, Howard Dean has restored two-party Democracy (yeah, yeah, DINOs, I know - one problem at a time) to America.

Everybody's all about Obama's charisma these days, but I met, shook hands with, got the autograph of and discussed politics with Howard Dean, and that man is charismatic.

Amen. Howard Dean has been a fantastic party chairman and deserves a great deal of the credit for revitalizing our party after the defeats of the '90s and this decade.

History provided the opportunity. Howard Dean prepared us to seize it.

AMEN, brother!

Seems like a good place to repost this Dean blog entry.

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Howard Dean made it Democratic to be a patriot. And patriotic to be a Democrat. He encouraged us to work - from the grassroots - to take back our country.

Why? Maybe they all looked up the origins of the term "Maverick" and found out it belongs to a family of populist/liberals from Texas...

Seriously, I agree with you Greg about the economic reason but I also think that, as for the electorate, hearing that he has voted with Bush 90% of the time plays a part in it.

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Word up - I don't think laying it all on the economic crisis is correct - and it gives McLame somewhat of an out.

Like I said - he would have gone negative regardless and it would have turned people off, regardless.

The economic crisis precipitated a lot of people getting off the fence, IMO.


And LBJ's Brain is right - Bush is the big damn elephant in the living room in this campaign.

The goggles - they do nothing!

erg... sorry.. was trying to reply to Jonze above ("My eyes, my eyes.")

I thought it was a reference to McCain's lack of understanding of how the innertubes work. LOL!

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That is an awesome avatar. Just awesome.

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that was for the bat -

no offense to the rest of the avatars here. LOL!~

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Look closely:  Batshit?

Without exaggeration one of the two or three funniest scenes in Simpsons history!


Wolfcastle: Real Acid ??


Excellent reference ... good work

Milhouse is going to be big ... Gabby Hayes big !!

Frankly, the maverick image may have been the prop for him, but the only real reason he slid down fast was his way of handling - or shall we say mishandling - the bailout crisis. He was SO obviously confused about what to do, making his every wishy-washy step publically known. There he was for all to see saying everything's basically OK then everything's not basically OK, then no debate then yes debate....

It was too plain to be seen. He'd have been better off keeping his mouth shut for a day or two. But that's not in his character.

At last, we saw the real McCain. No need to show us anything else.

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Quite true.

The crisis did throw him into enough of a tizzy that we actually saw the real McLame. That was all it took.

The real McLame is totally unfit to be in charge of anything.

I can't believe I'm saying this, but this is the area where Bush is (or at best, acts) smarter than McCain. At least Bush is well trained enough to wait for his handlers to feed him his lines (in short 10 words or less sentences comprised of monosyllabic words) before he mangles them. McCain is driven to be the Great Leader and has to get out front on all issues, so he shoots from the lip without thinking it through or waiting for those who have a better (relatively) grasp of the material to digest it and come up with a coherent position.

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I can't believe I agree wholeheartedly, but I do.

McLame is far far worse than Commander Coocoo and scares me worse than Bush/Cheney. He is really fucked up.

I've said it and said it, but it can't be said enough - this is what turned my head totally 360 on my neck like in the Exorcist - George W Bush is at least sane enough that he actually doesn't hate everyone in the world - he actually likes women. McLame hates us and everyone and everything else in the whole damn world. He's the miserable son of a bitch I've ever heard of outside of fiction.


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he's the most miserable son of a bitch...

Back in the day, we would have called him "one twisted sister."

Actually, I agree. Bush may be an idiot, but clueless as he is, at least he is mentally sane. I can't say the same about McCain. He is ill, dangerously so, and some deep inferiority complex seems to drive all his impulsive stunts.

OT: I just saw a commercial promoting High high fructose corn syrup, its from http://www.sweetsurprise.com/.
Heres the ad, http://www.youtube.com/watch?v=KVsgXPt564Q

A man who leaves his crippled wife for a beer heirs, a man who was involved in the biggest Saving and Loans scandal in the early 90s, a man who served on the board of a racist, anti-semite fringe group, a man who this afternoon according to CBSnews.com played a role in the Iran-contra scandal was never a maverick.

a man who served on the board of a racist, anti-semite fringe group

Has anyone heard from that Jewish group that the repugs are always seeking atonement with what they think about this new revelation?

I wrote Josh demanding he apologize and STILL haven't heard him declare the AP off the TIRE SWING.

Hell he should put up a Mission Accomplished Banner

They just ripped Palin the Reformer today..what more does he want? Fournier's head????

AP is also running hard with McMaverick's links to Nazis and death squads in Nicaragua!

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Gotta link? :)

Made Popular: Yesterday - AP - GOP presidential nominee John McCain has past connections to a private group that supplied aid to guerrillas seeking to overthrow the leftist government of Nicaragua in the Iran-Contra affair.


http://buzz.yahoo.com/article/1:y_news:3830dfff2740989a86bbdb75ae67c9b4;_ylt=AiEFf_lNZDjZQY_T_3HSzZfZn414

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Thanks.

I was in disbelief when AP seemed to start turning against McScum. Was it around when the sex education ad was out? I can't recall, but there was a decisive point after which AP started going after McScum.

Just his balls. Here in Kentucky, we bread 'em up heavy and fry 'em deep.

We call 'em Fournier Fries!

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LOLOL!!!!


There used to be a steak place in Fort Worth a million years ago that was tiny and had a cement floor and was about as far from fancy as you can get and when it was round up time, the place specialized in calf fries. They'd set a plate in front of people with a dozen of them.

Erk.

It's things like that that keep me on the island of Manhattan...only safe place in the US (wait, is this technically the US?)...

This entire report begs the question of ow he got to be labeled a maverick to begin with. He lost any right to that title when he decided that he needed to the support of th right wing and the apparatus of Karl Rove to win the presidency. Since 2004 he has reversed himself on almost everyone of the issues that made people think he was so independent minded to begin with. We only need look back as far as the republican primary when McCain declared he would vote against his own immigration bill--obviously because it was the main reason he was tanking in the primary-to see he had lost whatever political courage the media were pretending he had.

That it took an explicitly deceitful and ugly campaign full of sophomoric taunts designed by Rove's former henchmen to reveal his willingness to trade principle for power, just shows us how deluded McCain's pals in the media have been.

The turn the campaign has taken this week: angry rallies in front of all white southern audiences decrying the disloyal other-ness of the black candidate is a whole new level of moral bankruptcy. This has nothing to do with maverickness and everything to do with the lust for power.

But I guess it all would have been different if Obama had agreed to hold just 10 town halls meetings.

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He got the reputation by calling a press conference whenever he went against the party line, even if he didn't do it nearly as often as genuine moderate Republicans.

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He started calling himself a maverick and the media started picking up on it.

Just as they did with Palin.

PEACE

Oh thanks. that explains it.

The first is the now-robust infrastructure on the left, on the internet and elsewhere, that immediately seized on the nonstop lying and adver-sleazements in order to build a counter-narrative about McCain

Indeed. TPM does deserve credit.

Absolutely. I started reading TPM in 2002, when it was just Josh and a plain-vanilla blog with no video, no pix, no ads, even.

He was a lonely but determined Voice of Truth, a comfort and a hope to shattered and demoralized democrats and progressives.

Mission Accomplished for real, Josh.

Another factor, I think, in the demise of the maverick labeling and the change in the media tone was McCain turning on his media benefactors who over the years have facilitated the development of the persona.

You can get a rough and ready flavor of Greg's infrastructure point - excellent - just by browsing through the Yahoo Buzzes or to a lesser degree the Diggs..You'll see very few conservative bits high on the charts but a kazillion from HuffPo and Salon

I don't know why "maverick" is such a good thing to be honest.

Really, do you really want someone unpredictable, impulsive and irrational in the time of crisis.

Thanks to McCain, not many people will take "maverick" as a compliment anymore.

I hear "maverick" and think "mavericky maveric" (wink)

I guess if she dropping "g"s she might as well drop a "k" now and then.

Does that mean Palin is from Wasilla, Alasa?

Being a maverick might be an okay thing when you're one of 100 senators. But the presidency calls for a whole different skill set and temperament. Still, I think the whole maverick thing was always a construct, and totally phoney.

McCain may have single handedly ruined the movie Topgun for me... =(

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That McCain is running against Obama has been just as critical a factor in his loss of brand.
There likely wouldn't have been a "tipping point" had he been running against Hillary Clinton:

- He would not have rashly picked Palin in a cynically desperate effort to court Hillary supporters and counter the huge bounce from Obama's Mile High acceptance speech.

- He would not have had to run ads like "The One" or "Celebrity" to drive up his opponent's negatives... Hillary's negatives were high enough on their own.

- He would not have had to take even more blatant policy shifts away from his "maverick" positions to placate the right-wing base...the anti-Hillary sentiment would have done that for him.

Nailed it. Obama is the main reason the faux maverick was stripped his protective cover. Obama backed him up into a corner before the media grew a pair to do some, as Greg so eloquently puts it, "revolt".

I do think McCain had grand ideas of touring the country with Obama and having shared town halls and he was pissed because Obama didn't want to take part in his fairy tale campaign. The way he uses Obama's refusal to that request as reason for his negative campaign is probably rooted in truth.

I think he thought he could pull one over on the youngster, and that he(McCain) would be a shoo-in for the Presidency. And when Obama turned him down, he realized it was going to be an uphill fight.

It's quite obvious that McCain hates Obama on a personal level, let along a political level. It is well known that Sen. Clinton and Sen. McCain got along swimmingly, and McCain probably gets along well with Bill as well. So he started disliking Obama during the Democratic Primary. And it's grown from there - though there are reports from friction between the two back in 2006.

There is also certain jealousy - look at his early campaign attacks against Obama, about his big speeches of saying nothing and his "celebrity" - then he goes out and picks Palin who says nothing in her speeches and is more of a "cult of Personality" than he ever accused Obama of being and he's happy as the proverbial pig in shit about his pick. He wanted the big crowds, he wanted the screaming supporters and had to go embarrass himself in Strugis in order to get them. I wouldn't be surprised if we learn down the line from an insider book that McCain picked Palin based on the fact that she's be able to attract a crowd.

His Maverick Brand died when he brought in Schmidt. It just took some folks longer to realize is all. Cementing of this fact was when he brought in the 2000 SC Primary Bush campaign veteran to run Palin's campaign. He became everything he condemned in 2000.

The best part of this all is that not only is McCain going down in flames, but he is also taking Joe Lieberman with him.

That's an excellent point.

What if Lieberman would give the Dems #60? Wouldn't that be painful...

Fifty one was the only number Lieberman could prove useful on. Getting to 60 matters on individual votes. You gotta get there every time a filibuster is threatened.

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{{{{{{{swoon}}}}}}}

I've been in Connecticut recently. Joe Lieberman was likely going down even in the event of a McCain win. Many people there wouldn't piss on Lieberman if he were dying of thirst. And Ned Lamont is licking his chops for their next Senate race.

McCain would have put Lieberman in his cabinet - probably Secretary of State. McCain will be marginalized in the new Senate to the point he won't run again in 2012.

The Maverick probably died long ago, but it became clear the minute he picked Sarah Palin. The real Maverick, if he existed at all, would have picked Tom Ridge or (gulp) Joe Lieberman. When that woman walked on stage and began speaking, it became clear that Country First was just a slogan, and the Maverick was dead.


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The Palin Pick (of peppers... can't resist) totally galvanized me. I've been writing up a storm ever since. What a poke in the eye of the American public. What a "finger" to women who have worked hard and used their wits instead of their (...the devil's makin' me do it... their tits).

Nan Rhyner and her excellent rant.

When McCain picked Palin, he allowed himself to be branded...he's no longer a maverick.

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I think McCain has lost his "maverick" brand because Sarah Palin has used the word so many times (He's the maverick, you know) that it's essentially lost any meaning.

Of course, if you look at the facts, the maverick brand was never correct to begin with.

My wife is a great political sounding board. She follows politics only passively and only through the MSM filter.

Yesterday she told me that McCain just isn't the same person he was in 2000. That's all the evidence I need to know that the "Maverick" brand is ruined.

OT

http://www.wral.com/news/video/3689706/

live feed of Michelle Obama's military family rally in North Carolina.

Lets face it, beyond the POW experience, there's nothing particularly compelling in John McCain's biography. The most newsworthy event in McCain's twenty-five plus years of political life is his involvement in the Keating Five scandal. We are often told that he's a maverick, but strangely there's nothing to actually support that myth.

McCain has never provided great leadership. He's never inspired the public to get involved. There's no eloquent speech that McCain has given on some grand issue. There's no moment in his political history where he went out on a limb to help the little guy, or some wise piece of legislation with his name on it that we all give great thanks for. How do we know these things? Because if there were a whiff of these things in McCain's past, the media would be telling us about them ad nauseam, and McCain would certainly have them in his ads.

Is there any wonder why McCain gave up so quickly in trying to present his own biography and instead has devoted most of his energy and ad time attempting to damage the biography of Barack Obama?

And now even the POW experience itself may not be something he claims -- so he actually never has anything.

He's come to where he is today by aggressively courting the media to buy the image he wants to sell. And the media happily bought it in the past (I want the MSM to learn some lesson from this!). Which probably made his campaign overconfident they would get a free pass with all those lies and distortions, and they even didn't make any effort to be artful. But those lies turn off the media. And now he has nothing as he actually always did.

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Self-made legend. (very different from self-made man) He's just a story he told about himself. Meanwhile flouting every limit that ever came his way. What a gigantic hypocrite.

Biden nailed him in the veep debate that Mccain was a maverick in the matters that concerned him and never, repeat never, in those that concerned the people.

Good post by Greg.

The infrastructure point is an important one.

This is clearly not 2000 or 2004, when Drudge and Rush could spin their way to victory. On the contrary, after each debate, instead of talking about the annoying habits of the Dems, we are talking about blinky eyed Palin and angry, not-looking Mccain.

I bet Drudge, Rush and Bill are furious that there usual agitprop isn't working anymore.

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You got it!

The entire culture is moving left again - we are overdue.


Culture swings constantly back and forth. We've moved so far right in these last years that the correction is going to be a doozy!

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Infrastructure of the net. Things have gone viral so quickly. Terms like "trophy" running mate and "speed dating" with world leaders, and the comment about Jesus being a community organizer, Pontius Pilate as the gov, things like that. mcShame as histrionic. The web picks up a term that "fits" what people are experiencing. And that is so much more powerful than propaganda. As soon as mcShame was "revisioned" over the web - based on what people were really seeing and experiencing, anything he did was viewed through those already existing prisms. That, together with his own erratic, reckless, and reprehensible behavior simply sank an already listing ship.

I really don't think the yahoos in the audience yelling "He's a terrorist!" and the like are plants. Frankly, it's not helping the McCain campaign make any inroads with voters and the discovery that they hired plants to say things like this would far outweigh any potential benefits.

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Is this a trick question?

McCain is not a maverick, particularly since 2000. McCain worked with the media to create this reputation and the media is the group who is now working to destroy it.

Good riddance.

I think his slide began after Bush crushed his spirit with his own brand of take-no-prisoners cruel-politic in 2000. He had to make a choice if he wanted to play Bush's kind of politics and he said yes.

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I rode non-stop in a Maverick from central Michigan to D.C. for the 1969 Moritorium - most miserable car ever made.

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Somebody should make the video.

There's little question that the development of this counter-narrative influenced mainstream media coverage.

I think this is probably right, and certainly hope so, but wonder about the empirical evidence. Can we trace examples of, say, some ditz like John Roberts or David Gregory on CNN being influenced by the story being told here on TPM or on Dkos? Indirectly if not directly?

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It's hard to say, because in my experience once something goes viral, it can happen in hours. And people are using a word or phrase without even realizing how they heard it or where... because it's everywhere!

Man shot three times for wearing an Obama shirt: http://tinyurl.com/42wd8a

Lucky for him London has real gun laws so the gun used was a gas-powered ball-bearing pistol. If it was a normal pistol this guy would of died for sure.

I agree with the comments about McCain...but don't undervalue Obama as a candidate and his campaign staff. They have been relentless in undercutting the policies and tricks that worked for Republicans in the past. The press didn't turn against McCain until Obama backed him such a corner that he could do nothing but flail away.

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That too - that's the biggest part of it, actually.

It's been the most brilliant campaign I've ever seen and I mean that sincerely.

I don't know if folks in the audience are plants, or just rednecks who want to be heard yelling something so it makes the news and they can tell their redneck buddies "Hey that's me!".

How soon until we get an N-bomb in one such lull?

Josh, you make an excellent point. For months the those on the left complained that the MSM biased towards McCain. Despite the fact that the left's complaints were fact-based, often backed by videos showing differential reporting of the Obama and McCain campaigns the mainstream press only reported the McCain camp's vague complaints of mistreatment.

However, the pump was primed. Without months of groundwork by those on the left no doubt the press would have fallen for "The Suspension".

This could not have happened without the internet...Every move of the McCain campaign, from their so called suspension of adds (disproved by blogs in real-time), to the continuation of campaign activaties (Catie Couric interview, Letterman cancellation, Dinner with Lieberman), not leading the Repupublican effort at the White House meeting.
And failing to bring a majority of House Republicans to the second vote.

All of the above and more, were transmitted via the internet and rebroadcast by the MSM.

This could not have happened four years ago.

Perhaps the blogsphere is maturing and gaining acceptance of the MSM for their persistence in going after stories and digging up the facts to support their stand on issues.

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Palin is now saying that McCain will "protect entitlements", especially social security.

This illustrates the fact that McCain has no real narrative. Is he a small government conservative or not?

More of Obama's jujitsu - McCain/Palin are now sounding more and more like Bush/Cheney. I expect that while McCain will try to push Obama into the defensive tonight, Obama will be painting McCain as more of the same. The argument will probably go over the heads of the news cycle obsessed talking heads who think this debate will be won on Ayers or whatever else is leading their newscasts.

But Obama understands that the Ameircan people are sick and weary of "conservatives." The fact that McCain's is taking the same pseudo-populist compassionate conservatism tone as Bush is just playing into Obama's hands.

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They have to defend their love of entitlements after the clarification on how McCain's health care plan was "revenue neutral" revealed $1.4 trillion in Medicare cuts.

Think they'd have a chance in Florida with those on the table?

Yee-haw! Ride that third rail, Maverick! Just watch out - it's SHOCKING! :-D

Or Arizona?

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But Obama understands that the Ameircan people are sick and weary of "conservatives." The fact that McCain's is taking the same pseudo-populist compassionate conservatism tone as Bush is just playing into Obama's hands.

Which I am compelled to point out, the press gets, too. Because guys, the public is their bread and butter and if you don't think they won't follow public opinion - you're wrong. They will. They always do.

The right made so damn much noise that the press got convinced Americans were all over it - that's what they wanted. AS long as it paid their salaries, the press was more than willing to go along.

The whole damn zeitgeist has changed - the culture has moved away from the Right and the press is moving too. Goddamn, they don't exist in a vacuum.

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goddamn it - I have a double negative in there and I'm getting bad about doing that.

"If you don't think the press will follow public opinion, you're wrong."

I really shouldn't try to use that damn structure so much - it's awkward to start with.

Listening to Palin speaking rots your brain.

One more grammar mistake and its no dessert for you, missy!

The 2006 mid-term election was a watershed moment. The negative attack ads that have become a Republican staple surprisingly didn't work. Despite the Republican mantra that terrorists would win if Democrats were elected, and the promise that the country would be in a shambles with a Nancy Pelosi congress, the country voted overwhelming for Democrats ensuring a Democratic majority.

Despite a long presidential campaign and our national reputation of having a short attention span, the public remains energized and is tuned-in to the issues. We have seen record turnouts in the Democratic primaries in state after state, with multitudes of new voters registering as democrats. And month after month we have witnessed record numbers in small donations to the Obama campaign.

In previous elections, the negative attacks and misleading ads that McCain is using would certainly have been effective, but thus far they aren't gaining any traction. Such ads rely heavily on an uninformed and uninspired public. Not only are McCain's negative ads proving to be ineffective, but with each misleading statement about Barack Obama, McCain is doing more damage to himself. Ironically, McCain's negative attacks have become more of a negative on him and his reputation.

and that election was marked by something none of us will ever forget. the macaca moment. That was the first shot in this decline of the republican brand as we know it.

100% agree Kane. McNuts' ads are not damaging Obama because no one (except brainwashed wingers) believe them. Thanks to Bush, we have a VERY engaged electorate right now. People are really paying attention. Also, Obama has been running his campaign for like 19 months. He has already defined himself in the minds of most people. Hillary brought up a lot of these negative issues in the primary, so we've heard them before. I just don't see much of this crap sticking to Barack. But with each one of his lying, mud-hurling ads, McNuts knocks his campaign down another notch.

Anybody who has watched McCain over the years knows that on the core issues of the time -- jobs, wages, and the level of federal regulation; the federal government's role in health care; the use of military force; civil and human rights -- McCain has always been a serious conservative. McCain has consistently opposed increasing the federal minimum wage -- even last year voting to repeal the landmark law in 45 states. McCain was one of 11 Senators who voted against the Medicare Catastrophic Coverage Act in 1987. There have been very few times when McCain has advocated a less hawkish position than his allies. McCain voted to confirm Robert Bork, Clarence Thomas, John Roberts, and Sam Alito. He voted against MLK holiday and the Equal Rights Amendment his freshman year in Congress, and voted to strip funding from the MLK commission in 1993.

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This sentence needs to be changed ...

McCain lost his "maverick" brand because on the driving issue of the campaign, he isn't a maverick, and never really was.

To this:

McCain lost his "maverick" brand because he isn't a maverick, and never really was.
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I believe setting themselves against the press is part of McCain's Orwellian campaign strategy. They intentionally turned the press against them so that they could claim that the press was against them. What better way to avoid accountability than to be able to (credibly) claim that the press hates you and holds a bias against you? They're shooting for the Republican base, plus whatever lunatics they can add to that dwindling number. It's a stupid, desperate strategy, but it's becoming increasingly clear that McCain and Palin (along with the entire campaign team) are stupid, desperate people.

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I think so - it gives them something to run on and they have fuckall to run on, basically.

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Yup. Political suicide. By setting the press against you. .... Whatever works..

Good NPR story HERE explaining Obama's work on the Annenberg project and really breaks it down to reality. Hopefully this lays the association to rest.

Yeah, it will lay down next to Jane Fonda for a long nap.

lol McCain knows its BS, thats not the point and it wont make him stop spewing lies.

OT: 538.com has this nugget of info. PA has *no form* of early voting. What the...? I bet that changes after this election...

http://www.fivethirtyeight.com/2008/10/todays-polls-107.html

Sorry, should've posted this in the PA thread a few back...mea culpa.

God, that I'm agnostic about, please let McCain and the Republican Brown-Shirt Party, and all potential and real imitators of such, go directly down their kitchen sink drain with the garbage disposal running full blast for the next several generations at least if not forever.

If you do, then I promise I will no longer hilariously mock the possibility of your existence in some form that I can't comprehend and will try to reduce the amount of schadenfraude (?) I feel whenever I see people coming out of a church or talking on the TV about your glorious sacrifice and believers' heavenly perks.

PLEASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!?

(Please don't hold it against me if I misspelled that schadenf... word, as my prayer is sincere and desperate and that should be enough, according to your "Word", oops, Word.

With all (due) respect,

Your Newest Enabler,
Larry

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God respects an agnostic. Reason told you God can't be proven. But apparently your need is great. And your willingness to believe is sneaking in. I think your prayer will be answered. But not in the way you expect. Prayer isn't something that gives you a chance to pull strings, like on a puppet. It changes YOU. Just let it happen.

well put!

There is a great biography of McCain's "maverick" status in the last issue (October 16) of Rolling Stones by Tim Dickinson. It is a must read for every progressive and liberal. As Dickinson demonstrates, McCain's campaign is "The Double Talk Express."

Just got the new RS in the mail yesterday! I'm reading the article as soon as I get home.

I sure hope ACORN is not part of what Greg is calling the robust infrastructure of the left.
I have a feeling we are going to be ass deep in that brand of nuts for the rest of the campaign.

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I have been critical of Obama along the way for not being hard enough on the McCain Campaign. Today, I eat my words because I think the contrast is astounding. Obama continually taking the high road, being the candidate with integrity, reason, calm, and critical analysis is paying off big time. McCain looks small, angry, vile and desparate. Americans are sick, sick, sick of smear and fear. Taking the high road appears to be a win win strategy.

"Advisers worry about 'grumpy McCain'"

http://www.politico.com/news/stories/1008/14364.html

Huff's headline goes "MCCAIN: THE GLOVES WILL COME OFF TONIGHT" but I'm not sure how he'll take the gloves off without being grumpy...

The McCain Camp doesn't care about Ayers - it's not about Ayers, or Ayers and Obama's (non)relationship its about using Ayers to be able to say "Obama" and "Terrorist" in close proximity over and over again.

"The media went into revolt and painted the suspension stunt for the ruse it was. ..."

And yet when the McCain sleazebots decided to "turn the page," there the press was, again, lapping it all up, filling page after page, hour after hour with "Who is Obama, really?" "What are his ties to Ayers?" and on and on and on.

The press, and I don't include the writers on this site as "press," or anything resembling journalists, has become lazy (or dumb). All of these questions should have been asked and answer -- by the press -- long ago.

Ugh. Some say the MSM is revolving and going after McCain about this new wave of sleazes, others say not... I want to get the real picture, esp. TV stations.

(Oh and I don't include TPM, Huff, even the NY Times in the category of the MSM here...)

*revolting*

OK, this robust new "infrastructure" on the left -- I'm watching this, as a (happily!) ex-American -- from a foreign country, and I'm damned glad that maybe, just maybe, the U.S. electorate will smarten up a tiny bit (and if so it won't be by much!) this time around.

I'm looking at TPM; Huffington; Sadly, No!; Wonkette, reading MoveOn stuff, etc. etc. and sure there's infrastructure. There's lots of sizzle, i.e., but where is the substance? It's "left" because...? Universal health insurance, a little more regulation of financial markets -- there's got to be more to it than this. I mean, Obama's left of McSame, but what precisely does this mean?

I want to mention something about the...

...the now-robust infrastructure on the left, on the internet and elsewhere

What BO has going for him the Kerry didnt is that the left's media reach, imo, is equal that of the Republicans and in some ways surpasses it especially on the web.

Think about it, a YouTube clip has the potential to be seen by more people who watch Hanity. Just think of the force the Huffington Post, TPM and Kos has become in less than 10 yrs. The days of the right creating and setting the media narrative is over.

The Left leaning media has come a long way it a short space of time and BO is reaping the benefits.

Throughout his political career the media has covered for McCain and never held him accountable. Gaffes were overlooked, off color jokes were explained away, and inconsistencies were portrayed as part of being a maverick.

After more than two decades of receiving a free pass from the media, there was no logical reason for McCain or his campaign to expect that the media would now hold him accountable.

It's not that McCain has changed from the candidate he was in the 2000 election or that he magically morphed into someone entirely different during this campaign. He is what he has always been. The difference is that the media narrative of the maverick was no longer publicly accepted as fact. Those in the media who wanted to keep what reputation they have gradually began to see McCain as the public viewed him. And those in the media who continued to regurgitate the maverick narrative were increasingly seen as riding on the McCain's tire swing.

How are the incendiary remarks from the audience any different than the endorsement of the New Black Panthers, Rev. Wright, Hamas, Ludacris and the other crazies that endorse Obama. I'd wager that Obama has as many or more fringe organizations and individuals publicly supporting him than McCain.

McCain may be crazy, but Obama's cult-like supporters are exponentially more crazy.

Greg, I have no idea that the "new infrastucture on the Left" including TPM, other blogs, Keith and Rachel, have affected the way this election has been covered. But, at the end of the day, do we really have any evidence to show with any degree of certainty that the negative coverage McCain/Palin have received was due any less to: (1) McCain kicking his barbecue buddies off the "Straight Talk Express, and (2) their own, naturally occurring disillusion with the phony nature of his campaign?

Make that "have no doubt (not "idea").

I think that the "Infrastructure of the net" is one of the most powerful forces for true democracy that has ever existed.

I hope that this wonderful new force can somehow persuade moderate Republicans who have become disillusioned with McCain and Palin to denounce them for encouraging and accepting the hateful and racist behavior of some of their supporters. Using the "n" word, calling Obama a terrorist, this kind of speech only incites more hatred. It needs to be strongly discouraged from every direction before it turns a campaign rally into a raging mob.

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I'll say just what I did when the GOP whined about Gwen Ifill. The moderator didn't write the questions, and both candidates get the same question. How exactly is Brokaw's bias supposed to play out?

Heck, they may just ignore the questions anyway, a la Palin.

I wouldn't get too steamed about overly emotional hostile outbursts from one or two folks at a Palin or McCain rally. maybe they are plants. It's despicable, but not representative of the mindset of independent, swing voters who appear to be able to understand reality this season. Obama's latest polling numbers are even better. Five Thirty Eight meta-polling site has Obama's numbers rocketing upwards. Palin's negatives are enormous and McCain's favorables are plummeting. I don't think Obama attacking on Keating is necessary, although it is "guilt by guilt" rather than the Ayers "guilt by association"... McCain should be hammering the Chicago politician theme. Obama will still win... I doubt many independents really believe Obama is a terrorist or a terrorist lover...

Nice piece. I coincidentally just posted one on the meaning of the word maverick.
http://www.dailykos.com/story/2008/10/7/121150/626/317/622105

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I am sure it's been said, but I am old and too tired to read all the comments.

How did McCain lose his maverick cred? Probably because he was never an authentic maverick to begin with.

There's more posturing phony-baloney to this guy than anything else. I do respect his service as a soldier, but the guy has never really accomplished a whole lot as a legislator except promote his own image--and that brand is always going to be the flavor of the month.

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"Why Did McCain Lose His Maverick Brand?"

Dang it. It's downright pathetic when non-Texans try to talk Texan; it just doesn't work.

A maverick is an unbranded cow...an unbranded cow that might have been claimed by rancher Sam Maverick because he didn't believe in branding his cattle.

McCain used to have the Republican brand to lose, but no REAL "maverick" EVER had a brand, so just stop saying it, OK? The Maverick Family is sick of it, and so is most of Texas!

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