New SEIU Ad: "John McCain -- Bush, But Worse."
Here's an advance look at a new paid ad campaign that the Service Employees International Union is debuting tomorrow that departs from the "McSame" message by painting McCain as worse than Bush:
The SEIU official who sent us the ad confirms that this will have roughly $100,000 behind it. But the SEIU's new spot will go up tomorrow not on TV but on multiple news Web sites around the country.
The rub here is that the ad will be geographically targeted. So while it will air on CNN's site, for instance, it will only be seen by CNN.com readers in select battlegrounds. Meanwhile, it will also post on geographically specific news sites, such as the Web sites of the Boston Globe, the Indy Star, the Miami Herald, and others, as well as on multiple blogs.
Sweet.
October 15, 2008 5:31 PM | Reply | Permalink
That ad should have more money behind it - it's pretty damn good.
October 15, 2008 5:33 PM | Reply | Permalink
That ad is excellent.
October 15, 2008 5:36 PM | Reply | Permalink
I think they should put more money into this and show the ad on TV.
I guess I'm not very convinced that web advertising actually works. Wouldn't someone have to click on this to see that ad?
Is there any data about the efficacy of web ads?
October 15, 2008 5:36 PM | Reply | Permalink
Agree with all. That's a good ad
October 15, 2008 5:41 PM | Reply | Permalink
OT: anyone else watch the Daily Show's take on McCain's "new" speech?
http://www.thedailyshow.com/video/index.jhtml?videoId=188475&title=mccains-brand-new-stump-speech&byDate=true
October 15, 2008 5:43 PM | Reply | Permalink
Also agree with all, especially it should more money behind it.
October 15, 2008 5:51 PM | Reply | Permalink
Great ad I think it is very effective and should definitely air on tv
October 15, 2008 5:53 PM | Reply | Permalink
I love the 1920s music. A nice way of subtly making the point about McCain's age.
http://pufferfish.typepad.com/
October 15, 2008 5:54 PM | Reply | Permalink
Agree with all the above. Great ad.
October 15, 2008 5:55 PM | Reply | Permalink
Great ad! Clear message, effectively communicated.
October 15, 2008 5:55 PM | Reply | Permalink
This is a great one. Love the tagline:
"Bush, but worse". That'll stick.
The unions are doing a wonderful work on the campaign trail. My deep gratitude to them for their effort.
October 15, 2008 5:56 PM | Reply | Permalink
The "W" to "M" thing is a nice, simple hook.
October 15, 2008 6:00 PM | Reply | Permalink
It's Bush on steroids...Maybe hemorrhoids!
October 15, 2008 6:03 PM | Reply | Permalink
This ad rocks! Who is the contact? Can we pitch in some dough to make it go farther. It is a short, sweet ad. I guess only union members can donate to it, huh?
Well done regardless. It's kind of catchy and fun.
October 15, 2008 6:03 PM | Reply | Permalink
awesome ad. stick that badboy on the teevee.
October 15, 2008 6:11 PM | Reply | Permalink
Beautifully crafted ad in every respect. It definitely needs to be seen by more viewers.
October 15, 2008 6:12 PM | Reply | Permalink
Terrific ad! Plus the flapper music reminds you of the '29 "crash."
I love this ad!
October 15, 2008 6:37 PM | Reply | Permalink
Honestly, this is a great add, without any dark subtleties and sinister music that a Republican ad would have had they made it.
See the difference: Even in attacks, we are honest and straight.
October 15, 2008 6:58 PM | Reply | Permalink
I LOVE this ad. I wish it could be distributed far and wide. Terrific.
October 16, 2008 5:27 AM | Reply | Permalink
This is the best ad I've seen on either side, bar none. Simple, effective, memorable. The rolling W/M is a stroke of genius.
What can we do to get this on TV in every state not already firmly in the Obama column?
October 16, 2008 12:26 PM | Reply | Permalink