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New Obama Ad: This Election Is About The Future

In keeping with his effort to close out the race with as much specificity on the economy as possible, Obama goes up in key states with a two-minute spot in which he directly addresses voters and tells him how he'll improve their lives:

In the spot, Obama pivots away from his longtime campaign criticism of the Bush administration and re-frames the election as being about the future.

"At this defining moment in our history, the question is not, `are you better off than you were four years ago?'" Obama says. "We all know the answer to that. The real question is will our country be better off four years from now?"

The ad also returns to his core themes of ending "mindless partisanship" and restoring "our sense of common purpose."


83 Comments

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question, what happened to the tax cuts to those making $250,000 and now its for those making $200,000. Doesn't this fit into McCain's frame that next thing you will know those making $40,000 get a tax increase?

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goodstuff-

As I understand it, people making less than 200,000 get a tax cut, and those making more than 250,000 pay a tax rate equal to that which they paid before the Bush tax cuts. I assume that those in between 200K and 250K see no changes. The way Obama explains his policy has been consistent, though perhaps not entirely clear.

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Actually, I believe that the $200,000 threshold applies to single taxpayers, and the $250,000 threshold applies to couples. This has always been part of Obama's plan. (I think he went with just one number in this ad for simplicity, and he picked the lower number so as not to be accused of stretching the truth.)

-- ARG

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ahh, thanks for the clarification.

Zac

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What he said.

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If you were paying attention from the beginning (or if you actually READ Obama' policies before criticizing) you would know that the $250,000 refers to families (couples) and the $200,000 for individuals.

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Relax, he was asking a fair question, and not criticizing Obama.

The threshold Obama has spoken about most often is less than 250, but the ad says 200. It's explainable, but it does look inconsistent. Try to look at ads from the perspective of the low information voter.

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the point is that we all get a freaking tax cut under obama's plan and we get nothing under mccains plan...unless your a CEO


The Smartest Thing Palin Is Doing

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Wonderful. He looks totally Presidential.

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I'm completely agree with that.

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Yes, and notice that he did the whole thing in one continuous take -- no splicing.

It's subtle, but I think it makes a difference in how the message is perceived. It comes off as more genuine.

-- ARG

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It really does look good, doesn't it? The lighting, the backdrop, his immaculate suit.

This was clearly filmed at the same time he made his recent downticket ad (for the D. senate candidate in Washington?). I remember thinking, when I saw that ad, DAMN, these people know how to do things right.

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Obama is looking awesome. It's a striking contrast with McScum's negative ads (TV ads or robocalls) and his mean and tired old-man appearance. Should make those still on the fence realize how clear the choice is.

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He looks increasingly better. He comes through like the kind of person that you can trust. And somehow also like if he knew better than anybody around him.

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Hey, McLame finally said the words "middle class."

John McCain warned Friday that the middle class will "get put through the wringer" if Barack Obama wins the White House.
http://www.freep.com/article/20081025/NEWS15/810250361/1009/NEWS07

Now really gramps, after weeks and months of Obama telling the middle class what he will do for them, you just now figured out that the message is winning for him?

Good luck on trying to change that narrative, McLame.


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It baffles me that he did not steal this sooner. Especially since Obama mocked McCain after each debate for not using the phrase once.

Maybe someone just informed John that there are more middle-class people than "rich".

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He's just lost. That old man is lost.


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s/l/to/g

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It is wierd. They did try and co-opt alot of other ideas/themes.

A little slow on the uptake...

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I guess he simply couldn't... could he? First, his plan isn't for middle class people, so it's hard to insert the word into speeches anyway. Second (and this may be the bigger reason), McScum has such a huge ego and contempt for Obama that he didn't want to say "middle class" after being mocked by Obama. Only now does he realize he needs to utter the word...

Looks like McScum repeats similar patterns.

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Well since this is a dead zone, I'll post this OT story:

Legace injured after tripping over the carpet for VP candidate Palin Story Highlights Legace, who left after first period, tripped on carpet placed on ice for Sarah Palin Palin was asked to drop the ceremonial puck before the Blues-Kings game.

ST. LOUIS (AP) -- Blues goalie Manny Legace left after one period Friday night with a hip injury that occurred when he slipped on the carpet placed on the ice for Republican vice presidential candidate Sarah Palin.

http://sportsillustrated.cnn.com/2008/hockey/nhl/10/24/blues.palin.ap/index.html?cnn=yes

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What I want to know is, did they boo her in St. Louis the way they booed her in Philly? (The SI story does not say.)

-- ARG

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Oh, jeebus. I'm tired of sports teams in St. Louis hosting these idiots and criminals. What the hell is she doing there anyway, besides giving depositions? LOL!

Sorry, 'Cuda. I don't think you'll get 100,000 to 'Meet You in Saint Louie...'

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I don't think it did her or the McLame Camp much good in Missouri - tripping up the goalie.

LMAO!

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... or that the home team (StL Blues) went on to lose to the LA Kings 4-0.

The Blues GM is John Davidson.  I used to admire him.  WTF was he thinking???

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Good morning!

Today in the Washington Post, an article by the chairman of the Cuban American National Foundation, Jorge Mas Santos, the biggest and most influential group of cuban-americans is a clear endorsement of Barack Obama's policy on Cuba. This could be the last nail in the coffin of McCain's hopes to win Florida and, in the long term, a big change in the hispanic-american political landscape, as the cuban american crowd, one of the most faithful group of republican supporters over the last years is moving forward.

http://www.washingtonpost.com/wp-dyn/content/article/2008/10/24/AR2008102402716.html

This news means a lot to Obama's hopes to take Florida. Now is up to the voters and the GOTV operation to finish the job.

This morning ad, along with the new spanish language ad (when Obama shows he can speak Spanish well) are signs of the strategy he will present in the last 10 days of the campaign: this election is about the future. The evidence against the Bush administration, the GOP policies and a possible McCain-Palin victory is overwhelming. America can't afford that risk.

Finally, I really wish that Obama's grandmother can live long enough to see her grandson accomplish something that only few can do: being elected president of the USA. Even if in the end, it's not in my hand or anyone else's, but only God's hands. I really hope that she can witness that, because it will be a recognition of what a remarkable life she has lived so far. My prayers are with her and the rest of her family.

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Is there anyplace we can see the ad in Spanish?

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Muy bien dicho.

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That's great! It's going to be very close, but I'm (cautiously) hopeful we can carry Florida. Thanks for posting the link!

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I love the comment in that article that McLame isn't just fighting an uphill battle, he's trying to downhill ski uphill.

That's perfect.

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Even John Elway can't comeback from that type of shellacking!

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It disgusts me to see sports figures endorsing politicians. I know they're private citizens, too...it's my own personal, biased double-standard (because, of course, I don't care if famous people endorse MY candidate).

That said, I'll never forgive Curt Schilling for stumping with geo w bush after the Red Sox won the World Series in '04. I've rooted against him ever since.

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Good morning peeps!

I'm glad y'all finally got up!

;)

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That really is awesome.

I love that and I wonder if it is just online or if it is actually being shown out there anywhere- it's so good.

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Yeah, I saw it last nite. Manages to be funny and poignant...

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Great find.

Phenomenal. Today I played and jumped in leaf piles with my kids. This video makes a nice little cherry on what is already a great day.

Only 10 more days.

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Made my morning.

Canvassed last night. I think I got every angry white dude with a baseball hat and goatee in the county--very few Obama supporters.

This ad has me thinking I'm gonna lace up my sneakers and give it another go, spur o' the moment.

Thanks.

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I love that the on screen graphics near the end say:

Barack Obama
President

Never hurts to reinforce THAT message.

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Mean while McCain is selling "More cow bell".

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And Palin is going Rogue - she's turned on her handlers, according to the post Josh put up from Politico.

LMAO - no wonder McLame tried to keep a leash on her - she's the kind the pitbull that turns on its master.

She's done it and done it and done it - she's a pass mistress at stabbing people in the back.

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"I think she'd like to go more rogue," he said.

Maybe she said she'd like to go more rouge. That's why she paid the makeup artist $20K, right?

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You and I are channeling each other - I was just thinking:

$23,000 on makeup? Makeup?

Yeah that's all folksy, that is.

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Maybe it's for high-tech quantum makeup that recaptures some of the light that her black hole of a soul is swallowing.

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"Now I know why tigers eat their young."

R Dangerfield

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I say tomato, you say tomahto
I say rogue, you say rouge
Tomato, tomahto, rogue, rouge,
Let's call the whole thing off.

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Which really makes me wonder about the dynamics between her and the First Dude...

Which one's the top and which is the bottom?

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I have no questions about that - it's clear to me who runs that circus sideshow - it's her.

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Fruit Fly Research in France?! I Kid You Not!

http://www.dailykos.com/story/2008/10/25/01849/495

Anyone Catch Richard Wolffe on Countdown last Night?

http://www.dailykos.com/story/2008/10/25/93513/292/932/641814

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Yes, he was angry. I've never seen him angry before.

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co-sign. You could almost see the steam coming out his ears.

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It actually made me wonder if he has someone close to him with a disability like autism and thus a personal stake in the research that's being done.

Granted, he could just be fed up with the relentlessly anti-science and anti-intellectualism theme of the Palin worldview. Lord knows, I am. But if felt like something more personal.

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I had the same reaction. He was so mad that it seemed personal.

Maybe he is just fed up with that kind of utter stupidity, but he was definitely mad.

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Y'all really have to read this - it's unbelievable. If this election accomplishes one thing, I hope it makes the religious right sit down and shut the fuck up!

Steve Strang, publisher of Charisma magazine, a Pentecostal publication, titled one of his recent weekly e-mails to readers, "Life As We Know It Will End If Obama is Elected."

http://www.huffingtonpost.com/2008/10/24/christian-right-intensifi_n_137752.html

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In terms of tax cuts: Obama's plan was no tax increase for anybody making

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Perfect closing argument! I hope this runs in the heaviest possible rotation right through the end of November 3rd.

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Re: going rouge...

hey, she's just being mavericky!

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You got it - Princess Sparkle Starburst nee Pitbull Mavericky.

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*sigh*

No nodes available and last night the entire site was down for me for 2 hours because the server wasn't responding.

This is like TPM has cancer - the cure is far worse than the disease.


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I think TPM has an NSA issue. Of course, my tinfoil hat is very tight this morning, too.

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I feel like it is 10 days before Christmas and I am almost sure I'm getting a new bike, but ....

If only it was election eve and there was only one day more ...

http://www.youtube.com/watch?v=W3ijYVyhnn0

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This totally just made my day :)

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So I wonder when Eric is going to get up and tell us the race is tightening. Again.


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Maybe the polling is all positive and he's busy dressing up the headlines on a McCain-Palin press release to stir up GOTV efforts?

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Whatever Palin's faults may be, her ONLY long suit was her good looks. Couldn't they have used that 23 thou for an extreme makeover for McCain? He needs some help in the appeal department. Like that hair transplant from the Cadillac insurance policies he keeps talking about but nobody has.

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I've been wondering ever since Palin's policy speech yesterday how it is that she hit on the one piece of research that actually was on point for her speech and mocked it -

Did someone set her up? The one single piece of research - fruit flies - that actually applied to what she was speaking about.


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She simply didn't know anything about the issue other than what was written in the speech script... that's what I thought.

I really doubt if she has ever thought about plan for special-needs kids seriously, at least at policy level anyway. If that were the case, she would have brought it up much earlier with depth and authority... given that she keeps using the baby as her campaign accessory.

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My feeling is that since that was supposed to be her expertise, she should have known about that research.

And it is odd to me that she hit on that one piece to mock.

If she was set up - that's what she gets. She was supposedly talking about something she knows something about and obviously doesn't.

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Why would you put out an ad 1 week before the election that makes you look like a liar?

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What ad are you talking about?

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Ummm... another troll, I venture to guess?

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he changed it from $250,000 to $200,000

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There is this Youtube beaut too The Vet who did not Vet(A cautionary tale): http://www.youtube.com/watch?v=03fcGelz8Hw

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Obama's ad hits the emotions of the country perfectly, while McCain/Palin have missed it completely.

We are in a crisis that is possibly even more frightening than the days after 9/11. The scare politics that Bush used in 2004 worked as the red scare did after the war. But during a crisis, the country wants a leader who calls on that American spirit of facing the challenge together. This is not the time for division and calling people unAmerican.

The scare politics of 2004 just don't work in 2008 when a country wants to pull together and face this financial crisis. McCain is wrong...we aren't so much angry, as we are very worried about our jobs and our family's security.

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Sarah Palin ~ Scarlett O'Hara.

(sigh)

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Excellent ad.

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Note how it says at the end, "Barack Obama - President".

Very presidential indeed.

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Yeah, and check out the flag pin.

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Mccain wants to cut 1.3 trillion dollars from medicare, & medicaid, and now he promises to give 3 Billion dollars to Nasa...isnt this cozy? Mccain also is in bed trying to give tax cuts to the elite, and is trying to make those tax cuts for the rich permanent.. Now, we have $700 Trillion dollars in the pot, we have companys fighting for their share in it. and by the way, check out the Wall St. Journal and also youtube, once in awhile, a lot for you to see, it just takes a click of the mouse, ...


follow the money

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and by the way,
I like his add.
At least somebody will fight, for the middle class, when john mccain had a hard time saying "middle class" in the first place.
Mr Obama will fight for the ordinary middle class people, that is what he meant by starting from the down up..because the "trickle-down" money never reached the ordinary middle class..there is too much greed, and power at the top of the house of cards.

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