In a sign that the Obama campaign is getting serious about tapping his financial advantage over McCain with six weeks to go, Obama's overall spending on TV ads has jumped 50% in the last two weeks, while McCain's has held steady -- and Obama is now outspending his rival even as he's up on the air in more states.
In the week ending Sept. 21, Obama spent $9.4 million on TV ads in roughly 15 states, up from $6.5 million in the week that ended two weeks ago, Evan Tracey, who tracks national ad buys for the Campaign Media Analysis Group, tells me. Tracey's analysis is based on fresh data he obtained this afternoon.
Obama's increased spending -- which has gone up at the rate of over 20% per week over the past three weeks -- is largely fueled by boosts in spending in Florida, Colorado, Nevada, and Pennsylvania, according to Tracey.
"They're ramping up," Tracey says. "They're cranking up the volume."
In contrast to Obama's ratcheted up spending, his data shows, McCain's outlay has held steady at around $7.5 million in roughly a dozen states -- a number that Obama's expenditures have now surpassed.
Here are some of the states where Tracey's data shows that Obama's spending has jumped:
* In Florida, where the jump is perhaps most dramatic, Obama's spending has climbed to $1.9 million for the week ending on Sept. 21, from $1.2 million the week before that and $807,000 the week before that. Obama has closed in on McCain in the polls.
* In Colorado, Obama's spending has jumped 20% a week; it's at $810,000 for the week ending Sept. 21, up from $500,000 two weeks ago. Obama has edged ahead in the polls.
* In Nevada, where McCain has steadily held a very narrow lead, Obama's spending is at $500,000 a week, up from $230,000 two weeks ago.
* In Pennsylvania, where Obama has led by increasingly tight margins, the Obama camp has increased its spending 20% since last week.
Interestingly, Obama's spending has remained relatively steady in Michigan and has gone up by less dramatic margins in hotly-contested Ohio, Tracey says. Meanwhile, Obama has scaled down spending in Missouri by 40%.
The spending shifts suggest that Obama is using his financial advantage to slowly press down the gas pedal as Election Day approaches (though these numbers don't take into account spending by the party committees, which could equalize things).
"This is clearly a luxury that McCain doesn't have," Tracey says. "The trend is likely to continue through the election. This drumbeat will continue. Twenty-percent per week -- that's not by accident. That's the plan."