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Obama Campaign Memo: "Does McCain Have A Woman Problem?"

Early on in the general election, the McCain campaign announced to great fanfare that they were going to make an all-out effort to pursue the female vote and win over disaffected Hillary supporters.

Since then, Obama advisers have been very sensitive about stories saying he is struggling among women. And today, Dana Singiser, Obama's senior advisor for the women's vote, uncorked a detailed and extensive memo making the case that McCain's the candidate struggling with the female vote. It asks: "Does McCain have a Woman Problem?"

Despite his campaign's outreach efforts, McCain's attempt to bridge the gender gap has fallen flat. He fares worse among women than any presidential candidate since Bob Dole in 1996. In the August 13 Pew Poll, Obama holds a 51-38 lead among women over McCain. In the August Time Magazine poll, Obama leads 49-39.

McCain's share of the women's vote is considerably below the 48% George W. Bush won in 2004 or the 43% he earned in 2000. Indeed, if McCain dips even a little, he is at risk of falling below Bob Dole's 38% share of women's vote in 1996, which is the lowest share of any major part candidate in the last 36 years. More than half the female electorate (53%) holds mostly positive views of Obama, while only 37% feel mostly favorable toward McCain.

Part of the idea here might be to try to get a "McCain's women problem" media drumbeat going, much as opinion-makers have been quick to jump all over Obama's alleged problems with working class voters and with Hillary supporters. (We're waiting...)

The jury is still out, however, on the question of whether female subgroups are holding Obama back in key battleground states. For instance, whatever advantages he may have among the national female vote, the latest Public Policy Polling survey finds that McCain is dead even with Obama in Ohio in part because of the reluctance of middle-aged white females to back the Illinois Senator.

For the hard-core junkies among you, the full memo is after the jump.

MEMORANDUM

TO: Interested Parties

FROM: Dana Singiser, Senior Advisor for the Women's Vote

DATE: August 18, 2008

RE: Does McCain have a Woman Problem?

In early June, the McCain campaign bragged about its intense effort to win over women voters.[1] There's a good reason why.

Women have out-voted men in every election since 1964. In just the past two presidential election cycles, women have made up a growing majority of the electorate, making up 52% of the vote in 2000 (69.2 million voters), and 54% in 2004 (75.6 million voters). This percentage was dwarfed in the 2008 Democratic primaries with the women's vote hitting at least 59% in 14 states.[2] The high water mark was in Georgia where a whopping 63% of the voters were women. During the Democratic National Convention next week we will mark Women's Equality Day, the anniversary of women's suffrage in the United States. Eighty eight years after the right of American women to vote was written into our Constitution, the women's vote will make the difference in this election.

Despite his campaign's outreach efforts, McCain's attempt to bridge the gender gap has fallen flat. He fares worse among women than any presidential candidate since Bob Dole in 1996. In the August 13 Pew Poll, Obama holds a 51-38 lead among women over McCain. In the August Time Magazine poll, Obama leads 49-39. McCain's share of the women's vote is considerably below the 48% George W. Bush won in 2004 or the 43% he earned in 2000. Indeed, if McCain dips even a little, he is at risk of falling below Bob Dole's 38% share of women's vote in 1996, which is the lowest share of any major part candidate in the last 36 years. More than half the female electorate (53%) holds mostly positive views of Obama, while only 37% feel mostly favorable toward McCain.

Ultimately, the reason McCain cannot close the gender gap is twofold:

1) Women voters don't trust McCain because of his extreme positions on the key issues they care about. Obama leads McCain by ten points (42% vs. 32%) when it comes to which candidate women trust more.

2) Women want change from the last 8 years of neglect for America's middle class families and women's economic security.

Given the remarkable contrasts between the candidates on the issues women care about, there is an even greater opportunity for Senator Obama's support among women to grow. Senator Barack Obama offers clear support for the challenges facing women and families. As president, he will expand opportunities for working women raising families and help make life affordable for stay-at-home moms. He will stand up for a woman's right to choose and for affordable birth control. He will prioritize economic security for all women by ensuring that women receive equal pay for equal work and protecting Social Security. With the growth of the women's vote, momentum is on Senator Obama's side.

Below is a brief look at some of these issues that matter to women voters and why they increasingly believe that John McCain is not on their side:

Equal Pay: In the wake of the Supreme Court's Ledbetter decision, 77% of women believe the next President should address the issue of providing women with the legal protections they need to get equal pay.

-- McCain has opposed legislation to provide more effective remedies to victims of discrimination in the payment of wages on the basis of sex. In addition, McCain opposed legislation to overturn the Ledbetter decision.

-- Obama believes that women receiving 77 cents for every dollar a man earns is unacceptable, and has supported equal pay laws in the Illinois State Senate and the U.S. Senate, including federal legislation to ensure that women facing the same pay discrimination that Lilly Ledbetter faced can be made whole.

McCain in his own words: On why women are underpaid: "They need the education and training, particularly since more and more women are heads of their households, as much or more than anybody else."In fact, 35% more women graduate from four-year colleges than men.

In rationalizing his opposition to an equal pay law: "It opens us up to lawsuits. I want to find clones of Alito and Roberts," McCain said, the very justices that rejected Lilly Ledbetter's pay discrimination claim. And just this weekend, during the Saddleback Presidential Candidates Forum, he was asked which existing Supreme Court Justices he would not have nominated to the court. Among the justices named by McCain was Ruth Bader Ginsburg - the justice who wrote the dissent siding with Lilly Ledbetter and working women who might suffer pay discrimination.

Health Care Costs: Only 27% of women are very confident that they will be able to afford health care for themselves and their families. Health care premiums have doubled in the last seven years and women, who are often in charge of the family checkbook, have felt the squeeze of skyrocketing health care costs. Because women are more likely to be in minimum wage or part time jobs, or be dependent on a spouse's health care plan which can be lost in divorce, there is a disproportionate number of women who are uninsured or in danger of losing their coverage. There are 21.5 million uninsured women in this country, and women are more likely than men to delay or not get medical care because of high costs.

-- McCain's health care plan "isn't expected to make a major dent in the number of uninsured Americans," and he would - for the first time in our nation's history - tax health care benefits.

-- Obama believes that every American should have access to quality health care, and that drug and insurance companies should pay their fair share. Barack Obama is committed to signing universal health legislation by the end of his first term in office that ensures all Americans - including the 21.5 uninsured women - have high-quality, affordable health care coverage. His plan will also improve health care quality for the 25 million "underinsured" Americans - those whose nominal health coverage does not insure them against catastrophic health costs and who are nearly as likely to go without medical care as the uninsured. Expanding coverage for uninsured and underinsured is particularly important for women, who are disproportionately represented. In total, 45 percent of women in 2007 were uninsured or underinsured, compared to 40 percent of men. Woman-owned small businesses grow at twice the rate of all businesses, and Barack Obama will create a Small Business Health Tax Credit to provide small businesses with a refundable tax credit of up to 50 percent on premiums they pay on behalf of their employees. And he certainly believes that the current 3 million children without health care should be covered.

McCain in his own words: McCain said President Bush's veto of legislation to expand SCHIP, a program designed to ensure that low-income children have quality health care, was the "right call."

Women's Reproductive Rights: 62% of women believe that Roe v. Wade established a constitutional right. In fact, 14% more of independent women support Barack Obama after hearing about McCain and Obama's positions on choice, and McCain's support among Republican pro-choice women drops by 9% after hearing these positions.

-- McCain is pro-life, and has bragged about consistently receiving a zero rating from NARAL throughout his 25-year voting record.

-- Obama strongly supports a woman's right to choose as established in Roe v. Wade, and has received a 100% rating and the endorsements of NARAL and Planned Parenthood.

McCain in his own words: "I have a 25-year pro-life record in the Congress, in the Senate. And as president of the United States, I will be a pro-life president. And this presidency will have pro-life policies. That's my commitment. That's my commitment to you."

Access to Contraception and other Family Planning Services: 61% of women strongly support putting more emphasis on reducing unintended pregnancies, including access to birth control and other family planning services.

-- McCain has repeatedly voted against funding for family planning, accessibility of contraceptives for women, and ensuring that sex education is scientifically accurate.

-- Obama believes that women should have access to affordable family planning and believes that our children should have access to comprehensive age-appropriate sex education.

McCain in his own words: Following his women's ambassador Carly Fiorina discussing whether insurance companies should cover Viagra but not birth control, McCain ducked a question about whether he supports health insurance to cover birth control: "The normally voluble Senator John McCain found himself at a loss for words Wednesday when he was asked aboard his campaign bus on its way to Portsmouth, Ohio, whether he thought it was fair that some health insurance companies covered Viagra but not birth control. 'I don't usually duck an issue,' he said, 'but I'll try to get back to you.'" He never did.

Economic /Retirement Security: 75% of women believe there is a long way to go for their families to have the economic security to afford their current needs and plan for retirement.

-- McCain supports extending the Bush tax cuts for the super-rich and said he supports Bush's plan for privatizing Social Security.

-- Obama believes that our nation's seniors deserve security in retirement. In 2006, 45 million working women - sixty-one percent of women in the workforce - lacked any employer sponsored retirement plan. As a result, the typical female worker near retirement has only half the retirement savings of her male counterpart. Obama plans to give a $1000 tax credit for working families, which would benefit 150 million workers. Obama opposes the privatization of Social Security and would eliminate all income tax for our seniors earning less than $50,000 a year. His Automatic Workplace Pension program will offer working women left out of the retirement savings system an easy, automatic and productive way to build wealth for retirement.

McCain in his own words: McCain himself admits to not understanding the economy: "The issue of economics is not something I've understood as well as I should."As far as Social Security is concerned, McCain plans to follow President Bush's lead on privatization: "As part of Social Security reform, I believe that private savings accounts are a part of it -- along the lines that President Bush proposed." In fact, McCain told the Wall Street Journal, "I'm totally in favor of personal savings accounts. . . I campaigned in support of President Bush's proposal and I campaigned with him. . ." To make matters worse, McCain's campaign says he would consider raising the retirement age and reducing cost of living adjustments as options for reducing the growth in benefits expected over the coming decades.


75 Comments

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It is a good move; for whatever reason, the press loves to point out all of Obama's so-called weak constituencies but fail to do so with McCain. Part of the reason for the press to pick up on these themes is because the McCain campaign pushes them.

And, with the convention next week and all of the fanfare with Hillary and her supporters, it is a good time to start changing the narrative to Obama having significantly more of the woman vote than McCain.

Hopefully this is a sign that the Obama camp will be more aggressive in painting the reason not to vote for McCain.

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If you're not attacking you're defending. They need to attack every minute of every our of every day.

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Yup - this memo is good. I like the way the headline plays with all the pundits (Andrea Mitchell, I'm talking to you) who kept on about the "does Obama have a _____ problem?"

http://strategy08.wordpress.com

Agreed.

It has boggled my mind as to why the Obama campaign isn't grafting every single stupid thing the Bush administration (and their apologists) says and does onto McCain every single day. It's not like there's a shortage of examples either.

"I don't see America as having problems." - Bush

"nation of whiners" - Gramm

etc. etc. etc. etc.

And don't forget all of the stupid things they have done as well as said, from invading Iraq to staged silliness of Social Security privatization road shows.

Matt Stoller at Open Left thinks Obama's problems started with the FISA and NAFTA flip-flops.

Maybe Singiser can create a distraction with this, but I doubt it can serve as an effective attack against anything, when Obama's lead virtually disappeared.

And while Hillary voters could still come around if something dramatic happens, I'm not so sure about some hard core Democrats, who have leared that AT&T, the prime beneficiary of FISA flip-flop is now the Official Sponsor of the Dem Convention and gave money to Pelosi's PAC for the Future.

If you had a poll asking Americans what FISA is, most would say it's the new high speed internet service from Verizon.

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True and funny. 80% of the voting public could care less about fisa and I bet more than 75% of registered dems could care less as well. Too funny.

And here I was, ready to get be hit on "Sold to A&T for FISA vote"....


:-)

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Nah, I don't think it was a campaign contribution sell out. I think it was political expediency to not be painted "soft on terrorists."

Ah yes, well-known Obama fan Matt Stoller.

He's obviously not as progressive as you are.

Speaker Nancy Pelosi wasn’t shy about her Obama affection tonight, calling him “a leader that God has blessed us with at this time.”

http://www.politico.com/blogs/bensmith/0808/Obama_I_will_win.html

Yowza!

Why would Nancy Pelosi be shy?

Her PAC gave $10,000 to 18 Superdelegates in the districts that Clinton won. James Clyburn's BRIDGE PAC gave $10,000 to the same 18 Superdelegates in the same districts. Obama's HOPE gave $10,000 to the same superdelegates in the same districts, that Clinton won.

16 of them then endorsed Obama.

So, why should Nancy Pelosi be shy? She got exactly what she wanted.

Because G-d forbid, other Democrats help down ticket candidates.

True enough. She got more than half a million bucks from telecommunications companies in her PAC now. She can help a lot of people. FISA flip-flop was meant to help.

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I stopped reading your post after seeing "Matt Stoller at Open Left thinks..."

http://strategy08.wordpress.com

Nice that you bothered to inform me, hairyhead.

Seriously. The guy whines more than my 6 year old.

He's also canvassing, raising money and volunteering for Obama. Not that it matters, of course.

So, I'm not allowed to critique the fact that he pisses and moans alot on his blog?? Good for him, but just because he's supporting Obama doesn't mean he's above reproach. Christ, get a fricking grip.

Eh, very weak tea. Especially because the MSM doesn't buy these narratives when Democrats try to start them.

I've defended this campaign in the past but its performance lately has been pretty lame. They better nail convention week bigtime or we're in deep trouble. And by "we" I mean the country formerly known as the United States of America.

Obama channels Jimmy Carter's malaise theme:

The fact of the matter is, at a certain point, when government has not been serving the people for this long, people get cynical. They tune out. And they start saying to themselves, a plague on both your houses.

http://www.politico.com/blogs/bensmith/0808/Obama_I_will_win.html

"Obama channels Jimmy Carter's malaise theme:"

Fogu2 channels the douchebaggery of Larry Johnson

"Not only do I think I'm a desi, but I'm a desi," he said, using a colloquial term that describes South Asian immigrants. The remark was greeted with laughs. "I'm a homeboy."

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/08/17/MNCI12CVH8.DTL&tsp=1
Posted by

..wipe your mouth, I can see Larry Johnson was just there.

Are you sure it's not Larry Sinclair who was just there?

LOL

Why don't you write a blog post about how Obama is having problems with the psychotic lunatic vote? Maybe we can understand how he can make inroads to your group....

But he isn't having problems with the psychotic lunatic vote. Not as long as you're still on board.

"But he isn't having problems with the psychotic lunatic vote."

I think he is losing the lunatic, inbred vote - hence your clumsy criticisms.

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Now, now, we don't get to pick our parents, Fogu can't help it, bless his heart.

Wha? You mean that nominating his wife for the Miss Buffalo Chip Beauty contest hasn't won them over?

They don't call him McSmoove for nothin'.

memo's don't really work, you need to send out the surrogates - that fills television time. Networks are not going to read your memo on air, however they'll gladly have a surrogate from each campaign in to discuss the issue.

Also Obama would have to start touching on this on the campaign trail to make it an issue.

He actually did today! he held a woman's forum in New Mexico today, talking extactly about these issues. He is also holding a townhall in a few minutes also in Albuquerque, NM.

Live feed:
http://edition.cnn.com/video/live/live.html?stream=stream2

Watch the media NOT reporting about it. Attack ads seem to be the only way for Democrats to make any dent in the media coverage. Anything else will be ignored/spun to fit in the existing narrative.

Yes more attack ads so that the Publicans get to ask "Whatever happened to Hussein's New Politics?"
Is this fair?
No.
Will it work?
Hell yes! It already is working.
The story becomes "Obama Attacks" not the substance of his attack.
Hoisted on his own petard. Again!

I agree to a certain extent. A memo alone won't create a narrative. This should be coupled with contrast-ads in battleground states & a push from Obama surrogates like McCaskill/Clinton etc..

Nope, the fact is that McCain has a big woman advantage.
And her name is Hillary Clinton.

"Nope, the fact is that McCain has a big woman advantage. And her name is Hillary Clinton."

Can I get pathetically desperate responses for 200 Alex?

Are you calling Hillary fat?

Nope, just roomy in the hips.

LOL!

Obama ahead by 3 points in new Colorado poll:


New Colorado Numbers


Rocky Mountain News/CBS 4

Rocky Mountain News/CBS 4 poll:

Obama 44, McCain 41

Read more here.

Conducted August 11-13, error margin 4.4 points. Permalink

He needs to get on the water issue and secure the state. He could even run on this issue in Minnesota, Michigan, Ohio and Indiana as it could apply to the Great Lakes as well, with there growing pressure from Southern States to get some of that fresh water as well.

You didn't get the memo; the only polls worth talking about are ones where Obama is tied or behind.
Polls showing him ahead don't count.

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Sorry. You've got the figures backwards. McCain leads Obama 44/41. Don't trust The Page. Look at the actual poll.

Just saw that. Fuck Halperin.

...but...but...but McCain named Meg Whitman as one of his "Three wise men" at the Saddleback Forum.

LOL, did he really? I bet Janet Reno is her father too.

Yes and Hussein named his Commandante of the Symbionese Liberation Army and the old lady he threw under the bus in Philadelphia...

So have you qualified for the "peek at Cindy's rack" on the Tucker Bounds post brigade prize list yet?

Good point. McCain doesn't care whether you're a man or a woman... as long as you're a multimillionaire CEO.

I bet Carly Fiorino is pissed about that one.

McCain's "woman problem" does have a double-meaning and could allude to private issues such as his infidelity and abandon of his sick first wife, his calling his current wife a c.., his insults about Janet Reno being Chelsea's father, the more recent possibility of his being literally in bed with a lobbyist, his laughing at a supporter referring to Hillary as a bitch, and so on.

Of course, the Obama campaign could disingenuously insist that the "woman problem" characterization is strictly about demographics and politics.

This is quite slyly clever if played right.

Don't forget the Chelsea Clinton joke!

McGoo has no woman problem.

Any woman who has $100 million to buy him Italian loafers, a private jet to fly him around in, and will keep her pie hole shut like a good Stepford is okay in McGoo's book.

Plus, McCain just said yesterday that zygotes have full human rights. A woman now has the U.S. government in control of a non-implanted set of cells in her own body. Holy Crap!

From the WaPo ombudsman:

Democrat Barack Obama has had about a 3 to 1 advantage over Republican John McCain in Post Page 1 stories since Obama became his party's presumptive nominee June 4. the disparity is so wide that it doesn't look good. Numbers aren't everything in political coverage, but readers deserve comparable coverage of the candidates.

http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081503100.html?sub=AR

"From the WaPo ombudsman:"

*Yawn*

Any info in there about what percentage of those stories were positive or negative?

I agree with the ombudsman....let's start seeing more coverage of McCain starting with how he cheated at the forum on Saturday.

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Any info in there about what percentage of those stories were positive or negative?

Oh, stop it. All that matters to the Post is that the wrinkly old white guy isn't getting the same amount of coverage as the uppity black man, so steps will have to be taken to correct that.

The fact that the coverage of the uppity black man has been, at times, misleading is completely irrelevant.

Brace yourself for Mavericky McCain stories in triplicate...

When McCain's campaign is all about Obama, what can you really do? How many of those stories were about the Britney/Paris ad?

I think Obama would love for McCain to get equal coverage, IF the press was going to treat them both equally. Meaning McCain would be under the same microscope...

Something we can finally agree on Mr gofoguself2, Americans need to know more about the real John McCain.

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Since the more folks know about John McCain the less they like him, how does the Washington Post's paying more attention to McCain hurt Obama?

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my computer died and I'm in the Apple store in Albuquerque - what a nice post to open this new computer up on.

:)

I was wondering why we hadn't seen you lately!

Sorry about your computer, though.

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Screw the media, they are going to talk about what it takes to make the race closer than it it. This memo is aimed at the women who don't realize just what McCain really believes. He hasn't flip flopped into his anti-women's issues positions. They go to the core of his being.

It is important that women see this memo. I suggest that we all make sure as many women as possible learn the truth about John McCain. I just posted the full memo at the Jackson County Democratic Committee website.

http://jacksoncountydemocraticcommittee.org/

I know that a lot of you have your own websites. Post the memo. If you don't have a website email it to as many women as you can. Hell do both. This memo contains information that needs to become common knowledge.

McCain has a sane person problem.

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I was curious about this:

Since then, Obama advisers have been very sensitive about stories saying he is struggling among women.

What do you base this analysis on?

I'm not aware of the Obama camp being "very sensitive" about these stories...what are you referring to? The campaign certainly pounced on that piece of misleading "analysis" by Nagourney in the times about Michelle Obama vs Cindy McCain, but the campaign hasn't struck me as being particularly sensitive about struggling among women...the press certainly is, of course, but the press had to focus on something after so many polls came out indicating that Obama doesn't have any sort of "Hispanic problem" at all.

Just curious.

#1 Faith Forum answer I didn't like:

McCain never once mentioned his wife as someone he would rely upon in a McCain administration.

Without her (and her money) he wouldn't have been able to run/keep his cushy Senate job.

McCain wants to keep hunting down Bin Laden, (I'd like to hear him apply a dollar amount to that hunt) seems McCain is the only one keeping Bin Laden relevant.

Watched the 60 minutes on the Congolese rape victims last night - estimated 5 million people have died in that conflict - struck me as strange that McCain kept bringing up Rwanda, (Clinton's most egregious oversight) but no ongoing conflict.

McCain is obviously living (and politicking) in the past.

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...and Obama answered all those questions for you...?

I wasn't looking for all the answers from either, I'd prefer we skipped the televised faux-debate events and issued a written questionnaire - all essay questions.

That being said - I found it curious that McCain referenced the 'failure of his marriage' as his greatest moral shortcoming - not the behavior that led to it (his adultery), but the failure of the marriage itself. The personal accountability was missing in his answer.

I thought their answers were largely identical. It wasn't a debate, it was a hugely orchestrated pander to the religiously political.

I find it utterly ridiculous that politicians are asked to define their 'faith', and profess it publicly.

As a woman - I found it really strange that McCain didn't even mention his mother as someone whose advice he would seek.

(note the question didn't ask about cabinet appointments, just who the candidate would seek advice from)

I'd be curious to find out how McCain defines a marriage between a man and a woman.

I asked myself: Why he is married if his wife doesn't reach the top 3 of his list of advisers?

Obama actually answered the questions, can't say the same thing about McCain.

This is a smart strategy by the Obama campaign. McCain has disastrous record on women's issues, a record Obama can slam McShame on.

And after McCain's statement: "I will be a pro-life president with pro-life initiatives", all bets are off.

Why shouldn't John McCain have a women problem? Here is a post in which I cited why McCain should not garner a single women's vote (except for his wife's)

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