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New Pro-Obama Ad: "It Shouldn't Matter If You Look Different"

Here's a new ad running in New Mexico from an outfit called PowerPAC, which, as Ben Smith notes, is pretty much the only third party effort on the Dem side doing paid media in the presidential race:

The ad says that "Barack Obama believes it shouldn't matter" if you "look different" or if your "name is unusual."

Not to be churlish about it, but this ad strikes us as boring and whiny and defensive. It's partly geared towards Hispanic voters in the Southwest -- there's also a Spanish-language version -- but presumably these voters already know that Obama is different and that being different shouldn't matter. It's hard to know what this spot is supposed to accomplish.

Barack Obama believes...

It shouldn't matter if you look different.

It shouldn't matter if your name is unusual.

It shouldn't matter if you weren't born wealthy, or if you had one parent instead of two.

Here's what matters. Hard work. Education.

Playing by the rules.

Those are the values that make dreams come true.

It's just as true for you...as it is for Barack Obama.

Barack Obama: A new kind of leader. Just like you.


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Uh. This doesn't move me.

what this ad is great and wholesome like. I think its great.


Obama’s Remarks at Veterans of Foreign Wars Conference

I agree Coba...this ad is AWESOME.

It will work with any American who beleives they should be able to succeed based on hardwork and not held back by the very things the ad said, family circumstances, your name, your SES group, etc.

It is a powerful ad that speaks to the spirit of liberty and democracy that is the very foundation of this country and the reason immigrants come to America.

It should resonate with immigrants young and old.

McCain released another radio ad, hitting Obama on the celebrity theme. http://thepage.time.com

I think people are getting bored of this whole celebrity theme.



PUMA Dorks Listen 2 Rush Limbaugh, No Wonder They’re Idiots

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Not as bored as we are of Obama assuming the only reason he isn't winning is cuz he "looks different."

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I think you have the Sen confused with some of his supporters.

For real. STAY AWAY FROM THE "LOOK DIFFERENT" LINE FOR CHRISSAKE!
But the rest of it about working your way up and not having both parents is good.

If you think people aren't thinking about race then your in the wrong country.
Plus this ad focused on all Americans and how we can be different but come together. I personally dont feel the ad focused on race, apparently you do...shows your thinking.
It focused on people of different background whether your a single mother or living at the poverty level.



Obama’s Remarks at Veterans of Foreign Wars Conference

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A better ad would say something to this effect:

"Barack Obama knows there is strength in American diversity. Obama doesn't believe in letting hard-working American families falling behind. That's why he is proposing middle class tax cuts, health care reform - so that everyone out there breaking a sweat to earn a living every day can bring home more of their hard-earned paychecks, and to feel more secure that their health coverage will not end up being a financial burden in times of need."

Period.

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Meh. Lame. Great excuse for McCain camp to accuse Obama of playing the race card again and gin up anger.

Man, this really is the low point of the campaign.

http://strategy08.wordpress.com

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Man, this really is the low point of the campaign

I don't disagree with this statement, but I'm guessing that the Obama camp is waiting until after the convention to start ramping things up. I too believe that people really don't start paying attention until after the conventions. My fear is that the narrative has already been set by McCain and by Obama not forcefully striking back he's created a campaign season of reaction rather than message.

At least it didn't come from the Obama campaign.

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Oh? Seems to me that they got that line from Obama talking about pictures on dollar bills.

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First an oy and now a meh.  I think I'm beginning to understand your schtick.

Playing by the rules.

Lamest part.  Almost as if they're being defensive about their target audience in case the ad is seen by any non-Hispanics.

Feh.

Obama releases new ad, hitting McCain on taxes:

http://my.barackobama.com/page/content/threetimes_ad/

I'm glad you pointed this out, flufferwink. I hope TPM highlights the new Obama ad because it gets his tax message out in a way I haven't seen before; although he needs to change the music and voice over -- make them more upbeat. McCain's ads catch my attention even when I'm not paying attention; Obama's are easy to miss. Obama needs to jazz up the party -- music is good way to do that.

LOL, losers.

They should also take Josh's advice and put out a desperate ad about the POW with a grudge.

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Aren't you late for a PUMA rally?

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Ummmm... if it is targeted to Hispanics in the Southwest, shouldn't it be in Spanish?

Not all Hispanics speak Spanish. Their parents or grandparents might, but first or second generation children of immigrants often do not speak their parents native language fluently. This is not unique to just Hispanics, but immigrant populations in general. It is the children of immigrants who are "assimilated" into the culture more readily.

As someone who lives in an area where this ad is playing, it's actually rather positive and upbeat.

And no, it's not designed to move "hardworking Americans, white Americans" but their hardworking, brown-skinned fellow citizens, who have funny names, look different, not wealthy...

I could be wrong, but I'll just bet that many of those who don't get it, are not people who "look different"!

BINGO!
All those folks who are privileged and entitled in America seem not to get what it means to be 'different'

They have forgotten the ghettos and names like wop, dago, kike,spic, gook,chink,or still use them with impugnity.

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Espanol por favor.

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This ad is, oh what's the word???, LAME!! And they say they're going to spend $3 million on this campaign. No wonder Obama doesn't want 527s doing ads.

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I kinda like this ad, but I guess I'm the only one.

That said, third party ads, especially now, shouldn't be so happy, fuzzy, they should attack McCain for the lying phony he is. That is the whole point of third party ads.

Maybe the strategy by the Obama campaign is to unleash a barrage of hard hitting attack ads after the convention.

That is the most idiotic thing I've ever read from the usually smart posters at TPM.

This ad is squarel aimed at wrecking McCain in NM, CO, CA and NV with an overwhemlming Hispanic swing. Immigrants and first generation Americans like myself get it right away. My Caucasian brothers and sisters will find less meaning in it.

If you are going to go thru the trouble of putting an ad together you had better be very clear who it is for. If this ad is for the 5%, maybe 10%, who are on the fence in this race, then it is off the mark.

We are talking about Clinton backers, independents, disillusioned republicans, and a mish mash of people who are largely indifferent or ignorant but who feel that their vote is nevertheless important this time around.

There is election is buzzing so it is vital to be as strong, unequivical and in your face about who you are and what is at stake.

IMO

Folks that back the Clintons and the Clintons themselves will not come to the fold and consequently other voters have to compensate for their entitlement rage.

Obama is at a heavy money disadvantage until after the convention because a lot of his funds must go to the general election.. Because Grampy McSame needs to spend all his primary money and he'll be taking public financing for the last two months, Gramps has heavily outspent Obama on negative ads in battleground states. The contrast ads from Obama will come much harder after the convention when Obama is at parity with the serially angry Grampy McSame.

Look, this was Grampy's best shot and Obama took it and has reaped a windfall in campaign contributions and the best Grampy could do was muster a level of parity. Even if that didn't change and the polls were close on Election Day, Obama's ground game will overwhelm Grampy McSame. I know there is a certain bred into the dna of progressives that we know better, but you have to learn to have a little faith that other people are often very smart too. If a couple of weeks after the convention, Obama doesn't kick into high gear, then armchair quarterbacking has a place.

He had 2 parents for 4 years in Indonesia, where he "bowed to Allah" in the neighborhood mosque with his Muslim stepfather Lolo Soetoro according to a March 15, 2008 article by Paul Watson in the LA Times.

Also, at age 11, Barack was abandoned by his "single mom" who left him to be primarily raised in Hawaii by his white grandparents while she gallivanted around the world.

Barack is the only human in world history perhaps to be a black raised by whites among Asians in Hawaii and Indonesia.

Hi, I'm involved with the creation of this ad, so I wanted to chime in.

It is designed to speak specifically to Hispanic voters in New Mexico, most of whom speak English and watch primarily English-language TV. If it doesn't speak to you, that doesn't mean it's not working with the target demographic -- and our research in this state has shown it does very well.

Hispanic voters are key to winning this election, and PowerPAC is committed to speaking to them with effective messages, using cultural cues, and getting up on the air as early as possible so they are thinking about Obama in a positive light. That is the point of this ad.

I'm doing press on this so call me if you have questions. 415-442-0941.

Do you think it could get picked up by national media and replayed for the whole country, like Celebrity did?

Rock on, Jenifer. I think it is a great ad. I think it would play really well in NV, CO and CA as well. It is custom taylored to not only Hispanic, but all immigrants/naturalized and first generation Americans.

Great ad Jennifer!!
You are hitting dead on the target you intended with this ad.

Obama has said from the beginning that he will not be able to win with the existing pool of voters and the Clintons are doing their darnest to make sure those 'longtime' democrats and power brokers don't come on board.

Obama knows he has to expand the voting pool and he is doing that...this ad does it very well.

Kudos to you for creating such a masterfully powerful positive message that speaks out to the driving motivation in the hearts of all Americans who were not born into the white mainstream of entitlement based on skincolor and family lineage.

Which means folks like the McCain's who gave their son every priviledge that name recognition and family reputation could buy. A rebel who is a disgrace to his family name.

Then their are other Americans who come here or are born here and find that being American is just like the Olympics, you have to work harder, run faster and climb higher to soar over the obstacles in your path based on your solely being 'different'

AWESOME AD...well done...you can be proud of it.

It speaks LOUDLY to achievement based on merit.

Wow it's like Greg and I saw a different ad. I'm an English-dominant New Mexican Latino and this ad is obviously aimed at me, not at Anglos or folks outside of NM. There needs to be a lot more culturally-nuanced introducing of Obama Latinos in NM and CO, who remain skeptical. Like my working class cousins who want to believe in the Democrat, but have this mental block (courtesy of Clinton campaign) that Obama doesn't understand Hispanics or our experiences. And, for those who thought this should be in Spanish, Spanish language advertising is wasted on the huge % of folks in NM and CO whose families have had English pounded into them by 150 years of American rule. Most Latino voters outside of FL are English-dominant, so why spend all of the $ to reach less than 20 % of the voters?

It seems to me that TPM is doing its best to discourage Obama voters. Constructive criticism is one thing, but constantly pointing out the negative is another. I've been reading TPM since it first went up four or five years ago, and I'm very surprised and disappointed in their coverage of this election. Maybe it's time for them to change their name to Don'tGetYourHopesUp.com

This site is consistent with their lack of support for Obama from the outset. They were huge Hillary supporters during the primaries and many of the posters complained repeatedly about the slanted headlines that were nothing more than Hillary talking points.

This site originally began due to them doing opposition research for the Democrats under the DNC when the Clintons were the powerbrokers so they pretty much backed HRC from the outset. However, the Clintons are feeling and whatEVER their dominant point of view is will pretty much be reflected here at TPM and TPM-EC.

Right now, that message is to pound Obama and create doubt so that folks will vote to steal the nomination from Obama in Denver. It is as obvious as McCain's answers as Saddleback being pre-prepared.

Even the site fivethirtyeight, talked about how misleading the headlines were here on McCain outspending Obama. It was deceptive as it is inconsistent with the facts. Obama is investing heavily in a ground game in the battlestates IN ADDITION TO advertising on TV. TPM though used that headline to infer that Obama was making poor decisions by omitting that they were only calculating TV advertising and it is going to take way more than that for Obama to win. The Obama campaign is paying to open large number of field offices and they are paying staff to run those offices.

Obama needs a much larger sum of money to win this campaign due to all the lies, myths, distortions and misleading statements, that even sites like TPM have taken to perpetuating.

We can win this campaign. We just have to work harder and smarter. We can't take anything for granted.

Remember in the primaries, folks polled always said that HRC was more experienced but she lost. She lost because experience does NOT trump change. WJC and Reagan both proved that! So did G.Herbert Bush by beating Carter.

We will win if we stay focused, and remember the polls are designed to give the cable news and pundits something to jabber about.

Also, remember the vast majority of these polls have sample populations that are not dominated by Obama's base, of the young and minorities. Who have not been 'most likely voters' nor are they likely to have landlines to polled and even bigger is that the folks most likely to be polled and most likely to vote are the over 60 set and they are not Obama's base..moreover they are the most likely to actually answer pollsters when they call cause they are home!!

This is our country and we can change it.
We just have to put forth the effort to do so.


and keep saying to ourselves:

Obstacles are what you see when you take your eyes off the goal.

so....


Stay focused!!

I hope Obama chooses Hillary as his VP. Not because I think she's his only hope, but because I think she's a great choice on a variety of levels. That said, I'm glad you posted this. It is important to keep fighting, even through TPM's perpetual negativity.

I haven't been here long enough to know all that but I think it's pretty ridiculous that TPM called for Obama to please please attack McCain and when Barack did they said that he hit McCain TOO hard (where this happened a couple weeks ago).

Thankfully some readers also mentioned this and remarked how stupid it made the site look.

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Jaysus

Ya'lls hands must be getting pretty callused, what with all the hand wringing going on lately.

Seriously it's hard to understand what people are freaking out about. Obama is ahead in the polls, and attacking John McCain while he's down isn't going to do him any good. He needs to defend himself, but he has the luxury of not need to hit back hard.

If he goes under in the polls in key swing states, then I might start to worry and think McCain might need to be taken down a few pegs. But freaking out because Obama is only winning by 2 rather then 15 is a little hysterical.

I know it's hard to hear these Attacks from McCain without responding to them, but they don't need to be responded too to win elections. It's about electoral college votes, not news cycles.

Relax people, seriously.

Yea, I too think there is a lot of hand wringing. But, after Gore and Kerry, I wouldn't say it is completely unwarranted. We really don't want to see another race like Kerry's, where he lost to negative ads, with campaign money of his own left in the bank!

Obama is outspending McCain, just not in TV advertising!!

Know the facts:
Context on Battleground Spending
Let me start here. Talking Points Memo is, hands down, as good as it gets in political blogging/reporting. They are the gold standard. But last night, Greg Sargent at TPM's Election Central reported that John McCain was outspending Barack Obama in battleground states under this headline:

McCain Outspending Obama By Hundreds of Thousands in Many Core Battleground States

Subsequently, Jonathan Martin at Politico picked up on the reporting, and given how many read TPM each day I'd expect to see more sources discuss the story today and tomorrow, at least to the extent VP talk does not crowd out everything else.

What's wrong with this story's framing?

What's wrong is that when I read those headlines, I get the impression that McCain is massively outspending Obama in the core battleground states. No context is presented. While at least Martin has "On TV" in his headline, there isn't a single mention on either TPM or in the Politico blurb contextualizing that spending in a state is not just advertising.

Readers here know that Barack Obama is dwarfing John McCain's ground operation; we've written about it repeatedly. Those thousands of paid organizers are not working for free. The field offices and the phone lines and the Blackberries and the reimbursed travel miles are not free. Moreover, Barack Obama pays his organizers out of the Campaign for Change, which is funded by Obama's own campaign; McCain's are mostly paid by the coordinated committees which in turn are funded by the RNC, RNSC and RNCC, further impacting the way spending numbers are attributed to each campaign.

While millions may be spent on advertising, so too is one campaign spending millions on ground game while the other is spending virtually nothing. Obama is investing more massively than any campaign in the history of American politics on the ground game. McCain is essentially not investing in ground. His early summer numbers of 20,000 phone calls nationwide for a whole month would be those of a single, low-budget House campaign. That's the equivalent of one person working ten hours a day for a month. For the entire nation. It's basically the equivalent of zero contacts. When Martin writes that McCain's ground campaign is revving up, it's essentially starting from nothing and is now in 1st gear.

Further, the idea that McCain's spending is disproportionately concentrated in television advertising in battleground states needs the context that he's simply not spending it anywhere else. While we don't have enough hard numbers to compose a fancy pie chart, rest assured that McCain's would show a much, much higher percentage of his pie on television ads whereas Obama's would show an unprecedentedly large slice on his thousands of paid organizers and hundreds of field offices.

As the story hits the discussion slipstream, hopefully it will not be framed as "hey, look at this surprising development, the guy with more money is being outspent because he's foolishly and riskily airing TV ads in lesser battlegrounds." Sure, Obama is spending plenty on ads, and he is spending advertising dollars more broadly (and thinly) than is McCain. But people are also failing to appreciate of dollars spent on the dramatic all-in move that Obama has made in organizing and neighbor-to-neighbor persuasion.


fivethirtyeight.com

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If you can't see what difference this makes or you think this ad is lame, then clearly you don't live in a border state, where "Meskins" and "wetbacks" are still considered inferior by many people, no matter how hard they work or what they accomplish. Thanks to the latest right-wing panic-smear thrust on "immigration," hate groups are now at an all-time high, according to the Southern Poverty Law Center, which tracks them, and in some areas, vigilante groups stalk the border, looking for "invaders."

And some families are still split apart when a white member marries a Hispanic one--again, even if they are college-educated and successful.

This ad sends a powerful message to those who most need to hear it right now, and to those of us who, while white, so long to see this country finally grow up and welcome everybody, no matter whether they have a funny name or look different.

Come to Texas, Greg. You'll see what I mean.

I like this ad. I think it appeals to a wide audience, not just Latinos. I think it mostly appeals to those that feel as though only the super wealthy have benefited under Republican rule. Whether you're a college grad trying to find work or a single mother trying to keep food on the table, this ad connects.

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