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McCain Campaign Raises Expectations -- For Media Coverage Of Dem Convention

This is a sign of the unique historical nature of this presidential race, and an interesting twist on the old campaign game of raising expectations for your opponent.

The McCain campaign has just blasted out a new memo that seeks to frame the Dem convention in advance by predicting that it could bring Obama a poll bounce of as much as 15 points. More interesting, though, is the way it seeks to hike expectations for the media coverage and historical resonance of Obama's speech on the final night:

Obama's stadium address on Thursday -- the 45th anniversary of Rev. Martin Luther King Jr.'s "I Have A Dream" speech -- will result in effusive and overwhelming press coverage.

On Thursday, Obama will give a great speech, as has been his trademark. The press will sing his praises and remark on his historic address and Obama's place in history. For example, The Associated Press today published an article comparing the historic nature of the addresses - a week before Obama's speech. This coverage will be impenetrable and will undoubtedly impact the polls.

This has an element of the usual phony ref-gaming to it. But at the same time, the McCain campaign is genuinely girding itself for what will undoubtedly be a frustrating few days. Obama's official nomination -- the first nomination of a black person at a major-party convention -- is something of a world-historical event, and will be an international story that will indeed captivate many in the media. Full McCain memo after the jump.


Late Update: Over at Salon, Alex Koppelman argues that the memo's version of Bill Clinton's post-convention bounce is a tad on the shaky side.

TO: Interested Parties

FROM: Sarah Simmons, Director of Strategy

RE: Obama's Convention Bounce

DATE: August 22, 2008

Monday marks the beginning of the Democratic National Convention in Denver. A combination of factors makes this particular convention historic on many levels. Democrats have just completed an incredibly compelling primary cycle that has both energized and divided the Democratic Party. Because of the unique nature of the Democratic primary, we believe Obama will receive a significant bump from his convention.

This cycle mirrors Bill Clinton's Democratic convention in 1992: A historic 16-point bump. Barack Obama is more similarly situated to Bill Clinton in 1992 than any other candidate in recent history. Bill Clinton was a new candidate on the national scene; he was running in a "change" oriented election cycle and the economy was voters' top issue -- a dynamic he was able to capitalize on. He received a 16-point bump coming out of his convention. Obama is also a "new" candidate in a change-oriented environment. And, like Bill Clinton, he will spend the convention presenting himself as the agent of change who will fix the economy.

Obama will ride his VP bump. In addition to Obama taking advantage of the political environment, he will announce his Vice Presidential candidate late this week. This announcement typically gives a candidate a 5-point temporary bump that dissipates. However, Obama's timing allows him to maximize his Vice Presidential bump and sustain press attention for the course of the week. He will ride the wave of an announcement from late this week (announcement expected by Saturday) through his speech on Thursday. This means that whatever bump he gains from the announcement has the potential to be lasting.

Obama will correct his underperformance with Hillary Clinton's primary voters and emerge with a much more cohesive base. This convention gives Obama a platform to unite his base. There continues to be a divide in the Democratic base: Between 10-15% of Democrats are voting for McCain or sitting on the fence. In target states, that number is even higher, between 15-20% in many surveys. The Obama campaign knows that winning or losing in states like Ohio, Michigan and Pennsylvania depends on Obama's ability to bring these voters home. If his convention successfully showcases Hillary Clinton and heals the wounds from the primary, he will move large groups of voters in those key places.

Obama's stadium address on Thursday -- the 45th anniversary of Rev. Martin Luther King Jr.'s "I Have A Dream" speech -- will result in effusive and overwhelming press coverage. On Thursday, Obama will give a great speech, as has been his trademark. The press will sing his praises and remark on his historic address and Obama's place in history. For example, The Associated Press today published an article comparing the historic nature of the addresses - a week before Obama's speech. This coverage will be impenetrable and will undoubtedly impact the polls.

We believe Obama will see a significant bump, and believe it is reasonable to expect nearly a 15-point bounce out of a convention in this political environment.


123 Comments

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LOL. 15 points? Come on, McCain campaign. If you're going to make it laughable, go for the fences. Why not a 30 point bounce? A 40 point bounce? Why not just say that you're going to give up because the press loves Obama so much - and then, when you don't give up, you'll have, like, won the media cycle! Yeah, that's it! You guys rock!

Also, John McCain was a prisoner of war.

To recapture the media attention next week, McCain is going to crash a plane in Vietnam and surrender.

I AM a POW!

thanks for making me spit my drink out!

Mansion Accomplished!

HAHAHHAHAAA!!!

HAHAHAHA!

You know how you laugh when you have a mouth full of coffe and it comes out your nose...thanks a lot!

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Hopefully he'll remember his name, rank, and serial number. "Uh, I'll have one of my staff get back to you."

Well if not he can give the names of the Green Bay Packers...err Pittsburgh Steelers instead.

You forgot the epilogue.

Two day later Obama will decide that is a great idea and craft a thousand word speech on his willingness to crash and be taken prisoner as part of a comprehensive credibility policy.

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I predict Obama's speech will have its fair share of "motivational"
passages, but I also predict that more than before, he'll be spelling out very concrete proposals, and any "vision" thing will be linked to the "neglect" of the country that we've seen in the past 8 years.
Look for him to speak more of Republicans/Bush than of McCain.
Lots of red meat in that regard for the other speakers and the VP.
(step up to the plate, Clintons...)

Keeping the Hillary Playbook on hand, huh? I have a memo for the McCain campaign... want to hear it? Her it goes...

Memo:

SHE LOST!!!!

HAHA! That's AWESOME.

That's fantastic

This is excellent news ......

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for...

McGoldigger!

MCCAIN!!!

!!!JohnSidneyMcMANYMANSIONMENTUM™!!!! (III)

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Umm...welcome back?

Love it!


McKeptMan

(This message approved by Hensley & Company)

.

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Expect to hear from Mr. Cindy McCain's lawyers.

Mr. Cindy McCain.
Has a nice ring to it, dontcha' think?
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That is courtesy of TerryCarroll.

Well they "played the refs" for Obama's overseas trip as well, and it probably had certain effect. Might as well try it again.

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But McInsane gets it all back the day after when he celebrates the anniversity of Katrina, the day his mother's womb expelled him and announces that either Mittens, Queen Clinton, LIEberman, Graham, RUDE-ee or Huckleberry is his Veep.

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No doubt, it sounds like Mr Cindy McCain has sand in his vagina.

He needs to chill out, what does he care if he wins or loses, he has 11 houses for gods sake. He doesn't need the job and if he got it he'd only f it up in any case.

No doubt 6 months into his term we'd find him wondering Pennsylvania avenue wearing nothing but his underwear and asking people at random if they have seen his cat.

Cindy owns the cat. It isn't his.

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Of course, the only thing she doesn't own is his tired ass POW card.

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why don't they complete the memo by saying:

"with this bump, senator obama will not doubt cruise to an electoral landslide, embarrasing the republican party and its nominee, sen. john mccain. for that reason, sen. mccain will withdraw his nomination and concede the election"

it would save us the trouble, and it would executed with the same amount of truth and validity as the previous statements.

I've finally figured it out. All the people I hated in high school are working for the McGoo campaign.

Wait. I assumed you were still in elementary school.

They can try and minimize the shock of it all they want - but they'll never succeed in dampening how many people actually see Obama's speech, either live or through coverage. And that is when it's really going to suck to be John McCain.

McCain is obviously very, very worried. Now that Obama is really ratcheting up the narrative against McCain (thankfully), and the VP announcement and Dem Convention are just around the corner, McCain is scared.

Here's the issue: McCain has spent the last few weeks enacting an onslaught of negativity against Obama. And what happened? He was only able to draw even. He still hasn't been able to truly overtake Obama in any meaningful sense.

Putting things in context, it makes sense that McCain would attack Obama so hard: if he could overtake Obama by the time the Convention came, the brunt of it wouldn't be as bad. But since he wasn't able to do that, he's looking to have a really bad month in September.

It's just Obama's luck (and intelligence) that this McCain housing gaffe came along. It couldn't have come at a better time. Or worse, depending on which side you're on.

*intelligence for jumping on the gaffe as he has. I should have made that more clear.

It's up to the Obama campaign to push back and lower expectations.

"The political season has already dragged on for so long, frankly I think the American people have grown tired of it. I expect no more than a 5 point bounce if anything at all. It's a tight race and John McCain is a very formidable candidate."

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a 15 point bump?

wow...they really are setting those expectations high, aren't they.

historically speaking, the convention bump is usually only worth about 6 points.

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a 15 point bump?

A 15-point terrorist fist-bump no less!

Breaking:

John McCain forgot that he was the Republican nominee for President, and has accept the VP slot offer from Senator Obama.

Wow. Moving the goalposts on polling numbers?

You wanna know how to get Capone? They pull a knife, you pull a gun. He sends one of yours to the hospital, you send one of his to the morgue. *That's* the *Chicago* way! And that's how you get Capone. Now do you want to do that? Are you ready to do that? I'm offering you a deal. Do you want this deal?

Here's hoping "He Can't Remember" is just an amuse bouche for next week

Let's make McSame use his Get out of Gaffe Free Card

Don't leave home without it

http://towleroad.typepad.com/photos/uncategorized/2008/08/22/gaffe.jpg

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Barry does give a pretty good speech now...

That's true but the political season has already dragged on for so long, frankly I think the American people have grown tired of it. I expect no more than a 5 point bounce if anything at all. It's a tight race and John McCain is a very formidable candidate.

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Here's hoping that Obama does get a 15-point bounce, and it results in all those smug, insufferable Young Republican frat-boy punks working for McCain to go all Jonestown on us.

Hopefully, but not likely, especially since the Republican Convention is only a week after the Democratic Convention. Poll numbers are going to be unreliable until the end of September. I personally wouldn't trust polls under the beginning of October.

But anything to start making McCain freaked out and worried is wonderful.

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Yeah, I know. Wishful thinking over here...

Anything that would make those YP freaks wet their drawers would be all good, though. Their chronic smugness irritates the crap outta me.

co-sign.

That's true but the political season has already dragged on for so long, frankly I think the American people have grown tired of it. I expect no more than a 5 point bounce if anything at all. It's a tight race and John McCain is a very formidable candidate.

Well played, sir.

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Leon,

wait till the debates, McCain won't be able to go off topic and play the jingoism card or tell the moderator what a great Christian he is. This won't be a Town Hall where he can bullshit his way through with specious comments. And oh my God, suppose he isn't asked about The Surge?

Suppose he's asked about the Economy?

I think we'll see just how shallow McCain is. Obama will crucify him.

That's true but the political season has already dragged on for so long, frankly I think the American people have grown tired of it. I expect no more than a 5 point bounce if anything at all. It's a tight race and John McCain is a very formidable candidate.

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Debate Games

Invite your friends for a debate watch party.

My Friends, I'm a bit tipsy game: whenever McInsane says, "My Friends", you drink a shot. If anyone is left standing, you get a free ticket to McCain's inauguration party that Cindy is planning.

Strip My Friends: An alternative on the above game when you are too drunk and McCain is still on his first answer. Everyone takes off a piece of clothing whenever he says my friends.

I'll Get Back to You:
There are three options for this game. Whenever McCain says, "I'll have to check on that" choose: a) Take one viagara, or birth control pill whichever is covered by your insurance provider, if no insurance consider option b.
b) Sell one of your homes. Be certain that they are in your name and not that of your trophy wife.
c) Take a trip trip on your Citation Jet, doesn't everyone just hate doing that security thing? I Flying is the only way to get around Arizona or Czechoslovakia.
d) Insult the border guard at the Pakistan-Iraq border and see what happens to you.

Obama will crucify him.
Bad metaphor...
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Obama will hang him out to die, oops I mean dry!

If the theories on expectations & debate performances are true, John Kerry lost debates because he wasn't as good as expected while Bush won because he beat the dismally low expectations press had for him.
No one expects anything spectacular from McCain's convention / nomination. Obama is facing our collective expectations going into his first post-Berlin address.
Maybe McCain campaign is setting up Obama for highest expectations which Obama cannot beat. Factor in (potential) Clinton drama and you have the makings of a soap opera! Let's see how good a speech / convention it turns out to be.

I think the problem with the Kerry-Bush debates was that Bush was so utterly terrible during the first one, it ended up looking like he won the other(s). If Obama can downplay the first two and then crush him in the last, that would help.

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This is typical Republican baloney: they emphasize an expected "bump" (or performance), then when the more realistic number comes in, they get the media to announce that Obama "underperformed". I just hope the media doesn't buy into anything the RNC or McCain campaign says prior to the convention. I'll keep my ears open....

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Yeah, but O could very easily turn it around and say something like 'They're wrong on the war, wrong on the economy, wrong on taxes. They even tried predicting how big a bounce I'd get out of the convention and they couldn't even get that right!'

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The media couldn't be that stupid...

Oh oh, did I just jinx it? My bad.

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Interesting that they chose to bring up the Martin Luther King speech. Reminds us again that McCain was continuously against the King holiday.

And since MLK's speech was 5 years before John McCain became a POW I guess it's also notable as the 45th anniversary of McCain being unmoved by Martin Luther King in the first place.

The McWar campaign has really no respect for the voters. Who can really believe in their stupidity.

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I'd like to see them go after the "maverick" image too....starting by challenging McCain to return to the real maverick, the guy who in 2000 and 2001 voted against the Bush tax cuts. Or, more generally, you're not a maverick when your fiscal and economic policy is no different from that of the supply-side/no regulations lunatics, and the Club For Growth of American Enterprise Institute.
And, in reality, anyone who sells out to Exxon sure isn't the maverick on the environment and global warming (think you'll hear that term from McCain's mouth in Minneapolis???). Lots of things to chew on the "maverick" image.....come on, Dems!!!
Remember Rove's most intelligent advice: go after a candidate's
perceived strength...

MAVERICK

The dictionary definition:

Originally used by ranchers to signify an unbranded cow that has lost its way. By convention, it can become the property of whoever finds it and brands it.

Concept for Obama:

"He calls himself the original maverick. Doesn't he even know what that originally means? *chuckle* He's calling himself an unbranded cow that's lost its way! Now that sounds about right to me!"

Or:

Compare Bush's "compassionate conservative" label to McCain's "maverick" label. Same difference. Empty label in an empty suit.

McAin't no more!

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psmdc: I'd like to be able to agree, but unfortunately you're not
right about the gullibility of the American voter. We've got to educate them on our own, not expect their "intelligence" to do it.
Sorry.

So, let me test this "15 point bounce" thing on for size. According to today's Gallup Poll, Obama leads McCain 45-44 with 11 undecided or other.

Assuming Obama got all of the undecideds, and 2 from McCain, it should look like Obama 58% - McCain 42%. Unlikely.

Since a minimum of 3-5% will likely vote for someone OTHER than Obama and McCain, obama would need 7 from the undecideds and 4 from McCain. It would then be 56-40.

I just dont see a 15 point bounce.

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Barring being caught with a dead girl or a live boy there is no way either candidate gets a 15 point bounce.

This election season has gone on far too long for that.

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Ah, but you forget that McInsane's campaign is using Rove's math now.

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Have you forgotten that the McInsane campaign is now using Rove's math.

Ratcheting up the expectations game, the McCain campaign went on to say that they Obama would likely maintain that 15 point bump through November and Obama will win the election in a historic landslide...

That 16 number sounds off. Pretty sure Clinton and Gore got a 12 point bounce with a crappy economy and Bush presidency providing the lift. Comparatively, Kerry got nothing (shocker). I'm (very quietly) hoping for something similar to Clinton's '92 bounce, though obviously the expectation game being what it is you have to say otherwise. Still, if Obama can get close to double digits that's a great convention. Anything less should be considered advantage McCain.

http://pufferfish.typepad.com/

Nicole(nevuh had an orgasm) Wallace who prolly wrote this used to write the releases for Mary McCheney Matalin and her Iraq group who LIED and sold an illegal war to the American people....they are just laughable these Rovian ReTHUGS...bwahahaha

Yep, the Rethugs did this back in '04 too...said Kerry would get a 12-15 point bounce. And when he bumped up only 2 or 3 points, they did indeed play it to the press as a big disappointment.

I think it's more likely Obama will see about a 5-point bump...maybe 6-7 when you factor in the house gaffe (whether or not that moves the polls remains to be seen...usually takes several days for the impact of such things to register).

He sure will McShame, He sure will. It's called the Denver Surge!

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I think that the "bounce" metric is obsolete in 2008. The McCain camp should put out expectations on how many new houses Obama will own after the convention.

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This election has gone on so long I doubt there is a 15 point bounce truly available to either candidate. There will probably be some movement, maybe 3-5 points, but I wouldn't be surprised if it was less.

Convention to raise Obama's standing in the polls by 250% overnight! Stay tuned for how this will be GREAT NEWS for Team McCain!

what fucking douchebags. they know no class

When will McCain and his campaign understand that this election is not about poll bumps or Paris Hilton or the media? This election isn't a game or some funny joke. This election is about the pressing issues that Americans are facing in their daily lives and our national desire for a change in direction. The McCain campaign does us all a disservice by playing the same tired Washington games.

They understand that perfectly fine. But they know they can't win like that.

The election will be decided based on:

Race
Trust
Experience

Everything else is backgound noise.

according to Nate Silver who did the calculations, the bounce should be around 6. More is great, less and around 3 could be worrisome. But 6 is the target. All the other numbers are hype according to the statistics.

The response should be:

"We expect to have a bounce of fewer points than the number of houses John McCain owns."

Beautiful!

Apparently John McCain owns zero houses.

Nice bump.

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Clinton got a 13.6% bump in 1992. http://election08data.blogspot.com/2008/08/convention-bumps.html

The chances of Obama getting that kind of bump this year are very low because the Republican Convention comes just a week later. That said, Obama should get a bigger bump than McCain. I would expect Obama's bump to be in the 5-10% range and McCain to recover more than half of that. It really doesn't matter much because the bumps will disappear by October when the polls really start to matter.

McCain is trying to set things up. I don't think so much for the media, but rather for himself and his hardcore supporters.

He issues this statement: a 15 point bounce for Obama. Obama comes back in a 3-5 point bounce. McCain and co. can cheer themselves and keep the morale (even if it's fabricated by themselves), and they can live another day without wetting themselves and/or letting McCain's Hulk-like temper flair.

Somebody should ask Ms. Simmons how much of a bounce they expect from the Republican convention.

Instead of trying to raise expectations for the DNC, they should be busy lowering expectations for their own convention.

A 1% bounce. It's hard to see how McCain can't get branded as a true Republican after the convention. I mean, it's not the McCain for President Convention, it's the Republican Party Convention. It is an event for the party faithful and they will celebrate being Republican. I just don't see them chanting "We're all mavericks! We're all mavricks!"

Man, I bet McCain is fucking pissed he fucked up like this.

LOL! Check out this response from the Obama Camp:

Obama campaign senior strategist Robert Gibbs responded to the "convention spin memo" in a statement, saying, "Presidential races are close, and we expect this one to be no different. But they should figure out how to spin the fact that John McCain owns a dozen houses and thinks the fundamentals of our economy are strong before trying to spin our convention."

http://voices.washingtonpost.com/the-trail/2008/08/22/mccain_tries_to_raise_expectat.html

YESSSSSSSSSS. On message!!!!

That was AWESOME! Thanks, Carol! I just got a huge smile on my face. =D

Pretty good, but it would've been better if they had said "how to spin the fact that John McCain CAN'T REMEMBER that he owns a dozen houses"

Good Morning America, October 5, 2004:

CHARLES GIBSON: In going, in going through the book, John Kerry. You refer to him as a gigolo, the male Anna Nicole Smith . . . . What does that achieve, Ann?

ANN COULTER: Well, okay, then I don't want to hear him talk about a middle class tax cut when he has made his living living off rich women. I mean, it is simply a fact that he has married two heiresses. His specialty in life, I mean, if he has an economic plan, I think the one I'd like to hear about is how to snooker millionairesses into marrying me and living off them. I mean, that is not an, a, a trivial point.

More quotes found here - http://www.salon.com/opinion/greenwald/2008/08/22/gigolo/index.html

The anticipation is killing me. This is the first time I have every felt such anxiety during an election... the anticpation of the annoucement of the VP and pray that the convention is successful. Today, I vowed not to watch any television or log on. Obviously, it did not last... come on BO, I have been checking my cell phone every hour on the hour... you are killing me!!

It'll come tomorrow. Deep breath. They're going to let housegate play out by itself as long as they can.

We feel your pain. Maybe some yard work?

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Debate Games

Invite your friends for a debate watch party.

My Friends, I'm a bit tipsy game: whenever McInsane says, "My Friends", you drink a shot. If anyone is left standing, you get a free ticket to McCain's inauguration party that Cindy is planning.

Strip My Friends: An alternative on the above game when you are too drunk and McCain is still on his first answer. Everyone takes off a piece of clothing whenever he says my friends.

I'll Get Back to You:
There are three options for this game. Whenever McCain says, "I'll have to check on that" choose: a) Take one viagara, or birth control pill whichever is covered by your insurance provider, if no insurance consider option b.
b) Sell one of your homes. Be certain that they are in your name and not that of your trophy wife.
c) Take a trip trip on your Citation Jet, doesn't everyone just hate doing that security thing? I Flying is the only way to get around Arizona or Czechoslovakia.
d) Insult the border guard at the Pakistan-Iraq border and see what happens to you.

And add the "Fortune Cookie" Game...

Finish every McCain sentence and/or cookie embedded fortune with "because I am a POW." This is a delightful alternative to the "in bed" game so many of us play.

For a special flourish, combine the two: "In your lifetime, you will receive much applause...in bed...because you are a POW."

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And, please, let's run a big time Ad deflating the McCain mantra that he's an ardent supporter of veterans. The votes show otherwise.....(remember 2004 when the Republicans literally ran on a handful votes Kerry made....). And let's not leave it to the
surrogates such as vetvotes to do it (as great as their Ads are -
this the latest, by the way:
http://www.dailykos.com/storyonly/2008/8/21/121545/703

Hey, when a guy's 0 for 11 on veteran votes....what would the GOP be doing to Obama is he were anywhere near that.


According to the Disabled American Vets' legislative scorecard, McJudas ranks dead last among US Senators -- with a 20% approval rating (in a 3-way tie with repugnicans Mike Crapo and WideStance Craig).

http://dav.capwiz.com/dav/scorecard.xc?chamber=S&state=US&session=1092&x=14&y=9

Obama's 80% score is 'among the pack' of Democrats -- and higher than any repug except Olympia Snowe (she's also 80%).

LK

thank you both for the info.

word needs to get out about this.

so Ben Smith had a post up for 2 minutes about Obama being in Kansas right now and giving 20 minutes notice that he would be in Peoria. The post was taken down. Kansas?

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If it helps, CNN has a live feed of Obama's plane just sitting on the tarmac at Midway Airport in Chicago.

Link:

http://www.cnn.com/live/

Look in the Happening Now live feeds to the left of the page.

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Oh and you can mindlessly stare at the fronts of Joe Biden's and Evan Bayh's houses too. Good times.

okay Ben has explained now. One more instance of the press and the blogs getting all excited about nothing.

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So now they know how to count....

Are they predicting that Obama will liberate Denver next week and he will be greeted with flowers?

I actually can believe that one....

lol! I love it!

15 pt? BS. The avg. bounce is more like 6. And Bush in 2004 only got 2. Kerry got 0. Perhaps the media is already too saturated by politics by the time the conventions come around for voters to be heavily swayed.

I hope the press is not stupid enough (ahem) to buy this crap..

Sabato has some good numbers here:

http://www.centerforpolitics.org/crystalball/article.php?id=LJS2008082101


REPUBLICAN CONVENTION BOUNCES
Year Convention Date Gallup Poll Before (date) Gallup Poll After (date) Bounce
1960 Jul. 25 - 28 33% (Jul. 16 - 21) 45% (Jul. 30 - Aug. 4) + 12
1964 Jul. 13 - 16 19% (Jun. 25 - 30) 26% (Jul. 23 - 28) + 7
1968 Aug. 5 - 8 37% (Jul. 18 - 23) 43% (Sep. 1 - 6) + 6
1972 Aug. 21 - 23 55% (Aug. 4 - 7) 66% (Aug. 25 - 28) + 11
1976 Aug. 16 - 19 27% (Aug. 6 - 9) 36% (Aug. 27 - 30) + 9
1980 Jul. 14 - 17 40% (Jul. 11 - 14) 46% (Jul. 30 - 31) + 6
1984 Aug. 20 - 23 48% (Aug. 10 - 13) 57% (Sep. 6 - 9) + 9
1988 Aug. 15 - 18 42% (Aug. 5 - 7) 48% (Aug. 19 - 21) + 6
1992 Aug. 17 - 20 32% (Aug. 13 - 14) 38% (Aug. 21 - 23) + 6
1996 Aug. 12 - 15 36% (Aug. 11) 41% (Aug. 16 - 18) + 5
2000 Jul. 31 - Aug. 3 46% (Jul. 25 - 26) 50% (Aug. 4 - 5) + 4
2004 Aug. 30 - Sep. 2 45% (Aug. 23 - 25) 47% (Sep. 3 - 5) + 2
Total Republican Bounces: 11 out of 12
DEMOCRATIC CONVENTION BOUNCES
Year Convention Date Gallup Poll Before (date) Gallup Poll After (date) Bounce
1960 Jul. 11-15 46% (Jun. 30 - Jul. 5) 51% (Jul. 16 - 21) + 5
1964 Aug. 24 - 27 63% (Aug. 6 - 11) 62% (Sep. unspecified) - 1
1968 Aug. 26 - 29 26% (Aug. 7 - 12) 30% (Sep. 1 - 6) + 4
1972 Jul. 10 - 13 32% (Jun. 16 - 19) 32% (Jul. 14 - 17) 0
1976 Jul. 12 - 15 50% (Jun. 25 - 28) 63% (Jul. 17 - 20) + 13
1980 Aug. 11-14 28% (Aug. 1 - 4) 40% (Aug. 15 - 18) + 12
1984 Jul. 16 - 19 35% (Jul. 13 - 16) 38% (Jul. 27 - 30) +3
1988 Jul. 18 - 21 47% (Jul. 8 - 10) 54% (Jul. 22 - 24) + 7
1992 Jul. 13-16 31% (Jul. 9-10) 59% (Jul. 17) +28*
1996 Aug. 26 - 29 46% (Aug. 23 - 25) 54% (Sep. 2 - 4) + 8
2000 Aug. 14 - 17 40% (Aug. 11 - 12) 48% (Aug. 18 - 19) + 8
2004 Jul. 26 - 29 48% (Jul. 19 - 21) 48% (Jul. 30 - Aug. 1) 0

(Probably won't format right. Check the link for the tables)

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The commentary on the linked page is well worth reading and remembering, too. The shorter Sabato: post-convention bounces mean very little.

More:

# Bounces are normal but not universal. In all twelve cases, the GOP nominee got a bounce, and the same was true in nine of twelve conventions for the Democrat. Lyndon Johnson had already peaked in 1964, at about the level of the vote he actually received on election day (61 percent), so no statistical change was seen from pre- to post-convention. George McGovern's disastrous convention in 1972, when internal disputes pushed his acceptance address into the wee hours on the East Coast, netted him a dead cat bounce. And John Kerry didn't budge, at least in the Gallup Poll, from the number 48 percent--precisely his proportion of the vote in November. Kerry had a high floor, due to opposition to George W. Bush, and a low ceiling as well, owing to Bush's strong base backing.
# The average size of a bounce has been 6.8 percent--slightly higher for Democrats (7.3 percent) than Republicans (6.4 percent).
# Despite the averages, there is considerable variance in the size of the bounce from election year to election year. Richard Nixon holds the record for best bounce on the GOP side (12 percent in 1960 and 11 percent in 1972), Bill Clinton grabbed the Democratic gold with a massive 28 percent in 1992, but this was due primarily to Ross Perot's decision to abandon his Independent bid at about the time of the Democratic convention. Perot thus indirectly encouraged his change-oriented voters to unite with the out-of-power Democrats to defeat Perot's real nemesis, President George H.W. Bush. (The mercurial Perot reentered the contest in early October 1992 and pulled a remarkable 19 percent in the actual election.)
# The size of the bounces can be deceptive in predicting the November winner and loser. Nixon's big 1960 bounce led to a loss, while his nearly equal 1972 bounce resulted in a landslide. Similarly, Jimmy Carter's 1976 bounce of 13 percent presaged his triumph, but his 12 percent gain in 1980 couldn't stop a landslide defeat. Also, George Bush's miniscule 2004 bounce of 2 percent didn't prevent his victory.
# Bounces can fade quickly. Historically, this has been truer on the Democratic side. Jimmy Carter slid from 63 percent after his convention to 51 percent on Election Day 1976, Michael Dukakis from 54 percent to 46 percent in 1988; and Bill Clinton from 59 percent to 43 percent in 1992.
# It doesn't make all that much difference which party has the first or second convention. Whatever the post-convention bounce numbers turn out to be after the second convention, the polls appear to revert to a reflection of the underlying conditions of the election year once a couple of weeks have passed. That is, when the election fundamentals are favorable to the White House party (good economy, peace, no big scandal, etc.), then the candidate of the White House party moves briskly into the lead, and the reverse is also true, of course.
# The actual standings of the candidates after both conventions are sometimes amazingly predictive of the November results--and other times are terribly misleading--meaning that we just can't rely on bounces to tell us all that much. The post-convention poll numbers for JFK in 1960, LBJ in 1964, Nixon in 1968, Carter in 1980, Reagan in 1984, Mondale in 1984, Dole in 1996, Bush in 2000, Gore in 2000, and Kerry in 2004 were reasonably close to the percentage they received on Election Day, and occasionally this particular number foretold their precise November vote proportion. But in the other fourteen cases, the post-convention number was misleading, marginally or grossly. Statistically, this makes the bounce meaningless in a predictive sense.

Actually there are some interesting things on Ben's blog today (although I'm pissed about the article on what Obama wrote as a law student on abortion--I guess they are trying to make up with the GOP for the house number thing:
1. Hard hitting Democratic ad against McCain in Florida, that McCain is demanding Obama speak out against (yeah right cuz McCain would!)
2. And a hilarious Jon Stewart sign put up in Minneapolis welcoming the GOP.
3. A nice Rod Stewart video that made me realize that I am not going to get through Obama's acceptance speech on the anniversary of the Martin Luther King speech without crying like a little girl. I will need to kleenexes close by.

And did you hear on Olbermann that Muhammed Ali asked to be there that night?
It's going to be so great.

Wait. Obama's black?

Only half. Maybe you can use that for awhile.
He couldn't even decide what color he wanted to be at the moment of conception.

Just saw Rove on Fox his excuses were pathetic. Seriously these Bullies are not used to this and do not now how to handle it. They are getting pwned across the board on this one and their tact is turn this into Obama attacking Cindy Mccain? Desperate stuff to say the least.

I expect Obama to get as big a bounce from the convention as the one he received from his trip abroad --- namely, zero The McCain campaign will once again deftly snatch Obama's triumph right out from under his nose and beat him over the head with it. They will make it seem like a very regrettable thing indeed that "the party of the people" nominated an effete intellectual snob of foreign extraction who puts country second just to promote his celebrity ambitions. McCain in turn will emerge from his convention with a 5-point lead overall and all the battleground states tilting his way. That's a prediction, but not one that requires a Ph.D. in statistics. Which reminds me. I went to the RealClearPolitics electoral college map today to see if I might find consolation for the consistently rotten polling news of the past two or three weeks. Usually the map gives a much rosier picture than the polls do, and in the past I've been able to come way from it reassured of at least the plausibility of an Obama victory. To my amazement, however, today's projection, with tossup states alloted, shows McCain with a 274 electoral vote victory! One month ago the same map projected an Obama victory of 340 electoral votes. I suppose I can stand on my head and close one eye in order to see Obama's prospects in a more positive light, but that will only make my headache worse. Oh wait, I forgot the debates! Yeah, right. Don't fool yourself: McCain can throw a zinger with deadly force and accuracy, and the American public will take one good zinger over five good arguments any day of the week. We've been woefully short-selling this man and his determination to become president by any means at his disposal. That sharp sound you hear is of a long knife being pulled from a metal scabbard.

Let's predict the 'bounce' McCain will get from the republican convention. Oh wait... how do you figure in the senators who wont risk attending their own convention???

MAVERICK

The dictionary definition:

Originally used by ranchers to signify an unbranded cow that has lost its way. By convention, it can become the property of whoever finds it and brands it.

Concept for Obama:

"He calls himself the original maverick. Doesn't he even know what that originally means? *chuckle* He's calling himself an unbranded cow that's lost its way! Now that sounds about right to me!"

Or:

Compare Bush's "compassionate conservative" label to McCain's "maverick" label. Same difference. Empty label in an empty suit.

McAin't no more!

user-pic

Now MY keyboard is covered with coffee. Hope I don't fizzle the thing out.

I'm pretty sure Obama should have this thing wrapped up by the time he gives his speech...
If he doesn't he's got some pretty serious problems!!! We'll attribute that to the fact that he's not quite like US.
The media parrotting of camp McCain has gotten completely out of control & they think we don't realize that they're handing out free advertising each time they run McCain's attack ads as "news". What a joke...

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