Dems: McCain A "Maverick No More"
Here's the DNC's Web ad responding to an earlier McCain Web ad that featured a bunch of Dems praising McCain...
The DNC response ad features the same Dems from the McCain ad making the point that he used to be a maverick, but is now a "maverick no more."
And the maverick wars -- in which the Dems work to tarnish McCain's maverick brand while McCain and the Repubs feverishly buff it -- continue apace.
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Comments (33)
is this the ad?
i hope it's not. if you are trying to convince democrats that sen. mccain is no longer a "maverick", then this ad will do just fine. but if you're trying to convince independents and republicans of that fact, putting up sen. clinton, sen. kerry, and chairman dean might not be the way to go.
i think a more effective ad would have the arguments that they deliver, but from a voice-over along with some pictures/stats of mccain voting in favor of bush/mccain standing with bush.
August 7, 2008 3:13 PM | Reply | Permalink
It's a web ad, so the audience is wonky.
Also, it's responding to a specific previous ad.
August 7, 2008 3:22 PM | Reply | Permalink
good point.
August 7, 2008 3:56 PM | Reply | Permalink
And once again I will post this vid as I think it's is both appropriate and damning and I wish somebody at the Obama Camp would pick it up -
http://www.youtube.com/watch?v=3U5KZzgaB2k
August 7, 2008 3:22 PM | Reply | Permalink
I really hope they find a way to use that. Most devastatingly effective ad I've seen all year (perhaps Fox hasn't given them permission to use it?). I can only hope that's one of the big guns they plan on rolling out closer to November.
August 7, 2008 4:02 PM | Reply | Permalink
i'm not really up on the law here. would fox have to give permission? i would think that obama could use a clip that short w/o permission under fair use. anybody know?
August 7, 2008 4:55 PM | Reply | Permalink
yes! i was going to post basically the same post. that's such a good clip. why on earth would they not use it. it would fit perfectly instead of that stupid bush quote.
August 7, 2008 4:33 PM | Reply | Permalink
How about adding comments by Republicans who don't trust McCain. Maybe there's no videotape of Thad Cochran saying "the thought of his being president sends a cold chill down my spine, He is erratic. He is hotheaded. He loses his temper and he worries me.”
The text on screen would do.
August 7, 2008 4:54 PM | Reply | Permalink
Text wouldn't do, because people generally won't read it. If you can't make your argument without text, you're not ready for a TV commercial.
The most effective part of this ad, in my view, is the music. Sets the right tone for the ad. But I'm not sure the ad itself is really worthy of the music.
August 7, 2008 8:14 PM | Reply | Permalink
All statements taken from the HuffPo - http://www.huffingtonpost.com/2008/08/07/dems-praise-mccain-in-new_n_117457.html
Howard Dean:
John Kerry:
Joe Biden:
August 7, 2008 3:19 PM | Reply | Permalink
Well citing the Huff Post, Joseph Romm has some basics for the campaign:
"While Obama is a terrific rhetorician, he and his ad team don't understand a core principle of rhetoric. Never repeat the word your opponent is trying to push. That is not just a basic tenet of the 25-century old art of persuasion, but a well-demonstrated principle of modern psychology.
Never say things like "They're going to say I'm a risky guy. What they're going to argue is I'm too risky." All that does is plant in the listener's mind the word "risky" associated directly with Obama. It's like saying, "I'm not a crook."
"The bottom line is you can't debunk a myth by verbally repeating it. This is actually very basic stuff, so it is surprising that neither Obama nor his team understand it.
It's why linguist George Lakoff titled his best-selling book, Don't think of an elephant. If I say that to you, you will think of an elephant. Negatives carry very little rhetorical weight."
Never run an ad with a picture of your opponent that opens, "He's the original maverick" and ends "The original maverick?" That's especially true because "maverick" is such a strong and memorable word.
When voters go into the voting booth, especially the key voters the campaigns are targeting with these ads that don't actually pay close attention to the race, they focus on just a few key thoughts and words. The last thing you want to do is repeat and reinforce your opponent's message."
http://www.huffingtonpost.com/joseph-romm/obamas-self-defeating-rhe_b_117463.html
August 7, 2008 6:15 PM | Reply | Permalink
Good ad, good response. And pretty damn fast, to boot.
August 7, 2008 3:21 PM | Reply | Permalink
Ah, how stupid, stupid, stupid.
"Now that we're in the middle of election campaign, we have no choice but to flip-flop on McCain, sorry dear voters"
Wooden delivery of tin and tired talking points. And on top of it all, it's not credible in the least, as politicalnovice points out above.
August 7, 2008 3:28 PM | Reply | Permalink
What's with the freaking web ads, anyway?
The people who are going to watch them are already not fans of McCain.
Come on DNC, start putting ads out there on the TEE VEE. This one is too long and won't reach the intended audience...
August 7, 2008 3:33 PM | Reply | Permalink
The point is to get the cable news pundits talking. Free airtime.
(Anyway, the original McCain ad was a web ad, too.)
August 7, 2008 3:34 PM | Reply | Permalink
Ding, ding, ding!
we have a good bingo!
August 7, 2008 3:53 PM | Reply | Permalink
WTF? John mcCain was NEVER a maverick!
August 7, 2008 3:36 PM | Reply | Permalink
You mean, he wasn't in Top Gun?
August 7, 2008 5:08 PM | Reply | Permalink
The clip of McCain declaring how hard he worked to get Bush elected and re-elected, giggling semi-crazily with O'Reilly, would work better, IMHO.
Also, leave the names and titles off, most people wouldn't recognize Dean or Daschle, and would think it was "some expert" saying that about McCain.
August 7, 2008 3:38 PM | Reply | Permalink
John McCain -- Retired Maverick
This press release just out from the McSame campaign:
August 7, 2008 3:45 PM | Reply | Permalink
Curious,,,, but there's a theme here. PBS ran a series of, I think, American Esperience, on Monday nights, on recent US Presidents. The one on Bush41 seems a parallel to McCain,,,, they tell the story of how Bush, in order to win, adopted the tacky attack motief,,,,, just like McCain is using, on pressure from a new set of advisors and 'the base'. If the episode is on archive at PBS, it is indeed an enlightening and morst curious tale to tell.
August 7, 2008 4:05 PM | Reply | Permalink
NEWSFLASH:
Fla man held for threatening to assassinate Barack Obama, and President Bush.
http://news.yahoo.com/s/ap/obama_threat;_ylt=AvVTqOavHsIR92owG.HwcnWs0NUE
This S#$$ is real!!!
August 7, 2008 4:06 PM | Reply | Permalink
More blood on Hillery's hands, no doubt, yo
August 7, 2008 4:12 PM | Reply | Permalink
Oh my God!!!! Hamdan was sentenced to 5 1/2 years by the kangaroo jury!!!!! Crediting time served he is out in 6 months. OH MY GOD! Talk about a huge black eye for the king!!!! YEAH! He will be free soon. I can't believe it.
http://news.yahoo.com/s/ap/guantanamo_bin_laden_s_driver
August 7, 2008 4:15 PM | Reply | Permalink
I'm kind of waiting for the GOP to screw McCain yet again and snatch the nomination away from him at the convention. Not that I can fathom any other member of the GOP who'd be able to take his place.
As someone who respected McCain at one time, I just find all of the current ads and the way that he's run his campaign very, very sad. I just don't want to see any of it.
He's becoming a Cautionary Tale, which is sad for him and also for the U.S. As for his lobbyist/staffers, screw them.
August 7, 2008 4:36 PM | Reply | Permalink
Who do you think would replace him? Jeb? I'd say W has ruined the Bush brand for good.
August 7, 2008 4:57 PM | Reply | Permalink
Good idea, terrible execution.
August 7, 2008 4:59 PM | Reply | Permalink
I'm not shedding any tears for those Dems or anyone who has mouthed the obligatory "maverick" or "war hero" memes.
Lies have consequences
August 7, 2008 5:06 PM | Reply | Permalink
Has the Top Gun - Maverick analogy been discussed/mentioned? An over simplified, Jerry Bruckheimer - Lt. Pete Mitchel- 'Top Gun'- McCain complex?
August 7, 2008 5:56 PM | Reply | Permalink
Uh...whoever thinks that Kerry would make a good dark horse VP candidate just has to watch that clip. The guy is an anchor who can't string three words together without sounding smug and self-important. Compare his delivery, and directness of message, to Daschle. No contest.
Kerry sucked as Presidential candidate. He would suck as a VP candidate.
August 7, 2008 6:37 PM | Reply | Permalink
The whole "maverick" thing is such bullshit. I don't think the Democratic Party should even lend that meme a bit of credence. John McCain has been the most ubiquitous presence on the Sunday morning hot-air circuit for 25 years. "Meet the Press", "Face the Nation", whatever...he's done it. Many times. At the very least, that shows that he's not a "maverick" at all, just another politician who's part of the problem. To any seasoned political observer, it's always been patently obvious that John McCain is driven by ambition, and a complete phony. To me, this ad seems kinda off-message.
August 7, 2008 8:21 PM | Reply | Permalink
Two MUST-READ articles spelling out the reasons why Obama can't drop McCain in the polls:
http://www.huffingtonpost.com/joseph-romm/obamas-self-defeating-rhe_b_117463.html
http://www.huffingtonpost.com/drew-westen/why-voters-say-they-dont_b_117238.html
Same reasons Kerry (war hero) and Gore (Nobel Laureate) BOTH LOST TO A CHIMPANZEE.
Obama's campaign needs to WAKE UP and stop playing Little League ball!!!
Josh: can you make sure these articles get forwarded to the campaign? PLEASE!!?!?
August 7, 2008 9:36 PM | Reply | Permalink
We've just posted ringtone-ready audio from this spot over at Entertonement.
August 8, 2008 11:24 AM | Reply | Permalink