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David Brooks: Media Forced McCain To Run A Negative Campaign

One thing that frequently gets this blog in a funk is the rather astonishing ability of some pundits to see questionable or even reprehensible political behavior on the part of McCain and his top advisers as a sign of good character on his part.

Today David Brooks offers a classic of this genre, lamenting about how sad it is that McCain has been forced by external events -- and Obama's stubborn refusal to agree to a debate framework entirely on McCain's terms -- to run the negative campaign he never wanted to:

When McCain and his team set out to win the presidency in 2008, they hoped to run a campaign with this sort of spirit. McCain would venture forth on the back of his bus, going places other Republicans don't go, saying things politicians don't say, offering the country the vision of a different kind of politics -- free of circus antics -- in which serious people sacrifice for serious things.

It hasn't turned out that way. McCain hasn't been able to run the campaign he had envisioned. Instead, he and his staff have been given an education by events.

Can someone pass me a hankie? It's...it's...so sad!

Brooks, of course, never bothers actually talking about McCain's negative campaigning with any specificity, and needless to say, he certainly never gets around to passing judgment on his tactics. Because in the narrative Brooks -- and certain select other pundits -- have built, McCain is exonerated in advance for any and every political tactic he employs, because he supposedly never wanted to do it in the first place.

But Brooks adds a new twist to this narrative: "The man who hopes to inspire a new generation of Americans now attacks Obama daily," he writes. "It is the only way he can get the networks to pay attention."

Yes, the "celeb" sneer ads; McCain's willingness to accuse Obama almost daily of being willing to lose a war to avoid losing a political campaign; the McCain campaign's endorsement of Joe Lieberman's claim that Obama hasn't always put his country first -- all this is just the media's fault.


Update: A typically sharp take on this from Ed Kilgore.


89 Comments

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I read that with amusement this A.M.

That sentence: "The man who hopes to inspire a new generation...." was such a garden path sentence! I immediately started thinking of Barack Obama, until to arrive at the end of the sentence to read "now attacks Obama daily" and was brought up short.

Say whatever you will about Obama's current campaign, but you have to acknowledge that he is clearly the one who wants to inspire a new generation of Americans, while McCain most certainly isn't, except in Brooksie's strange mind.

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heh. that's a good catch. I'd missed the generational hocus pocus there.

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Inspire a new generation? Who does he think he is, William Jennings Bryan?

http://strategy08.wordpress.com

To paraphrase Dumbledore, "What counts is the choices you make"!!
So if Obama & the media 'force' McCain to go negative, it only reflects on McCain's poor choices :) and um... lack of character maybe!

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And this:

Can someone pass me a hankie? It's...it's...so sad!
is too funny, Greg.

say my friend, what do you think about the chances of this:

http://www.tribbleagency.com/?p=1747

That's pretty interesting. I remember reading somewhere that the story of Edward being chosen in 2004 was broke by a worker at the place where they were painting the airplane.

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Hmmmmm.

I have nothing against Sebelius (although her son's weird boardgame might be a problem) ---- she just doesn't do much for me...But maybe this is a lead like the aviation worker who caught the Kerry signs being changed to Kerry/Edwards....

I like Sebelius fine. But part of me thinks we need a "white guy" on the ticket.

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He had to balance the ticket to go after the convicted felon vote:
http://www.cnn.com/2008/LIVING/wayoflife/01/28/dont.drop.soap.ap/index.html
...we'll have fun with this for a while.

A little late with that...

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Sorry, customer in mid comment...gotta pay the bills

Cool. My thoughts are pretty close to yours. Though, I'll have to look up the board game thing, I'm unaware of it.

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It's Fox News, so you may want to shower after, but here's a link:

DON'T DROP THE SOAP!!!

And, of course, Sebelius' son's fictional game that involves stealing painkillers would be a huge issue, as opposed to...eh, you all know where I'm going with this...

Yipes!

It's a game for adults, and if anyone is offended by the game, then they should be offended by our prison system. That being said, Yipes! again.

Are the pickings this slim?

I think someone should send Ted Stevens a copy.

Hahahahaaha!

That's very interesting. Thanks for sharing that. I like Gov Sebelius, so I would be quite pleased to see her selected. I just hope that the announcement is made soon.

I am ready too.

We won't be deep into the election until after the convention, and after the ticket is settled. So I am ready. I want to kick some serious McCain butt!

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Did y'all know that McCain is giving his acceptance speech on the same night that NFL football kicks off?

I did, because I happen to be in a fantasy football league...but I wonder if the geniuses at the RNC considered the NFL calendar....

HAHA!

I didn't realize that.

Good planning...

Ready to lead!

It's actually better that way for him, sadly.

Yeah, but it's only us latte-sipping, volvo driving, birkenstock-wearing elitists that watch pro-football. Haven't you seen the crowds at the Jets games?

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The funny thing is more of y'all will be watching than us...taking notes...hoping to catch another story he tells that didn't happen to another guy that was never written about so you can say he lied about it.

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Yeah, but it's only us latte-sipping, volvo driving, birkenstock-wearing elitists that watch pro-football.

OK, you owe me Advil for the other comment, and windex to clean the water that I just spit out off the monitor...

:-)

It seems to me that there is an excellent political judo maneuver contained within this post -

McCain's willingness to accuse Obama almost daily of being willing to lose a war to avoid losing a political campaign

For any and every time McCain and his surrogates trot out that canard about Obama wanting to "lose" a war to win, Obama and his surrogates should trot out a "McCain willing to surrender his dignity in order to win".

And I would key in on the use of SURRENDER. And use it a lot. People will know what it means.

I see it as another form of "losing his bearings".

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The "system" Brooks raves about is the same that has given us 8 years of Republican misrule.

This should be ingrained in every American brain:

"HE WHO LIES TO GET TO THE OVAL OFFICE, WILL LIE ONCE HE GETS THERE."

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Brooks is such a hack.

It's hard to imagine that the NYT shells out piles of good money to him and MoDo and gets nothing but low-grade manure in return.

Greg:

in case you haven't noticed, the Republican David Brooks IS media.

This is classic bait, pure and simple.

This is an invitation from Brooks to the progressives to scream bloody murder, McCain is despicable for running a negative campaign.

The only purpose of this is for them to point a righteous finger right back at the stories like you just published on Gulag - every time Obama says "they are lying about me" or "they are running a negative campaign".

It's a provocation to respond in kind.

I can't believe you don't see it.

And yes, the typically sharp Kilgore is already calling for exactly that.

That will surely help Obama, both on the stump and in debates.

Yeah, Lalo, but they know that we have you on our side and would tell us that so I think they're expecting us to not respond, so we should respond, unless, of course, they think we'll figure out that we should respond, so they'll be expecting us not to respond...

"So, I can clearly not choose the wine in front of me..."

http://www.youtube.com/watch?v=TUee1WvtQZU

"So, I can clearly not choose the wine in front of me..."

ha!

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Ah, true love!

He certainly must be an expert on choosing wine after that famous Dinner With a Bottle of Andrė.

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OK, you owe me two Advil for this comment....

Does this remind anyone else of Chris Rock's bit on the media??

"Oh shit. It's Mike Wallace. Run!"

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Maybe Brooks would have been happier if, as soon as Hillary conceded to Obama, Obama had conceded to McCain. Don't run against him. Don't argue issues. Don't be popular or he'll have to run slime ads, against his will. He didn't want to do it but he was forced to.
After all, McCain was a POW.

9/11!!!

Oh, wait, wrong guy. I mean, POW!!!

Everything's a fuckin' travesty with you, McCain! And what was all that shit about Vietnam? What the FUCK, has anything got to do with Vietnam? What the fuck are you talking about?

Case of a lawyer in Virginia years ago who was charged with sexual assault of several of his female clients. His defense team argued that his military service in Vietnam made him do it.

"So, his defense is that his conscience got shot off in the war?" said one courthouse wag.

Same with Johnny McCain. All his moral failings must be forgiven because he was a POW.

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From the Brooks op-ed...

In a thousand ways, he [McCain] has tried to preserve some sense of self-respect in a sea of pandering pomposity.

The implication is that McCranky has not been able to preserve any sense of self-respect.  Whatever was left went out the window when he hired Steve StupidSchmidt to run his campaign.  No news to readers here, of course.

McCain and his advisers have been compelled to adjust to the hostile environment around them.

It comes with the GOP territory.  Dubya dug a big hole, and McSame has been wallowing in it.  First rule of holes:  When yo ufind yourself in one, stop digging.

The current advisers say they have no choice.

Bwaaaah!  The Devil made me do it!!!

I think this is absolutely awesome! I love it. I look forward to hearing this discussed more by the pundits. I'm anxious to hear more justification of why McCain has been forced by circumstances beyond his control (and certainly by Obama himself) to act contrary to his outstanding moral character.

LOLOLOLOLOLOLOL!!!!

Thanks, Brooks. I often ignore him, but this gave me a huge laugh, which I'm not getting enough of these days. :)

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That's a fabulous point, CarolBG: if McCain is such a fine upstanding citizen, then how could the media possibly force him to act against is own fine upstanding principles???????????


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Geez, I'd really like to a) stop making typos or b) GET A FRIKKIN' PREVIEW FUNCTION....

that should be "act against HIS own...blah, blah, blah"

You know he was a POW, right? He would never do ANYTHING against his moral character unless under extreme duress.

In fact, he gave up the right to leave captivity early - which he was offered by virtue of his father's high standing in the military, when it was offered him. That's what an upstanding individual he is. Did you know that about him? Did you??? He doesn't like to talk about it, you know. 'Cuz, he's actually a very humble individual...He leaves it to his surrogates in the press (like Brooks) to make that point for him. Ad nauseum...

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ZOMG!!!!!

McCain was a POW???!@#?$$????!?#?!? WTF??? Holy crap! Does anyone besides you know that?

Man, you're sitting on the story of the millenium....

I know! Keep that under wraps - I really shouldn't have mentioned it. :)

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What I find particularly repulsive about the pow stuff is that he raises it 24/7 and I remember back in 2000, he didn't want to talk about it. Back in 2000, it was all about the issues not that he was a pow. Now its exactly the opposite. Pathetic. Straight talk express my butt.

Brooks' analysis reminds me of my favorite line from Repo Man:
"I know a life of crime has led me to this sorry fate, and yet, I blame society. Society made me what I am."

I'm starting to think that this entire campaign season would make great script fodder for the next Coen brother's movie. :)

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You don't wanna look in there!

I'm starting to envision something along the lines of Christopher Guest's "A Mighty Wind."

Casting possibilities are giving me lots of good giggles...we've gotta get LisB on this, Stat!

Greg--that hanky line. priceless. thanks for that.


And gthis is from the GOP (Brooks is a Repub hack) that is constantly lecturing us about taking responsibility for your actions.

I guess it's the old case of McCain's mother mistreated him and made him the selfish lying prick he is today. Boo hoo.

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... made him the selfish lying prick he is today.

I'm sure you meant, "selfish lying Democratic vice presidential prick"...  Or don't you read AP stories?

LOL.

Poor McCain, he's a victim!

Where's that Whaaambulance when you need it.

Let's get some cheese for David to go with the whine.

http://www.washingtonmonthly.com/archives/individual/2008_08/014333.php

So the meanies highjacked Johnny's righteous campaign and veered into the gutter.

McCain is just along for the ride. A candidate's got to do what a candidate is told to do.

Got your leadership right here, pal.

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Lalo35adm,
I have no idea what you just said. David Brooks is one of those people that progressives can't figure out if he's stupid or brain damaged. Look up Tom Tomorrow' Mr. McBoBo comics. I think a lot of people think of him that way. He's like William Safire with some kind of cognitive disorder. I used to save Safire articles, the really stupid ones, the problem is where to keep this crap. I'd find Safire articles in my fishing box or between the napkins in the sideboard, or I with my snow blower manual… I hate to say it because I don't want to speak ill of anyone but Brooks is just a dork. I don't think he'll inspire anyone to do much of anything.

It's okay.

Either you will get it in the next few months or you will never get it. Let's wait and see what it will be.

You realize now that David Brooks was a pimply faced "philosophy" major in college who was a "chosen" one by William F. Buckley, so of course he - who backed bush 100% at the beginning of his administration, and was one of the original neocons - sees mystical connections concerning Disney and Nietzsche that the rest of cannot.
At best he hopes William F. Buckley comes back to life so he can die again, that way David can repeat the "picked out of a crowd" claim to fame story again while at the same time showing us how much hatred and jealousy he has toward Obama.

"It hasn't turned out that way. McCain hasn't been able to run the campaign he had envisioned."

So much for leadership I guess.

Or as one would say:
Is this man ready to lead?

Brooks is a first class a - - hole so openly biased by Party affiliation his articles are useless and definitely need to be ignored.

See, Brooks and his editors have been compelled to adjust to the hostile evironment around them. They have been complelled, at least in their telling, to abandon the journalistic integrity they had hoped to use. Now they are printing a much more partisan-friendly column (facts and honest reporting be damned), the kind Brooks himself used to ridicule. The man who lampooned the Message of the Week is now relentlessly on message. The man who hopes to inspire a new generation of Americans now attacks Obama daily. Sadly, he thinks it's the only way he can get readers to pay attention.

http://pufferfish.typepad.com/

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So David Brooks is bemoaning the fact that St. John is capitulating to the very media class of which David Brooks is a foremost member? The mind boggles and reels while trying to extract meaning from that statement. If the space-time continuum ever experienced such a warp like this bit of thinking by Brooks, then the whole universe would vanish in a picosecond.

What a crock! The NY times picked up the two biggest idiot Neo-cons they could find, in Kristol and Brooks. Isn't it time to send them to the 'Post?

Here's Brooks bottom line-

McCain cannot be held responsible for the actions of himself and his campaign/administration/failed marriage/inaccurate statements. Great choice for a leader!

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When Brooks worked under Kristol at the Weekly Standard, the two were joined at the hip. Kristol, never, like Brooks, wrote a two book hommage to Wal Mars, however the two men share identical views, although it is true, that while on Fox or talking to Bob Schieffer or Charlie Gibson, Brooks' eyes appear to be more focused.

A sentence from Brooks states his point: " He would pick a postpartisan running mate, like Joe Lieberman."

Right D.B., this one and McCain represent the future! Poor, Obama!

Bush and Cheney are really nice guys who envisioned running an efficient government, but they were dealt a bad hand and tried to make the best of it.

Scooter Libby is an American patriot who wanted to serve his country, but unfortunate circumstances forced him to leak the name of a CIA agent.

Karl Rove is an honorable guy, but it was an eye-opening education when he learned how things were done in Washington. His childhood dreams of running an honorable campaign were soon dashed.

Jack Abramoff was a honorable businessman who always put country before self, but the K Street mentality forced him into breaking the law.

Don't you see? Republicans are victims of circumstance. John McCain doesn't want to lie and dishonor himself, but the circumstances are such that if he doesn't, he can't win.


That's how much John McCain loves this country. He's willing to lie and dishonor himself so that YOU can have him as his president. And you ungrateful bastards don't even appreciate it!

Ah, now I see - it's all crystal clear. Thanks, Kane!

These guys really are Patriots, aren't they?

All this "original Maverick" stuff makes me sick.


(long pause)

Everyone knows Tom Cruise was the original Maverick.

Word. And Top Gun was in reality a gay love story.

Ask Tarantino.

Once again we see the fine hand of the right leaning media assisting the next president of the United States. We have seen the bare knucle tactics of the Republican party used against the major media players. It was the failure of the media to kiss McCain's ass enough (isn't there enough media lipstick there already?), faiure to provide enough media exposure to McCain and timerity to actually say something critical of McCain that forced him to go negative.

Now, one could hardly think of a more timid response to the outrageous negative campaign that has been going on against Obama. But why not, as we hear from many of the commenters on this site, there can be absolutely no mention of the negative aspects of McCain's judgment, ties to lobbyists, flip-flopping or other personal aspects. Thus, since we have a bought and paid for candidate who was so traumatized by losing the 2000 nomination that he buggered Bush and knelt before the God, Rove and shows significant signs of senility; we cannot mention directly or throuugh surrogates. Too harsh, too low road and not very nice.

Get a life people. Slimy campaigning is wrong. Sleazy tactics are wrong. Lieing is wrong. Fear mongering is wrong. Appealing to prejudice is wrong. All of these tactics have been employed by McCain or through his surrogates. Obama merely defends. Sorry but (and idiots I will use the term Democrat party not because I am a Republican but because you will fail to respond to the insult like the weak wussies that you are) one cannot be on the defensive without losing. Why do you think Obama went from a double digit lead to a single digit lead after McCain brought on key Rove associate and started his very, very sleazy campaign?

This should be a walk away campaign and started looking that way immediately after the Dem primary ended. Do not give me crap about McCain being a genuine war hero. God, just lay down and spread your cheeks, you are about to be royally screwed. Wussies give up the fight whenever there is a difficulty, just like many of you wimps attempting to justify the lack of attack. Rove at least understood attacking you opponents strengths. You fools concede the campaing before evern beginning

How do you do this? First, strong ads that really highlight McCains flip-flops, pandering and lies. Keep it up with the constant refrain that this is no longer the Straight Talking McCain. After a week of this - you go on the offense that McCain will call others traitors and allege that they are ambitious. Answer with: "Mr. McCain, do you really expect that you have no ambitions to be president? But we will not stoop to your tactic of questioning your patriotism."

Yes, a classic argument form from the great master for the Roman Forum, Cato.

If you cannot figure out what is happening, I will spell it out for you:


"The ignorance of intellectuals in politics has shown itself throughout history. When Napoleon entered an academic competition in Lyon with an essay on human ideals, it did not win the prize that the poor lieutenant had longed for. Instead, it was scornfully judged to be "not worth looking at." The same thing happens with many intellectually superior soldiers and politicians. (Obama's positions are too "nuanced.")

- In the popular criticism of today, no leading politicians fails to appear, in enemy propaganda, to be a perfect idiot, a coward, or a mere terrorist whose intelligence is so low that he must be secretly controlled from elsewhere... Material intended for the masses is not so-called objective writing, but rather such hate-filled pamphlets and caricatures. Caricature, (elitist) misrepresentation, (Obama is a secret Muslim) and one-sidedness (Democrats are weak on national defense) belong in propaganda.

- When an intellectual criticizes someone’s propaganda, his first point is not its simple, often vulgar language. .. His greatest complaint concerns the perpetual repetition of certain goals, slogans, and catchwords. He thinks assumed limitations are actual limitations, and says pityingly, "Well, he is after all only a propagandist…"

Yes, from the classic playbook of propaganda used by Hitler and Gobbels to undermine the German Republic. You need to fight it and understand your enemey. Go to the SmirkingChimp.com for the whole thing and wake up.

Hallelujah! The GOP discovered victimhood! So much for personal responsibility, bootstraps, etc.

What's next? McCain going on the dole? Blaming it all on his abusive mother? Therapy for terrorists?

Is David Brooks then admitting that McCain has taken low road, excuses aside?

i'm sure this has already been covered by Brooks on MTP this past sunday said again that McCain had no choice but to resort to gutter politics because Obama passed up on McCain's demand for 10 town hall meetings. i, for one,. was in favor of the town hall meetings, but to say that McCain HAD to resort to the most despicable sort of campaigning because he didn't get the town hall forums he demanded defies logic. David Brooks is a senile, partisan hack. his next op-ed should just say, "I hate Obama, and so should you." that is his ONLY message.

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Well, I'd like to see this fellow Academy member and POW on the air talking about the reality of the "McCain the POW God hype" - I'll settle now for spreading it on a couple of rightwing email lists:
http://www.military.com/opinion/0,15202,164859_1,00.html

So much for personal responsibility.

From DB's column (DB - the initials are oddly appropriate)

McCain started with grand ideas about breaking the mold of modern politics. He and Obama would tour the country together doing joint town meetings. He would pick a postpartisan running mate, like Joe Lieberman. He would make a dramatic promise, like vowing to serve for only one totally nonpolitical term. So far it hasn’t worked. Obama vetoed the town meeting idea. The issue is not closed, but G.O.P. leaders are resisting a cross-party pick like Lieberman.

So a bunch of trial balloons sank like Led Zeppelins. BWAAAAAAAAAHHHHHHH!

What's McCain's new slogan - Come Whine with Me!

Yes, now down to a 1% lead. Have fun while we lose yet another campaign and we congratulate ourselves on how much better we are than the Republ
icans.

JMOHR makes some sound points (along with a few less persuassive ones), but I for one sure am glad he isn't running Obama's campaign. (I might not have minded if he ran Kerry's in 2004, though.)

I don't know from nothing, but I'd bet the Illinois Senator has his own plan for victory and that it's a pretty good one. I base this in part on my good fortune in not having to cast a presidential vote for Senator Clinton (whose political aptitude I would be much more weary of).

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It apparently hasn't occurred to Brooks that the media may well be reflecting the mood of the country.

Brooks (along with Bush and quite a few republican followers) has failed to heed all the polling and other not so subtle indicators informing us that citizens are more than a little displeased with the general state of disarray of government. All the whining is nothing less than a blatant refusal to accept responsibility for what has transpired. Brooks and the McCain camp are in a state of denial. If you examine economic nubers released today I suspect it is going to get worse for them leading up to the election and they'll have even more to whine about and find more people to blame.

anybody who thinks mcsame is responsible for his own campaign is a WHINER

the Devil made him do it

but don't ask how mcsame ended up making a deal with the devil

he's a POW

but he doesn't like to talk about it

It's Obama versus fucking BOZO this year, folks

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So many comments here by the time I got in that I can't read them all before wondering where this lot of agreeable opinion givers stand on a Wes Clark VP choice? I reject the whole tops-on-defense-and-security meme for McCain, and it offends me that the US may set itself to become his one last plane to crash, during the retirement home that a McCain White House would be during the flight. Wes Clark is set to eat McCain's lunch and puke it down the neocon throat. Let the baby chickenhawks take nourishment from that.

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NO SENATORS.

NO MILITARY-COMPLEX RE-TREADS.

NO CORPORIST PUKES.

NO RIGHT-WING FUCKS.

Clark is three of the four . . . Therefore he is probably a sure thing.

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Po’ lil’ Johnny-mop McInsane . . . Rampant Republicanism has besot his tender soul and forced him to be an asshole.

Is he a smut-junkie? Should not addictions to hyper-aggressive behavior disqualify him from the Office of the President? Is this compulsion a form of insanity? Should not insanity preclude him from being in public? Why is McInsane not locked up in a Rick Sanatorium? Is Lieberman failing down on his chaperone duties? I am so confused . . .

No, you would actually want me to run Obama's. There is one hell of a lot of difference between your campaign outline and goals as opposed to the finese with which you bring it off. Obama can still turn this around because he does have a well earned reputation for being the nice guy. You can use surrogates for some of the more blunt points. However, you can use issues oriented contrast ads that will also bring in character (lobbyists and shifts on certain issues such as oil or reckless statements of wanting to support Georgia even before the president stakes out the US position), judgment and intelligence (894 out of 899 in his class and a Bush clone.)

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