Shake Up At Top Of McCain Campaign

A McCain aide confirms to us that there's been something of a shake-up at the top of the McCain campaign, as first reported by Jonathan Martin:
Steve Schmidt is taking over the day-to-day operation of John McCain's campaign, according to multiple campaign sources.At a staff meeting in the campaign's Arlington, Va., headquarters this morning, campaign manager Rick Davis made the announcement about Schmidt's new role.
Schmidt, a bald and barrel-chested operative known for his aggressive brand of political combat, responded by exhorting campaign aides with a speech that one staffer likened to a locker room pep talk out of the football movie "Rudy."
McCain sources say Schmidt, who ran Gov. Arnold Schwarzenegger's reelection campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.
Davis will focus more on big-picture issues such as general strategy, helping to plan the convention, picking a vice president and tending to the needs of major donors.
The perception among Republicans is that the McCain campaign failed to exploit the opportunity that arose when he secured the nomination this spring. The Dem candidates continued bludgeoning each other for weeks afterwards, but McCain failed to gain enough organizational or message traction in the interim for it to translate into any kind of advantage.
The rest of the story here.















All I have to say is thank God mcbush hasn't hired mike murphy or rollins to run his campaign. They know wtf they are talking about, unlike the train wreck that is currently happening. I don't think that either of them would win it for mcbush, but it would be more competitive. On the other hand, maybe he has approached them and they said forget it, because they don't want to be associated with this disaster.
July 2, 2008 12:42 PM | Reply | Permalink
True...who wants to be the next Susan Estrich?
July 2, 2008 1:25 PM | Reply | Permalink
Good point. I was trying to figure out why murphy or rollins weren't running the mcbush campaign and you could be very right. It could be that they see they titanic going down and don't want to be on that ship. It would be a career ender for a campaign operative. Being on the receiving end of a landslide does not look good on a resume.
July 2, 2008 6:31 PM | Reply | Permalink
Unless they hire a new candidate, me thinks they shouldn't bother . . .
July 2, 2008 1:38 PM | Reply | Permalink
You took the words right out of my keyboard.
July 2, 2008 1:59 PM | Reply | Permalink
It's the candidate stupid.
July 2, 2008 12:46 PM | Reply | Permalink
You can say that again.
July 2, 2008 1:20 PM | Reply | Permalink
It's the candidate stupid.
July 2, 2008 12:46 PM | Reply | Permalink
or 'tuther way 'round
July 2, 2008 1:32 PM | Reply | Permalink
No, it's the Stupid Candidate.
July 3, 2008 1:02 AM | Reply | Permalink
He should have hired Mark Penn.
Seriously though, McSame got zero press when Hillary was still in the race. Why? Because McCain is boooorrrring.
If you look back on it you kinda wish he had recieved more coverage. Think of all the HUGE gaffs he made that nobody paid attention to.
July 2, 2008 12:52 PM | Reply | Permalink
Halperin has a nice link I wish were being shared more in the good old MSM now that Johnny's on a trip to Latin America:
http://www.sunherald.com/newsupdates/v-print/story/660742.html
Cochran recounts McCain dustup with the Sandinistas
By MICHAEL NEWSOM
Sun Herald
Tue, Jul. 01, 2008
July 2, 2008 12:58 PM | Reply | Permalink
I saw that as well. It's kind of frightening when you think about it. I wish this would have come out in the republican primaries, just in case. You don't want a short tempered wacko with his finger on the button. Frightening.
July 2, 2008 12:59 PM | Reply | Permalink
You mean, someone like this?
Easily angered, and a total delusionary jerk? "I am always reluctant to talk about these things"....and the press just behaves as stenographers.
O/T, does anyone else find the ABCNews.com website a real pain in the butt?
July 2, 2008 1:17 PM | Reply | Permalink
I haven't visited ABCNews.com since a certain debate that some here might remember.
July 2, 2008 1:22 PM | Reply | Permalink
Um, yeah....right.(roll of the eyes)
July 2, 2008 1:24 PM | Reply | Permalink
I think that's the Obama camps real plan...send out a bunch of guys to poke him with a stick and hope he blows up...
July 2, 2008 1:26 PM | Reply | Permalink
I totally agree. And it's not so much "hope he blows up" as it is "wait for him to blow up."
July 2, 2008 2:33 PM | Reply | Permalink
You may be right. Actually, that was pretty funny. Thanks.
July 2, 2008 6:03 PM | Reply | Permalink
Sen. McCain has developed into the best possible candidate for President. And if you don't believe it he will clean your clock.
July 2, 2008 1:07 PM | Reply | Permalink
Let's see, what do we know about Steve Schmidt?
And McCain wonders why people keep connecting him to Bush?
What does it say that they had a 2 1/2 month head start, and is still getting his act together. Now I see why he owes taxes from 4 years ago and has a six figure debt on his credit cards. Shameful.
July 2, 2008 1:02 PM | Reply | Permalink
In part is says, Thank You, Hillary, for keeping the spotlight on the Dem candidates and denying McSame a whole lot of column-inches.
It's been reported that AmEx is charging no interest on that balance. Hey, with that deal, I'd run it up, too.
But why doesn't that get the same coverage as BigO getting slightly favorable terms on his mortgage? Cynics like me think we can make a pretty good guess.
July 2, 2008 2:36 PM | Reply | Permalink
Yes, Americans love an underdog, especially a millionaire underdog with a three-decade career as a DC insider. Sheesh.
July 2, 2008 1:02 PM | Reply | Permalink
This has to be my favorite quote of the day. Charlie Black said: "He'll be the maestro who conducts the symphony." (saw this on Halperin)
We'll see what happens, but at this point I don't know that the McCain campaign has quite earned the metaphor.
July 2, 2008 1:08 PM | Reply | Permalink
Great. Now all they need is some music.
July 2, 2008 3:10 PM | Reply | Permalink
They have run out of Kazoos at the DC Mall.
So, no instruments; other than their personal organ of choice.
July 3, 2008 1:08 AM | Reply | Permalink
The McCain camp faces a real problem in it's VP selection. They desperately need someone who can generate some enthusiasm but traditionally, a candidate doesn't want a VP who outshines or is more charismatic than he is. Anyway, how on Earth do you find a (living) person who is less charismatic than McCain?
July 2, 2008 1:14 PM | Reply | Permalink
Lieberman
July 2, 2008 1:24 PM | Reply | Permalink
Legally, I think you have to have two individuals on the ticket. Lieberman is so far up McCain's butt you'd probably have to count them as one person.
Bob Novak would make McCain look pretty effervescent by comparison.
July 2, 2008 1:32 PM | Reply | Permalink
Difficulty: (living)
July 2, 2008 1:31 PM | Reply | Permalink
Fred Thompson?
July 2, 2008 3:18 PM | Reply | Permalink
One thing is certain, Ambien sales would tank.
July 2, 2008 3:32 PM | Reply | Permalink
Yes. Since McCain is "Dole without the personality", this is a tall task, indeed.
July 2, 2008 1:22 PM | Reply | Permalink
Dole at least had great comedic value, referring to himself in the third person, toppling over guard rails while traversing platforms in Iowa, etc..
July 2, 2008 1:37 PM | Reply | Permalink
Yeah. Norm Macdonald's Bob Dole was great on SNL.
July 2, 2008 2:49 PM | Reply | Permalink
That's weird. I thought Rick Davis was just doing a heckuva job.
July 2, 2008 1:41 PM | Reply | Permalink
I love how the word "controversial" is used as a synonym for "scumbag" in news reports like this.
July 2, 2008 2:08 PM | Reply | Permalink
I am laughing deliciously at the comments in this thread.
Honestly, though, this will be the first shake up, but there will be another later on down the road, I think. McCain is such a disasterous candidate at the core. He's Crocker Jarmon without the pizzazz.
July 2, 2008 2:34 PM | Reply | Permalink
They had to do it when McCain was out of the country so that Hothead John wouldn't give Davis a physical throttling during his sh*tcanning.
July 2, 2008 2:46 PM | Reply | Permalink
Nice that he's traveling with Huckleberry Graham and Holy Joe as a mobile truth squad (so to speak). If he runs into further campaign troubles, I'd volunteer a trade to help him out, Susan Estrich for a player to be named later. Would even forgive the debt if he forgot to name the player.
July 2, 2008 3:54 PM | Reply | Permalink
As the NYT put it in their article on the shakeup, "Mr. Schmidt is a veteran of President Bush’s 2004 re-election campaign and he worked closely with Karl Rove, who was Mr. Bush’s political adviser."
In light of Mr. Schmidt's background, I think the appropriate headline, here, should not be the one TPM has now: "McCain Shakeup 3.0: Rick Davis Out as Campaign Manager." Who's Rick Davis to 97% of the readers of this blog, much less of the voters?
A headline that conveys what's happening with equal accuracy -- but also a headline that will resonate far more -- would be something like: "McCain gives control of his campaign to Rove associate."
Remember, framing does matter, and this is no time to forget it.
July 2, 2008 4:02 PM | Reply | Permalink
So McSame's takin' a page from Hillary's campaign play-book, campaign a floundering?, change the "people" causing it to flounder instead of tryin' to do what the voters really want; like change the course in Washington from the failed policies which have afflicted us all ever since Ronnie Reagan began his campaign to undermine the future of this country for the greed of a few well connected right wingers.
Oh and no 100 years in Iraq, McSame seems not to understand unborn generations really don't want this war and their living future ancestors really don't either. (Talk about spending people's money with no representation. Didn't some people long ago fight against that idea?)
July 2, 2008 4:05 PM | Reply | Permalink
Looks like McCain and Co. have cooked up a July "surprise" with this Columbian hostage release. McCain is now winging his way to Columbia, according to MSNBC, for a photo-op, no doubt! Why does it seem as though McCain and the Columbians are in cahoots and arranged this "rescue" just before July 4th to enhance McCain as a foreign policy heavy weight?!
July 2, 2008 5:15 PM | Reply | Permalink
No, no -- Columbia is here. The country in the next continent to the south is Colombia.
July 3, 2008 12:12 AM | Reply | Permalink
And on a minor note, what does it say about a campaign's political acumen when they roll out a story like this the same day their candidate is supposed to be getting great coverage for his trip to Latin America? Great way to step all over their own story - campaign in trouble and disarray, bringing in Bush/Cheney/Rove hacks is going to get as much news coverage as the boring guy hanging out with right wingers in Colombia.
Hope they keep it up.
July 2, 2008 6:30 PM | Reply | Permalink