Obama Campaign: McCain Is Riding The "Low Road Express"
This gave me a bit of a sense of deja vu. On a conference call with reporters just now, the Obama campaign moved swiftly to charge that McCain's recent attacks prove he's chosen a low road at odds with his professed desire for a "civil" campaign, a similar line of attack that the Obama camp used on such calls for months against Hillary.
Obama campaign manager David Plouffe appeared on the call for the first time in awhile, suggesting either that the Obama camp is worried about the attacks or that Obama advisers sense an opening to jiu-jitsu McCain in the same way they did his primary foe.
Plouffe announced a new Web site, the Low Road Express, which isn't live yet but which you can preview here.
"We hit another low note every day from this campaign," Plouffe said. "Observers from across the country, including some prominent Republicans, are questioning the tone of Senator McCain's campaign...This is not the John McCain Americans thought they were seeing."
Plouffe hammered away at the idea that McCain's fusillade of attacks show that a turning point in the race had arrived -- or, as he put it, a "critical mass" of attacks.
The idea here, obviously, is to use lingering conceptions of McCain as a maverick who's above politics to box McCain in. I haven't seen any polling on which candidate is viewed as the more negative one right now, but I have a general sense based on press coverage and insider chatter that the narrative is headed in the direction of casting McCain as the attacker.
We all know how things turned out the last time the Obama campaign pulled that off.
Late Update: The new CNN poll finds that 40% think McCain is attacking Obama unfairly, while only 22% say Obama is attacking McCain unfairly.













Comments (87)
McCain is proud of the way they have run their campaign so far. Just sayin'....
July 31, 2008 3:54 PM | Reply | Permalink
McCain and his stooges walked face-first into this.
Watch them try to spin it back, to no avail.
Hey, Rick Davis - you got played, bud.
July 31, 2008 3:54 PM | Reply | Permalink
I'm not sure what you mean by that last sentence - "how things turned out"
I'm not encouraged by this. Hillary beat him in big primary after big primary in March and April despite being accused of taking the "low road."
This is Dukakis redux.
July 31, 2008 3:55 PM | Reply | Permalink
She won those battles and lost the war.
July 31, 2008 3:56 PM | Reply | Permalink
Thats was because of the demographics of those states.
July 31, 2008 3:57 PM | Reply | Permalink
"demographics of those states" Ferarroian-reverse-descriminating code word for "those were the RedNecks..."
July 31, 2008 4:27 PM | Reply | Permalink
If the shoe fits....
July 31, 2008 4:59 PM | Reply | Permalink
Hillary was a better candidate than McCain and she and Obama were alike on the issues.
At at time when the Republican brand is like bad dog food, the *only* thing McCain has going for him is his reptuation as a principled maverick. If he squanders that with nasty, demonstrably false ads, he's toast!
July 31, 2008 3:59 PM | Reply | Permalink
The latest CNN poll says 2 to 1 McCain is attacking Obama unfairly. So he hold the "negative" lead.
July 31, 2008 3:55 PM | Reply | Permalink
I'll bet you most people thought Bush in 1988 ran the more negative campaign. People always say how distasteful they think these kinds of ads are. But they still work.
July 31, 2008 4:03 PM | Reply | Permalink
This is awesome.
Out of curiosity, Greg, what's the "last time" you're referring to at the end of your article?
July 31, 2008 3:56 PM | Reply | Permalink
the victory against Hillary in the primary
July 31, 2008 3:57 PM | Reply | Permalink
Not to be a hand-wringer, but that was about the point at which Hillary started performing better.
Let's be honest, they're worried about these attacks, but doesn't mean they can't turn them into their advantage.
I look forward to the day that McCain has to be worried about attacks launched by Obama.
http://strategy08.wordpress.com
July 31, 2008 3:58 PM | Reply | Permalink
Dude, there were, what, 57 of them? Could you be more specific?
July 31, 2008 4:02 PM | Reply | Permalink
I don't know what you're referring to, Greg, with the "last time".
In any event, contrary to conventional wisdom about these attacks, I think they've given Obama a huge gift.
He can say what he said today, at every campaign stop. "I"m talking about the issues that affect your life, while my opponent is talking about Britney Spears and Paris Hilton. Is that what you want?"
July 31, 2008 3:58 PM | Reply | Permalink
Greg: I disagree with your comparision with the Hillary Kitchen and Sink. Not that I didn't think she was playing nasty, but it's all together a different ball game. We're just warming up.
I'm so glad, Obama camp is taking this head on.
July 31, 2008 3:59 PM | Reply | Permalink
oh, I don't think Hillary's attacks are comparable to McCain's. I do think the Obama camp's response is similar.
July 31, 2008 4:03 PM | Reply | Permalink
Opening up another can of whup ass on old Johnny boy. Great stuff.
July 31, 2008 4:05 PM | Reply | Permalink
The difference between this race and the primary is that Hillary is a far better campaigner. If you recall she was being beaten like a drum by Obama until she retooled her campaign. Sadly for Clinton she didn't catch on to just how good Obama is until it was too late. I don't think the McCain crowd has the same ability to learn. They certainly don't have the same enthusiastic base.
I watched the tape of Rick Davis on the Mitchell show. He reminded me of a low rent Howard Wolfson. If you will recall one of Hillary's first moves was to take Wolfson off the air or at least calm him down. I think that McCain would do well to shut Davis up in the same way and for the same reason. The guy has no smooth.
July 31, 2008 4:05 PM | Reply | Permalink
Wow, this slick website was swiftly put together during the time everyone was accusing Obama's campaign of doing nothing about the McCain attacks.
July 31, 2008 4:07 PM | Reply | Permalink
All this negative GOP campaigning is aimed at White Men. In recent polls White men have been breaking McCain. Team Obama is going to have to do more than the Low Road Express to woo them back.
Or does Team Obama think they can win without White men. That was more that argument in the primaries. We don't need your supporters(they're racist/rednecks anyone), we'll win without them.
July 31, 2008 4:08 PM | Reply | Permalink
O you are such a liar. LOL!
You have nothing to back that up about "white men." Not one number and you know it -
you're just a flat out liar.
July 31, 2008 4:10 PM | Reply | Permalink
MI's most recent polling bears this out.
July 31, 2008 4:18 PM | Reply | Permalink
Dude, you, of all people, should stop talking about polls. Do we have to go through this again?
July 31, 2008 4:20 PM | Reply | Permalink
If you think comparing polls from different polling outfits is more reliable than following the change in one poll over time, then so be it. Not much to argue about.
July 31, 2008 4:22 PM | Reply | Permalink
LOLOLOLOLOLOL!!!!!
Let's talk about cherry picking, shall we?
July 31, 2008 4:24 PM | Reply | Permalink
Or, we could talk about how, according to you, David Patterson has "never held an elected office in his life"....
July 31, 2008 4:25 PM | Reply | Permalink
We could have soo much more fun if you just moved ahead. No need to dwell on the past.
Unlike Obama, i'm a cat lover also. I have 2 adorable cats that i adopted from the Animal rescue so i'm not all bad.
Can't we just get along?
July 31, 2008 4:31 PM | Reply | Permalink
"Can't we just get along?"
No.
And I keep pointing out the David Patterson remark because you were factually wrong then, and little seems to have changed.
July 31, 2008 5:00 PM | Reply | Permalink
I thought we clarified this. But here we go again. David Patterson did not run in a primary election. He sought and obtained the NY Democratic party nomination for the seat vacated due to the death of the sitting senator. SELECTED by the party(not the people through process of primary) that summer, he went on to win the special senate election that fall; essentially as in incumbent. No small coincidence that this was the same district his father once represented.
If that's the kind of election process you were talking about, my bad..
July 31, 2008 5:10 PM | Reply | Permalink
Seriously, when you're in a hole, stop digging.
But you claim he's never held "elected office". If he wins an election, and holds the office, that's what we here in the reality world called "elected office".
Not to mention all the other elections he won.
July 31, 2008 5:47 PM | Reply | Permalink
I never said he didn't hold an elected office. I said what does he know about a primary.
July 31, 2008 5:56 PM | Reply | Permalink
It's amazing how appropriate that avatar is for your posts. I know it's intentional but it's still pretty amazing.
July 31, 2008 4:26 PM | Reply | Permalink
I wanted to really be myself, but Huey the Fake Revolutionary that posts on here, thought that was be inappropriate. So i respect that.
July 31, 2008 4:35 PM | Reply | Permalink
This seems like the right time for both camps to get together and agree to stop the fighting.
It would be nice if a truce were called so that we can all start being civil again and discuss issues. I fear that both sides are locked in a battle in which the losers will be us.
July 31, 2008 4:08 PM | Reply | Permalink
McCain started this battle. McCain can end it.
July 31, 2008 4:20 PM | Reply | Permalink
"22% say obama is attack mccain unfairly."
Obama's attacking McCain?
July 31, 2008 4:09 PM | Reply | Permalink
LOLOLOL!!!!
I have never seen it fail in over 6 years - no matter how small the minority is in a poll, invariably someone posts a comment along the lines of "gee, that many people think thus and so?"
July 31, 2008 4:14 PM | Reply | Permalink
isn't gw's approval higher than 22%? (25%?)
I suspect there is a fair amount of overlap between the 22% and 25%.
July 31, 2008 4:16 PM | Reply | Permalink
...about 88%...
July 31, 2008 4:31 PM | Reply | Permalink
just curious. you obviously lean to the right (I for one have no problem with that, and I am sure there are several issues on which we would agree), but are you really in the GW approval camp? (I would find that much harder to understand for someone who pays enough attention to come to a place like this)
July 31, 2008 4:51 PM | Reply | Permalink
Solidly...as in, if GWB's approval rating were 1%, it would be me waving a "Change te 22nd Amd. 4-More Years" sign.
August 1, 2008 8:57 AM | Reply | Permalink
That's what I was laughing about. That 22% are just big McCain supporters looking to tip the polling scales.
July 31, 2008 4:20 PM | Reply | Permalink
My vote is on jiu-jitsu. The media is not happy with this attack. Did you see Ron Brownstein on MSNBC after the Rick Davis interview? He was very, very tough on McCain and said people should be asking them more specifically why they chose Spears and Hilton instead of Cruise and Springsteen, who are arguably much bigger celebrities -- why did they go with the young, white blond celebrity? And if I recall, his wife actually works for McCain.
July 31, 2008 4:13 PM | Reply | Permalink
I totally agree, evie. I really think there is very little question of that based on this campaign to date.
Greg, Erik - y'all really are not obligated to come up with some far fetched alternative to everything - that's getting into MSM "he said, she said" territory. Honest it is. Just put out the truth and don't worry about meeting some other expectation.
July 31, 2008 4:16 PM | Reply | Permalink
I'm not so sure. Spears and Hilton are celebrities who are generally disliked and ridiculed. Springsteen and, to a lesser extent, Cruise have strong fan bases. COnnecting Obama to the more vapid members of the celebrity club seemed to be the intent.
July 31, 2008 4:28 PM | Reply | Permalink
Yeah, well you have your opinion.
[rolls eyes]
July 31, 2008 4:37 PM | Reply | Permalink
Yeah, and you have waaaaaaaaaaaaaaaaaaaaaaaaay too much time on your hands.
Try baking some cookies.
July 31, 2008 4:41 PM | Reply | Permalink
There's good old Mitchum again, spreading his diseased butt-cheeks and posting again. The guy has talent.
July 31, 2008 5:22 PM | Reply | Permalink
Told you he had a thing for Tena.
July 31, 2008 5:53 PM | Reply | Permalink
Hillary was a far better campaigner than McCain is and also Hillary at least had the Clinton economic cache to trade on with her attacks on who would be better for the economy. McCain's got nothing on that front.
The biggest thing McCain had going for him was that he was a different kind of Republican but he's pissed all over that in the last few weeks. He's no better than Karl Rove.
July 31, 2008 4:14 PM | Reply | Permalink
Hillary brought out bigger crowds in a primary campaign than McCain has brought out combined in his presidential campaign.
July 31, 2008 4:21 PM | Reply | Permalink
In the primaries, Team Obama worked the refs(Dean and Super Ds). They complained about the rough play and eventually the refs stepped in a cautioned both teams to settle down for the 'good of the game'.
The problem now is that there is no ref to work this time. The complaining is the same this time, but who's gonna step and level the playing field/save him?
July 31, 2008 4:17 PM | Reply | Permalink
Dean and the superdelegates stepped in because anyone who can do math figured out that at the end of February, the race was pretty much over and all Hillary was doing was bringing down the eventual nominee. Dean and the superdelegates stepped in for the good of the party. Thats a totally intellectually bankrupt line of reasoning you've got there BK...
July 31, 2008 4:24 PM | Reply | Permalink
Who's gonna step and level the playing field/save him?
For all your retared analysis you remind me of something I can't put a finger on?
Lemme think...hmmm....Oh Wait...hmmm...Yep, you're one of those insects that come looking for a three day old dead rat. Wherever there is race baiting, smear or ugly scum you come running offerring your expertise in the area.
With all due respect, please stop being a moron.
July 31, 2008 4:24 PM | Reply | Permalink
I like it but ugh, that background's gotta go.
July 31, 2008 4:17 PM | Reply | Permalink
McCain is a looser... i don't think he is ready for prime time
July 31, 2008 4:20 PM | Reply | Permalink
I don't think he is ready for prime time
You're being modest. He ain't ready to come out in public, truth be told.
July 31, 2008 4:31 PM | Reply | Permalink
I don't think he is ready for prime time
You're being modest. He ain't ready to come out in public, truth be told.
July 31, 2008 4:31 PM | Reply | Permalink
"McCain is a looser... i don't think he is ready for prime time"
That's a blatant racial attack!!!...Wait, my bad, it's only racial if you question Obama's readiness, and it's only racist if a Republican says it...Hold on...I'll get this right eventually...
July 31, 2008 4:34 PM | Reply | Permalink
WTF are you on?! Take a deep breathe and try to get over this whole republican racist thing. Just face it man, your party has been doing anything it can to benefit from racial identity politics for decades!
July 31, 2008 4:46 PM | Reply | Permalink
Who alleged a racial attack? He alleged SCARE tactics. Which is all you kids have these days. No issues, just fear. Every four years. Boo! Vote for Republican. And the first time you are called on it, allege the race card. Beautiful.
Since Ric Davis couldn't do it, please explain how what Obama said is playing the race card? And just remember he was talking about McCain and the Republicans (Party and its self-proclaimed members). Ok . . . go
July 31, 2008 4:53 PM | Reply | Permalink
I doubt it. No offense but the guys in the 7th aren't known for their brains.
July 31, 2008 5:31 PM | Reply | Permalink
that little cartoon bus is hilarious. It would be even funnier if there were a cartoon of McCain standing next to it, clenching his fists and stomping his foot, with steam shooting out of his ears.
July 31, 2008 4:28 PM | Reply | Permalink
It's such a sad little bus :(
July 31, 2008 4:31 PM | Reply | Permalink
As far as the awesome response website:
Welcome to the 21st century you old sonofabitch!
July 31, 2008 4:34 PM | Reply | Permalink
LOL!
July 31, 2008 4:39 PM | Reply | Permalink
The Obama camp needs to dig up the quotes from McCain from his 2000 South Carolina loss when he attacked the gutter campaign Bush and Rove ran against him, and then again when he defended John Kerry against the Bush and Rove gutter smears in 2004. Then point out how not only is he doing exactly what he spoke out against then, but he also hired a lot of the same people who ran both of those Bush campaigns.
That site is hard on the eyes though. hopefully there will be a lot more content as well.
July 31, 2008 4:47 PM | Reply | Permalink
That CNN poll is delicious. Rick Davis and his bunch of idiots are succeeding in tarnishing their candidate's brand just before the Olympic political-news blackout which will make it very hard for them to recover. Nice work fellas!
To the chicken littles out there (not so much in evidence in this thread, where we just have the trolls), look. I have substantive beefs with Obama. I'm disappointed that we have yet another centrist candidate who is willing to sell out on important issues. But as to doubting his political acumen and his team's? That's just dumb. Look, there's a reason why this guy came out of nowhere at warp speed and went from being just another freshman Senator to the presumptive nominee. The reason is that he's damn good, and so are his people. They know what they're doing, so relax and enjoy the show.
July 31, 2008 4:52 PM | Reply | Permalink
Well said.
July 31, 2008 4:55 PM | Reply | Permalink
No, it means that the Obama campaign targeted district by district all over the country and focused on getting as many delegates as possible instead of winning whole states or the popular vote.
July 31, 2008 4:59 PM | Reply | Permalink
I was trying to reply to SFCWallace above.
July 31, 2008 5:07 PM | Reply | Permalink
don't waste your time. if you bring logic he just runs for the hills.
July 31, 2008 5:14 PM | Reply | Permalink
I know better, I really do. And yet every once in a while I sling a Cheeto in the direction of a troll.
July 31, 2008 5:17 PM | Reply | Permalink
As far as why the McCain camp picked Britney and Paris, I really don't think it's some "omg brown guy's comin' after your women!" dog whistle. I think it's because Britney and Paris are both recently huge celebs who are past their prime and whose fame was perceived as undeserved. Basically, they're people whose celebrity had an equally formidable backlash. The reason they didn't compare Obama to say, Johnny Depp, is because people actually consider Depp talented and don't mind constant media coverage of him the same way they mind Britney or Paris news.
July 31, 2008 5:02 PM | Reply | Permalink
I quite agree with you.
July 31, 2008 5:07 PM | Reply | Permalink
Co-sign.
July 31, 2008 5:15 PM | Reply | Permalink
that probably played a role but don't underestimate the dog whistle and it's intended effect. remember who's actually doing this for the campaign and think about the sudden shift to gutterball as soon as a rovian disciple joined. it's not a coincidence. that's precisely how they keep getting away with this type of shit, people think 'oh, they couldn't have meant THAT!' yes, they did.
July 31, 2008 5:17 PM | Reply | Permalink
I don't think the average person watching this advertisement will see images of Britney, Paris, and Obama juxtaposed and think, "Wait...Britney...white girl...Obama...black man...my god, he's trying to sleep with all of our women! Martha, get my shotgun! There's some miscegenatin' afoot!"
I really don't think there's any percentages to gain in courting the racism vote. I think the lines have been drawn at this point. Either you have a problem with voting for a half-black guy with the middle name "Hussein" or you don't.
July 31, 2008 5:26 PM | Reply | Permalink
Of course the average person won't think that...that's the whole point.
August 1, 2008 10:24 AM | Reply | Permalink
Actually on second thought, I don't like the website. It's a bit childish itself and too overt. It would have been better to keep banging the "low road" drum in the media and though surrogates rather than making such a big play with the website. Also the media will stop criticizing McCain's low road smears because they don't want to feed into the Obama attack or end up on the website.
Obama overplayed his hand with that site. It went from being a press talking points to an Obama Attack, and it was much more effective as the former.
July 31, 2008 5:18 PM | Reply | Permalink
Britney and Paris are media whores. The GOP has essentially called Obama a media whore vis a vis his German concert and hospital cancellation. It's a narrative Obama is still fighting a week after the Victory Tour.
July 31, 2008 5:20 PM | Reply | Permalink
Funny I didn't see Bush's name anywhere.
I hope Plouffe got Axelrod's memo that when voters go to the polls in November George Bush and John McCain will appear on the ballot
July 31, 2008 5:21 PM | Reply | Permalink
Has anyone clicked on the website LowRoadExpress?
I guess it is targeted to demographic 60plus because it is in 24in font!!
July 31, 2008 8:55 PM | Reply | Permalink
I thought today that linking McCain to 2000 SC is brilliant. He suffered it then and is glad to enlist it now. Cynical?
July 31, 2008 9:28 PM | Reply | Permalink
Opening visual of JM from 2000, grainy B&W.
"When he lost before, to GWB, he said, "Quote about Rovian politics."
Now, non-grain-y BW:
"Now he's hired GWB's political impresario to do the same in this election."
Flash to KR.
**Switch to color.**
"BO wants to change the way Americans elect their presidents. On their merits."
I'm Barack Obama, and I approved this message."
Thoughts?
July 31, 2008 9:38 PM | Reply | Permalink
So it's a coincidence they picked two celebrities famous for not wearing panties and a sex tape. No there's more to this message than the "vapid" one.
August 1, 2008 1:58 AM | Reply | Permalink