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McCain's Britney-Obama Ad Turning Off The Right?

Even the diehards over at the Corner are saying that the Britney-Paris ad is a childish stunt, with Ramesh Ponnuru panning it as "juvenile," and Rich Lowry grudgingly admitting that it's "kind of silly."


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Maybe Obama should re-think his "McCain is just like Mister Wilson" ad . . .

Joan Rivers McCain is an expert gossiper about all things Paris and Britney.

Catch Joan Rivers McCain next doing her celebrity gossip act while standing on the Redneck Carpet.

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That ad is silly, but I think McCain's larger ad campaign is having its intended effect:

http://strategy08.wordpress.com/2008/07/31/why-mccains-ad-strategy-is-brilliant-and-im-serious/

Why aren't the current top celebrities featured with Obama, namely Oprah and Tiger Woods?

Obama, Oprah, Tiger Woods- just not the look for the ad the GOP was going for, I guess. Kind of empowering and long overdue, if you ask me.

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No, Oprah and Tiger have actual talent. Brittney and Paris are overblow hype...that's the comparrison that was desired.

Thanks for the enlightening vista from the Bush Base presented by SFC Wallace.

Tell how 'getting Saddam' has made your life better.

Resenting people because they're rich, successful and popular? Isn't that the kind of class warfare the GOP always imputes to Dems?

I'm shocked it's not working.

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Good lord! Romesh? Lowry?


Boy, McLame sure stepped into one huge pile of dogshit.


:)

You can say that again! ;D

Looks like the media is about to spend the next two weeks flogging Obama for calling out the Republican tactics. Tapper's allegation just fell out of the McCain camps mouth . . . G-d I hate stupid people.

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Rick Davis: Obama played the race card. Dutifully parroted by Jonathan Martin et al.

If Obama is as smart as he seems to be, he must have anticipated that the hapless media would do this.

And that's what the media is. Hapless. Feckless. Easily swayed by gossip.

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"If Obama is as smart as he seems to be, he must have anticipated that the hapless media would do this..."
What's this? A moment of doubt?

"Barack saith unto her, CT Voter, because thou hast seen Me, thou hast believed: blessed are they that have not seen, and yet have believed."

This from a guy, SFC Wallace, who has never had 'a doubt' about the greatness and divine inspirations of the actions of George W. Bush.

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Do we know where this ad is playing? I know that Greg mentioned yesterday that McCain supposedly bought a not insignificant chunk of air time/space, but does anyone know anything more concrete?

Or is McCain playing the media, again?

Time has a poll on its front page asking whether the McCain "celebrity" ad will help or hurt Barack Obama. McCain is milking the media for all its worth, isn't he?

Okay, I'm going to vent here.

We are seeing a repeat of 2004, and Obama is playing the helpless, hapless role of John Kerry.

This stuff works people! The McCain camp has finally created a narrative and a technique that works. The repeated slamming by surrogates, the consistent press releases hammering the theme home, over and over again. The web videos shot on the cheap that receive max effect in the media. This is how Bush won in 2004 and how McCain will win in 2008 unless Obama fights back, relentlessly. Obama has to stop defending himself from the McCain attack and instead, shift the debate and tie McCain to Bush. He's the front runner for Christ sakes!

Promisingly, he released an ad yesterday that seems to do that, but he has to follow through with more ads and press releases harping on the same narrative: McCain=four more years of Bush! This is the path of victory and the way to counter the Bush/Rove/McCain playbook.

Obama has to drive the debate. Screw responding to these baseless attacks. Keep pushing the meme, day by day, that McCain is Bush, McCain is Bush. The surrogates need to be trotting this out, the press releases need to be trotting this out, and the candidate needs to stay on message about how he's going to offer America a change from all that. THAT'S how we will win.

I don't wanna see another defensive response to this garbage from McCain. Let McCain wallow with Britney and Paris, let Obama tie the milestone of Bush to McCain's neck and keep it there.

I watched a presser today, ostensibly about Iraq, where lapdogs and supra-surrogates Liebermann and Graham continued the theme of Obama's "celebrity" to devastating effect.

We need to be on the offense too, but rather than saying how unfair it is--OF COURSE IT'S UNFAIR, BUT THIS IS POLITICS!!--We need our surrogates out there saying repeatedly, ad nauseum, a noun, verb, and Bush/McCain. Until it sticks.

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Calm down - this is not 2004 and Obama is not Kerry and McAuliffe isn't running the campaign.

Jesus Christ, dude - if Romesh Pommeru and Rich Lowry think McLame fucked up - he fucked up.

They'd like Commander Coocoo Banana's cum off Karl's lips -

(sorry to be crude, but it's true.)

They'd lick Commander Coocoo Banana's cum off Karl's lips -

Standard GOP initiation ritual. It's in the handbook.

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Dunno about Pommeru or Lowry, but I'm sure Jeff Gannon would.

The fact that the last groups of McCain ads only attack Obama and don't present any new proposals (except drilling) means that Obama is setting the agenda. The Iraq timetable, the state of the economy, alternative energy, etc.

That's why McCain is using the Rove playbook and the media is going along with it. That's the problem.

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Agree. Thanks.

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like - should have been "lick"

I've long suspected the gap in Condi's teeth can sufficiently accommodate the Executive Branch.

Tena,

Consider the source. I wouldn't trust the judgment of Lowry and Pommeru if they were the last wingnuts on earth.

The McCain camp has found a powerful narrative to weave about Obama. It's being helped out by folks like Dana Milbank and Richard Cohen, and the late night jokesters, who are feeding the meme of the celebrity laden, dilettante politician, who is simply acting his way to the top. If you don't see the danger here, then you certainly well come November 4th.

I'm not overreacting. It was this time in the 2004 cycle when the Bush team defined Kerry to devastating effect, and they are starting to do the same with Obama.

The way to fight this, since Obama dominates the media, is to counterattack, not to the specific charges made by McCain, but by defining McCain on our own terms--as an extension of Bush. Otherwise, we seem defensive and weak.

I sure as hell don't want a repeat of 2004, and the last week has not looked promising from where I'm sitting.

I'm not alarmed, but generally speaking, I agree with you--Obama needs to define McSame. Attack him on his "strength"--foreign policy--because he doesn't know one damn thing. How can a Bush parrot who gets basic facts wrong be described as owning the issue? (Yeah, that's the media's job, but no matter).

McSame is going after Obama precisely because Obama's recent trip went so well. Obama looked presidential; McSame looked pathetic. And his campaign knew it, too: Riding around in a golf cart w/ Poppy and knocking over the applesauce? C'mon.

McSame's campaign must try to erase that powerful image of him being right about troop withdrawal and looking presidential.

So if that's the game, start turning the tables on him.

I'm pleased with the speed of the responses, etc. but I'd like to see him really take on McSame. I have every confidence that he and his campaign can do just that.

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Tend to agree; good point. If people pay attention, the effect of the trip will sink in in a few weeks. But the McCain response is very savvy and tells me that the Bush team is at work here. A very serious situation that needs to be addressed.

How about challenging McCain to take a similar tour to introduce himself to the world? Include a stop in Afghanistan and Iraq. He's been as a senator, but how he is a possible president; different situation.

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Agree again.

The electorate is moronic and McCain is going to win. He will slime and smear Obama to the desired effect and our country of yahoos and morons will rush to the polls to give McBush his third term. I can't believe I live in a country where a t*rd blossom is considered to be its finest flower.

Having a bad day, eh?

I think this ad confirms that John McCain is the one who is not the adult in the race for President.

He approved this ad--really? It reveals so much about McCain.

Every conservative I know with a brain is absolutely appalled by what McCain is doing. My diehard conservative ex- office manager is seriously considering Obama this year. She already read his book and sends pushes back against all her friends' ridiculous chain emails. It's a start!

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" My diehard conservative ex- office manager is seriously considering Obama this year."
Uh, then she's not a die hard consevative...if she were, she'd hate having to pick McCain but still do it over Obama.

You must really be racking up the McCain troolpoop points.

"Uh, then she's not a die hard consevative...if she were, she'd hate having to pick McCain but still do it over Obama."

Not to put too fine a point on it (but doing it anyway), wouldn't that make her a die-hard Republican? Couldn't a die-hard conservative conceivably vote for Barr or somebody else? As I understand it, the problem a lot of folks have with McCain is that he is not conservative enough.

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Barr, yes...Obama...No.

But, SFC, McCain says he knows how to get bin Ladenand you said one of the greatest accomplishments of Bush was that he 'got Saddam'?

Isn't getting bad guys what it is all about?

Prysmith - there are plenty of decaffinated brands on the market. Take a deep breath. I'm still scarred by 2004, but this ain't 2004. Yes... we... can!

For your consideration:

The Crash of 1929 occurred at the beginning of Hoover's watch, not the end. You could argue that his predecessors laid the foundation, or lack there of. For the next 20 years the Democrats controlled the White House, and by extension, the Supreme Court.

The Crash of 2009 will occur at the beginning of the next president's term. Do we really want to be the party in power for the 2009 Crash only to be denied the White House and the Supreme Court for another generation?

I hate to be the one to rain on the would be campaign managers in this group- but I think it might be a good time to take a deep breath and remember how Obama got here. He out campaigned the Clintons. That is not a feat that happens by luck. This team knows how to win a campaign- and they are going to do so, in convincing fashion in my humble opinion. Senator McCain is throwing excrement at the wall and hoping something sticks- but so far it hasn't. And if something does, I am confident that Obama's team will respond accordingly. I am not, repeat NOT, saying that Obama has this election in the bag. I am saying however, that we should show a little faith in the tactical and strategic abilities of the only political campaign that has been able to take down the Clintons.

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Exactly. This is a campaign that in the primary planned down to knowing which counties offered odd numbers of delegates that could give an advantage. This campaign knows how to plan, and they certainly planned on the barrage of nasty attacks that would be coming at them, and they surely have a strategy.

Right now, the Republicans are like feces-flinging monkeys, just throwing everything they can and praying something will stick. Obama is just maintaining his cool and brushing them off and laughing at them. And when this current round of feces flinging is done in the next week, Obama will look presidential, and McCain will look desperate, small-minded and mean.

Honestly, I think we should all be thrilled that they're desperate enough to go this negative this early. By the time of the election, a lot of people will be inured to this crap.

I think ChrisNBama is on to something. McCain may not make the "celebrity" thing stick, but he's clearly employing the low-budget tactic of the swiftboaters: create an inflammatory ad that makes for good TV and good fodder for the cable news channels. Don't spend a lot of money running the ad, but make sure CNN, MSNBC, etc., get a copy. The fact that Rich Lowry thinks the ad is silly is wholly immaterial.

We've seen time and again that the news media wants their job done for them. On cable they have a lot of time to fill. This one ad lends itself to at least a full week of cable news shows:

Monday: John McCain's Incendiary New Ad!
Tuesday: The Obama Camp Responds
Wednesday: Who's Bigger, Britney or Obama?
Thursday: Is Obama a Celebrity? What Do The Polls Say?
Friday: The Media's Role in The Obama/McCain Celebrity Battle

It's the death by a thousand cuts strategy. The McCain campaign appears to be releasing these every day or two. None cut too deep but that's not the intention. They only have to air them a few times and the MSM does the rest. Very cost effective, perhaps they're not as dumb and disorganized as we think. Now, if their candidate could just stay on message.

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Agree that it's immaterial what some of the right wing thinks. I'm sure all they want is him to win. Meanwhile, the narrative gets a life of it's own.

Exactly Cleavermeat!

The McCain campaign is playing the media like a symphony, while Obama is still tuning up the banjo.

McCain is successfully obscuring Obama's message, and forcing him to play defense which makes Obama appear weak and McCain presidential.

Obama needs to shake it off and focus like a laser beam on the meme: Bush/McCain until it the American people look at McCain and think: McBush.

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Unfortunately, mcbush's attacks seem to be paying off in the polls. Obama has to define mcbush, like mcbush is trying to define obama. It doesn't have to be overly negative, just define him for what he is, not what he is portrayed as in the right wing media. Mcbush is no maverick and he is 4 more years of the king. Obama's got to do it before it is too late.

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Agree.

This ad - 2 pretty white girls juxtaposed with Obama - is the Harold Ford "Call me" ad all over again. Just a little slicker.

this is what Barack said today in Iowa...

excellent trap for Mcfuddle...and he fell for it perfectly!

"Given the seriousness of the issues, you’d think we could have a serious debate," Obama said. "But so far, all we've been hearing about is Paris Hilton and Britney Spears. I mean, I do have to ask my opponent, is that the best you can come up with? Is that really what this election is about? Is that what is worthy of the American people?"

The crowd yelled: "NOOOOOOOOOO."

"Even the media has pointed out that Senator John McCain -- who started off talking about running an honorable campaign -- has fallen back on predictable political attacks and demonstrably false statements. But here’s the problem. All of those negative ads spending all this time talking about me, instead of talking about what he's going to do, that's not going to lower your gas prices…

"It's politics as a game," Obama said. "But the time for game-playing is over. That's why I'm running for President of the United States of America."

Big cheers from the Iowa crowd.

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This is good stuff. But it is the rational approach. Let's debate the issues. The GOP strategists don't do that; it's gut-reaction stuff. Reptilian brain.

By the way, this I think is why HRC thought (thinks?) that Obama can't win. She thinks she knows how to deal with this. Wonder what they can give her to get her and Bill to work in the war room.

Totally agree, Chrisnbama. The Obama campaign is making a huge mistake.

I smell that the trolls are active today for some reason. me smells that they are worried and leaving little trolls poops here and there!

It is encouraging to see Republican media "elites" voicing how immature and stupid the McCain ad campaign is.

What would it take for them, or some other enterprising troll-like person, to start the whispering campaign that McCain will not get the nomination in September because he will be usurped by Republican power brokers?

It IS an evil, wicked thought. I get them sometimes ... often after eating jalapenos.

Don't you hear that a lot, too? (come on, keep it going, pass it on, make it viral).

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I agree with ChrisNBama. This stuff does work. The narrative, described elsewhere, is the Obama is superficial, fluff, elite, no-substance, and a girl. It has all the earmarks of the Bush reelection team. McCain=Bush should be the theme with the picture of McCain hugging W as a centerpiece. And Bush got us into Iraq; Obama will get us out.

Republicans usually can't win on the issues; they must win on fear and on going for the deepest animal responses of us vs. them. All this elitist business boils down to: He is Other; he is Not One of Us; not American. If anybody gave it a moment's reflective thought, they would see that this approach is ridiculous. Does a major political party representing at least half the electorate nominate an Other? Someone who Other, Not One Of Us? Of course not. But people don't think reflectively when faced with images and appeals to sub-conscious beliefs, fears, etc.

It works. And I'm not so sure that Obama doesn't need to develop a similarly repuslive narrative on McCain featuring his wealth, his abandonment of his wife, his marriage to a millionairess, his houses, his shoes, and his dependence on Bush people who got us into war and his apparent love of aggressive foreign policy. Bush=neocons=Mccain=elective warfare=war with Iran.

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Another theme: It is the Republicans who are the true elitists. They pretend to be for the common man but they are dripping in wealth and take care of their own. McCain's shoes. Let's make McCain's shoes the equivalent of Edwards's haircut. McCain is a rich opportunist who has parlayed his war hero status into vast wealth and into a celebrity heiress marriage, dumping his ailing first wife. So much for character; so much for family values; so much for the common touch; so much for plain talk.

Harry Truman -- give 'em hell. Truman responded once on campaign that I don't give 'em hell. I just tell the truth and they think it's hell.

Obama should get on the air right now with a series of ads with these two themes:
1. Tough ads against Ahmadinejad and
2. Linking Bush/McCain

He can do this w/o sacrificing his intellect and principles. Why not turn the "security" page against McSame?

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Obama is in fact pushing the "McCain = Bush" meme very often and effectively. Right now he's also pushing a different meme, a continuation of the European trip: "You can take me seriously, and you can't take McCain seriously." In other words, he's using a classic Rove technique of attacking the other candidate's perceived strength.

Obama's going after McCain's alleged experience and gravitas with both guns blazing. The message of the Europe trip? "Obama should be taken seriously on foreign policy, while McCain's a dilettante." McCain just played into that meme perfectly with the Spears/Hilton ad -- "See, my opponent is spending his time putzing around with stupid ads while I'm doing the real stuff." Hit 'em where they think they're strong.

It worked well for Karl Rove over the years, and I suspect it will work well for Barack Obama, a Chicago pol who learned to co-opt opposition strategies a decade ago. Combine that with extremely professional organizational work, and you win the election.

Peace,
Paul

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You know, Paris Hilton with all her money and drug problems isn't so bad. If she could just steal herself some up-and-coming navy lad, and fund a few campaigns for him, she might find herself in the White House some day.

The point of this ad is the "electricity tax" bit. That's it. It will be the part that's not even talked about, but will be what's heard by the people out here who actually worry about the price of electricity and take celebrity stupidity for granted.

I agree. Wrap a lie up in a more outrageous lie, and let people waste their time complaining about the latter.

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