Study: Obama Dramatically Outspent Hillary On TV Ads During Campaign
A new media study sheds some light on one aspect of how Barack Obama was able to win the race, presuming he does: He dramatically outspent Hillary Clinton on TV ads.
The study by the University of Wisconsin shows that Obama was able to outspend Hillary by a 1.6:1 ratio for the whole primary season up through Oregon. A closer look then shows that he was able to truly overwhelm her during some key periods.
During the pre-Super Tuesday period, Obama just edged Hillary at a 1.09:1 ratio, then moved it up to 1.26:1 for the Super Tuesday states. Then for the post-Super Tuesday states up through Wisconsin -- the February period in which he really built up his insurmountable pledged-delegate lead -- he was outspending Hillary at a 3.71:1 ratio.
These figures lend a lot of weight to the idea that February was truly the month when Hillary lost this race. The failure to fully prepare and organize in those mid-February states allowed Obama to rack up some serious landslides.
The ratio then fell to 2.11:1, as Hillary was able to find more money -- some of it her own, some from donors wanting to help her -- to catch up in some very expensive states.
But even then it was too little and too late -- Obama maintained a very wide advantage of 2.11 for the post Feb. 19 period, helping him to keep the results close in many states that he was losing, and get landslides where he was winning.
Obama's organization wasn't just about volunteers and committed activists. It was just as much about money, creating the small-donor base that helped him to overpower Hillary in the primary races. Thanks to Obama's small-donor revolution, the rules of money have now changed drastically. Nonetheless, money still rules politics -- the more you have of it, the better.















Well, thanks for notice of the study, but didn't everyone who has paid even slight attention to what was going on know this?
June 2, 2008 11:25 AM | Reply | Permalink
Hey dude ... your avatar made it up on google news with this article!
June 2, 2008 9:28 PM | Reply | Permalink
I saw that, too bad it wasn't yours!
:-P
June 3, 2008 1:33 PM | Reply | Permalink
scroll down . . .
June 3, 2008 1:35 PM | Reply | Permalink
That's what ya gotta do when your opponent has been a household name for over a decade.
June 2, 2008 11:25 AM | Reply | Permalink
Every once in a while, I look at the Pollster.com widget of the national trends to see what was actually accomplished.
As others have pointed out, running a campaign is not the same as being president. But this was really a waste of resources IMHO.
June 2, 2008 11:47 AM | Reply | Permalink
Agreed Middlenames... People forget that she was/is one of the Top 10 famous people on the planet. That's a big deal. [[And Barack Obama just slayed this dragon. :) ]]
June 2, 2008 12:29 PM | Reply | Permalink
And yet he still has $40+ million in the bank, while she is $20+ million in debt. Funny how it works that you can spend more money when you raise more money.
All of the stories about spending should begin with a paragraph on earning.
And end with a paragraph on debt/cash flow.
June 2, 2008 11:26 AM | Reply | Permalink
Eric, I'm not necessarily criticizing this piece since you do mention his eearning apparatus and advantage, but that is the true story, not how much they spend on TV ads.
Also, TV ads are the best way for an unknown candidate to gain name recognition. Clinton has been a household name for a generation, Obama, not so much.
June 2, 2008 11:29 AM | Reply | Permalink
Small-donor revolution! Energize!!!!
June 2, 2008 11:26 AM | Reply | Permalink
Running for office is expensive so money talks.
The money can be corporate, union money, or Obama supporter's money. Choose your poison. I chose the last, most democratic one: one vote and a $100 :)
What are the alternatives?
June 2, 2008 1:23 PM | Reply | Permalink
Trial by battle.
June 2, 2008 2:26 PM | Reply | Permalink
Do I get to vote who wins the battle, or are we only allowed to place bets?
June 2, 2008 2:30 PM | Reply | Permalink
No voting, that's the whole point of trial by battle.
You can bet, but if you don't bet on the Lord's Anointed, i.e., the Winner, you risk the Wrath of God
June 2, 2008 2:42 PM | Reply | Permalink
I wouldn't want to fight Hillary in trial by battle... she's the type who would bring a hidden dagger, to be used when supposedly concedeing the fight and asking for help.
June 3, 2008 12:25 AM | Reply | Permalink
Well, she had name recognition on her side, he had to introduce himself along with his platform early on. But since she THOUGHT she would have it wrapped up Feb 5 she just let him run but unfortunately for her he also was racking up the funds too.
Lesson learned, NEVER count your chickens before they are hatched.
June 2, 2008 11:27 AM | Reply | Permalink
Everyone talks about how he outspent her - but what they fail to note is that as a brand, she's been a known quantity for 16 years. She's already the most famous woman in America, and it's remarkable how most people know little about Obama.
So yes, he outspent her. But that just put a dent in the fact that everyone knows a helluva lot more about Hillary Clinton than they do about Barack Obama.
It's about branding. Clinton was the beneficiary (depending on your point of view) of almost two decades of branding.
Until his speech in 2004, no one knew who Barack Obama was, and even after that many still didn't.
June 2, 2008 11:27 AM | Reply | Permalink
Excellent point, had not thought of that factor.
June 2, 2008 11:36 AM | Reply | Permalink
Exactly right there. Its all about brand recognition. To illustrate this point, lets consider this:
Which company would spend more on Ads to gain sales? CocaCola or some company selling a drink called CoolMars
June 2, 2008 12:16 PM | Reply | Permalink
I'm not sure of your point here. Coca-Cola was the 14th largest advertiser in the world in 2006, spending nearly $1.9 billion.
I think we could turn this around and say that Coca-Cola does not take its brand recognition for granted. It is always reminding people that they want a Coke.
June 2, 2008 4:26 PM | Reply | Permalink
I wish people would stop bringing-up not-so-veiled references to Obama's past drug use.
June 2, 2008 7:55 PM | Reply | Permalink
Gee, maybe if Hillary had managed her money better she might have won.
And maybe if she had planned beyond Super Tuesday she would have won.
And maybe if she didn't surround herself with the likes of Mark Penn she would have won.
She didn't win. She ran a crappy campaign and made all the wrong moves. For all intents and purposes this nomination battle has been over since Super Tuesday. All that Hillary has done since then is hurt the Democratic party.
June 2, 2008 11:27 AM | Reply | Permalink
Yet, she still kicked his ass.
Very telling.
June 2, 2008 11:29 AM | Reply | Permalink
Well, only in your fevered imagination.
In the real world, Obama kicked her ass from one side over to the other.
LOL!
An unknown biracial candidate actually beat out the person with the largest name recognition probably in the country.
I know it stings. :)
June 2, 2008 11:31 AM | Reply | Permalink
Go easy on the guy T, he should probably be in a mental ward under suicide watch.
Poor, poor Gotalife, whatever will he do without Hillary? Who will tell him lies and pander to him?
June 2, 2008 11:36 AM | Reply | Permalink
It's called Tough Love - it's past time for Hillary and her supporters to face Reality.
June 2, 2008 11:38 AM | Reply | Permalink
kicked his ass? lol He's wrapped up the nomination. She's on the verge of officially losing in just two days.
She's -$30,000,000.00 dollars in debt and political name sake has been completely ruined along with her husband, and her good friend Geraldine Ferraro.
kicked his ass, laff :D. Come to this site gotalife, you're the type of troll that I would enjoy to go sparing rounds against.
June 2, 2008 11:39 AM | Reply | Permalink
Yes, she kicked his ass in the Feb primaries following Super Tuesday. That was because Hillaryland was out of cash!
June 2, 2008 11:51 AM | Reply | Permalink
You tell them Goatshite; she sure did "kick his ass" almost as much as she kicked the asses off all those Tuzla Airport Snipers.
Goatshite; Keeping the Fantasy alive and gitner done for Hillary, The Cable Guy, Clinton. Goatshite never could resist a glimpse of butt crack in a low rider pantsuit.
June 2, 2008 11:56 AM | Reply | Permalink
That is so adorable!!!!
Yes. She kicked his ass! in the contest that happened in your mind.
pats Gotalife on head
June 2, 2008 12:11 PM | Reply | Permalink
Time to put on the jumpsuit and Nikes, gotalife. The Mothership is about to arrive to pick you up.
June 2, 2008 12:17 PM | Reply | Permalink
(((*hugs*)))
June 2, 2008 12:37 PM | Reply | Permalink
John McCain has no idea whats coming his way!
June 2, 2008 11:30 AM | Reply | Permalink
It's moneyism!
June 2, 2008 11:30 AM | Reply | Permalink
Dood.
This is America, innit?
June 2, 2008 11:33 AM | Reply | Permalink
Last I checked!
June 2, 2008 11:37 AM | Reply | Permalink
;)
Obama had the money he needed, still has money and will raise more.
That's not the reason he won, but it's damn nice just the same and it has impressed me with his campaign's ability to run a budget.
June 2, 2008 11:53 AM | Reply | Permalink
No question.
Obama's campaign was a Cadillac.
HillIckes' campaign was a 1974 AMC Gremlin with retread tires and mucho bondo.
June 2, 2008 11:58 AM | Reply | Permalink
No, it was more like your grandparents' Oldsmobile.
Full disclosure: My grandparents did drive an Oldsmobile.
June 2, 2008 12:50 PM | Reply | Permalink
I meant to say that Hillary's campaign was the Oldsmobile.
June 2, 2008 12:51 PM | Reply | Permalink
More like a Ford Pinto.
June 2, 2008 2:24 PM | Reply | Permalink
As I understand it, Obama early on had the smarts - and maybe the humility, something sorely lacking in Hillary who only listens to herself - to look around for proven money-raisers. Enter Silicon Valley's whiz-kids, whose past experience at raising money and organizing money-raising schemes probably hasn't been matched since the days of the robber barons.
Obama is one smart cookie.
June 2, 2008 12:55 PM | Reply | Permalink
It appears that he will have a sizable chunk of money left over from the primaries. Will he be able to use it in the general campaign (I know you can't use funds designated for the general in the primaries)?
June 2, 2008 4:30 PM | Reply | Permalink
Two reasons.
1)He could afford. He outraised her, therefore outspent her.
2) He's little known name in almost every state. Clinton surname helps even a pig.
Especially, when you correlate their spending with their expectations (in the leaked excel sheet) it's money well spent.
June 2, 2008 11:30 AM | Reply | Permalink
This is really, really infuriating. If the supers would have stepped in in February when it was over, the tens of millions of dollars wasted could have been better spent going after republicans. What a waste of time, money and effort.
Also, if they would have stepped in the clintons wouldn't have been able to smear, demean and attack obama as much as they did and there would not have been this massive division in the party. People would have come together over the last 3 months and we would be going after mcbush.
An outrageous tragedy. Thanks clintons and thanks supers.
June 2, 2008 11:31 AM | Reply | Permalink
I disagree. Obama has been fully vetted now, the Jeremiah Wright story is now ancient history and attempts by McCain to use it will be feeble.
Also, Obama and Democrats now have a true 50 state strategy and he has been introduced everywhere (except maybe KY and WV), so when he continues to campaign everywhere he will just build on previous momentum.
Yes, Clinton has helped increase his negatives, but I think those would have eventually gone up once the Swiftboaters cranked it up anyway.
This is Obama's first national campaign, he has made some mistakes, but he is much better prepared now than he would have been 3 months ago, IMO.
June 2, 2008 11:40 AM | Reply | Permalink
I do agree to some extent. It just would have been better if the clintons didn't lie and distort so much. What that did was enflame a large portion of the democratic base. I just hope that ultimately the dems will be able to recover. Also, it was a major waste of money that could have been better spent. However, he is definitely a stronger candidate after going toe to toe with the clinton machine for over a year.
Also, based on the way he campaigned up to february, the dems would still have had a very strong grass roots 50 state strategy regardless of the clintons' dragging out of the primary.
June 2, 2008 11:56 AM | Reply | Permalink
Very good point. Like you said, though hopefully he can pull it back together.
Hillary can help undo most of that damage if she chooses. It will be very interesting to watch her behavior and statments for the next week or so.
June 2, 2008 12:03 PM | Reply | Permalink
Well, the money probably helped several state's economies, on the plus side.
June 2, 2008 12:02 PM | Reply | Permalink
So he managed his campaign very tactically, spent money in big amounts when it was important to do so, and still has money in the bank.
Clinton has gone broke. So did McCain. Tell me how "experience" is so much more important than judgment again?
June 2, 2008 11:31 AM | Reply | Permalink
Judgment has nothing to do with it! Didn't you hear irrefutable political expert Harriet Christian?!?
Obama is "an inadequate black male, who would not have been running had it not been a white woman that was running for president ..."
(I hear the word "inadequate" really pissed Michelle off!)
June 2, 2008 11:41 AM | Reply | Permalink
HE DIDN'T WIN! SHE WON! PRO-OBAMA BIAS! LIPSTICK ON A PIG! SEXISM! OBAMA'S A GAY MURDERING CLOSET MUSLIM! DENVER! DENVER! DENVER!
AHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!
June 2, 2008 11:31 AM | Reply | Permalink
That was an impressive display. All the more revealing that it's hard to tell reality from parody here any more. ;-)
June 2, 2008 11:35 AM | Reply | Permalink
Al Giordano of The Field said this:
June 2, 2008 11:36 AM | Reply | Permalink
I am developing quite the crush on Al.
That's just great, CT - thanks for posting that.
June 2, 2008 11:37 AM | Reply | Permalink
I've got a big crush on Al.
Thanks for the Vanity Fair link yesterday, btw. I read the entire story, and if Clinton's campaign wasn't already in deep doo-doo, it would have been, after the publication of that.
I never bought into the notion that Bill Clinton was going to be this huge advantage for Senator Clinton. In the nominating part of the election, yes, but not in the GE. And if she were to be the nominee, this Vanity Fair article just laid out a whole series of Swift Boat like attacks, if you ask me.
And what's up with hanging out with Mondale?
June 2, 2008 11:44 AM | Reply | Permalink
O yeah.
It just laid out exactly what I figured was coming at us like a freight train -
The Repugs would have had one hell of a field day going to town on the Big Dawg - again.
June 2, 2008 11:49 AM | Reply | Permalink
Yeah, that jumped out at me. Granted, I was pretty young for most of Clinton's administration but I never heard anything about all that.
June 2, 2008 11:53 AM | Reply | Permalink
Me neither.
June 2, 2008 11:54 AM | Reply | Permalink
If Hillary had been on track to win the nomination, VF would never have published that article. That it was published is yet another sign of their Jumped the Sharkdom. No one fears them anymore.
But we totally would have heard about all of that from the Republicans.
June 2, 2008 12:14 PM | Reply | Permalink
I have no doubt. The GOP has probably had a GPS on WJC since Jan. 21, 2001.
June 2, 2008 12:29 PM | Reply | Permalink
It's a shame ol' HST won't be around for this convention...practically in his own backyard. His insight is sorely missed.
June 2, 2008 12:00 PM | Reply | Permalink
Ah, 1.6 to 1.
Truly a golden ratio.
(Approximately.)
June 2, 2008 11:34 AM | Reply | Permalink
Yes, money is exactly why Obama won the race.
It's has nothing to do with the fact that Obama had more support among the nation and ran a smarter campaign. Maybe that enabled him to run more ads you know.
Or maybe it was because Clinton was a horrible candidate and ran a horrible campaign. Keep thinking of excuses for your candidate TPM.
June 2, 2008 11:34 AM | Reply | Permalink
Does anyone know current percentages regarding tomorrow's primaries?
June 2, 2008 11:35 AM | Reply | Permalink
Montana results with 0% reporting:
Obama 0%
Clinton 0%
South Dakota results with 0% reporting:
Obama 0%
Clinton 0%
June 2, 2008 11:37 AM | Reply | Permalink
Now that was funny.
June 2, 2008 11:39 AM | Reply | Permalink
Snark alert!
June 2, 2008 11:40 AM | Reply | Permalink
heh
June 2, 2008 11:42 AM | Reply | Permalink
So, Eric, based on the results thus far, any projections?
June 2, 2008 11:43 AM | Reply | Permalink
Ok, Eric, you got me on that one ;)
June 2, 2008 11:43 AM | Reply | Permalink
Yet another sign Clinton should be the nominee, Obama can't get ANY support in the Big Sky states.
June 2, 2008 11:44 AM | Reply | Permalink
Zing!
You're cute when you're snarky. :)
June 2, 2008 11:54 AM | Reply | Permalink
Senator Obama had to take on the Ultra famous Bill Clinton and his Eva Peron. That was a daunting task, for someone very well known, let alone a first term Senator from Illinois with little name recognition, an African American, and with an uncommon name.
Look at how poorly the very well known Dodd, Biden, Richardson, and Edwards fared.
Of course he had to spend heavily to introduce himself to the entire country.
What people are missing about the whole story is:
The massive amount of ordinary people who donated to, and volunteered to help Senator Obama. That is the real story that is getting lost in all this spending comparisons reports.
Why did all those people do so. I think that it was not just that Senator Obama was a messenger for change, but also that many Democrats were very resistant, from the very start, to the idea of eight more years of the Clintons in the White House.
It is very clear that a very large share of progressive and moderate Democrats were never on board with the notion of nominating Senator Clinton. So just start there. It shows that she was already a divisive figure, long before Senator Obama caught fire. Many Democrats were hungry for an alternative to the Clintons. They discovered that Senator Obama best matched what they were looking for, and so they showered him with their donations in order to make sure that he was well armed to do battle with The Clintons, The Great and Famous Clintons, The All Powerful Clintons, The Vast Establishment Clintons.
If there were no great hunger among Democrats to end the Clinton era, then Senator Obama's message would have fallen on deaf ears. Senator Obama and the money that was donated to his campaign are absolute proof that for many Democrats, Hillary was never an acceptable choice. That is the real story behind the money he raised.
June 2, 2008 12:21 PM | Reply | Permalink
Ok, I need to know - do I have to wait until the general is officially declared to have started before I can send more money to Obama?
I am close to maxxed out for the primary, but I can turn around and do it again for the general, no?
How do I determine where it goes?
June 2, 2008 11:36 AM | Reply | Permalink
Yes you can.
June 2, 2008 11:44 AM | Reply | Permalink
Ditto.
June 2, 2008 11:46 AM | Reply | Permalink
Tena,
I made a couple of donations before previous ones posted and accidentally ended up giving a few hundred over my limit. They contacted me right away and asked if I wanted a refund, or to stipulate for the GE, so they were actually keeping up with it better than I was. And yes, I put it toward the general!
June 2, 2008 11:57 AM | Reply | Permalink
Thank you!
June 2, 2008 12:03 PM | Reply | Permalink
O awesome - thanks for that.
That helps me immensely.
June 2, 2008 12:04 PM | Reply | Permalink
Yes, yes and yes...Once maxed the remainder goes to GE. You can also designate for GE now.
June 2, 2008 3:13 PM | Reply | Permalink
You mean how he was able to compete fairly against someone who enjoyed a HUGE advantage in name recognition and the advantage of a former president campaigning full time on her behalf for the entire campaign?
Ads are all about information, and Hillary had a huge advantage. Obama didn't get an edge on her through outspending her, he just cut into her huge advantage.
This scapegoating media expenditures is straight out of Hillary's excuse book. Don't play that game. She had EVERY advantage from the very beginning.
June 2, 2008 11:39 AM | Reply | Permalink
Stephine Tubbs Jones, a Hillary supporters, just went off on MSNBC Contessa Brewer calling her questions "stupid." This is classic.
June 2, 2008 11:41 AM | Reply | Permalink
i think i got her name right. she is a congresswoman from CA
June 2, 2008 11:43 AM | Reply | Permalink
Tubbs-Jones is from Cleveland, Ohio, but this sounds like her.
June 2, 2008 11:50 AM | Reply | Permalink
That woman (Tubbs-Jones) is crazy as a sprayed roach!
June 2, 2008 11:46 AM | Reply | Permalink
Eric: May be you want to make a blog post for this news item.
http://politicalticker.blogs.cnn.com/2008/06/02/sources-most-uncommitted-senators-to-endorse-obama/
June 2, 2008 11:46 AM | Reply | Permalink
This one line from the link really annoyed me. I mean, don't they get her yet??!!
Obama supporters have been “pressing” for these superdelegates to endorse earlier in the week, but according to one source, “the senators don’t want to pound Hillary Clinton, and there is a sense she should be given a grace period.”
June 2, 2008 11:52 AM | Reply | Permalink
I agree. She has been given about a 3 month "grace period" and has proven she cannot win.
The only thing keeping her afloat are the uncommitted Superdelegates and yet these uncommitted Superdelegates won't announce to help end this thing.
Hopefully it's just a Senator thing and there will enough other Supers to announce today and tomorrow to push him past 2118.
June 2, 2008 11:55 AM | Reply | Permalink
I agree. The race is over. The Democrats have done everything possible not to offend Hillary by reminding her of her defeat. They even gave her some delegates on Saturday to make it seem closer, to help her save face. The contortions to protect Hillary from the inevitable have been generous and wise, but they need to stop. How much of a grace period does she really need if she's already dismissing staffers? Announce now and let the voters put Obama over the top tomorrow night!
June 2, 2008 12:00 PM | Reply | Permalink
Also, it doesn't matter at this point. But what does "radically" outspent mean? That's the headline on the front page.
June 2, 2008 11:53 AM | Reply | Permalink
It means he radically outraised her.
June 2, 2008 12:01 PM | Reply | Permalink
All these words, constantly thrown about. My favorite of course, "San Francisco values" just drives me nuts.
Radically outspent? I guess they need some reason to justify why Obama won. It has nothing at all to do with his objection to the war (maybe!!) vs. Hillary's vote for the war. We have not heard about that at all lately.
June 2, 2008 12:01 PM | Reply | Permalink
It means all that arugala eating and late sipping worked ;)
June 2, 2008 12:47 PM | Reply | Permalink
Duh.
Better financed, better run campaign, better candidate.
June 2, 2008 11:49 AM | Reply | Permalink
Aahh, this is the Eric we all knew. Welcome back, Eric.
June 2, 2008 11:49 AM | Reply | Permalink
I wonder what the total would be if you counted every minute Carville And Begala spent commentating on CNN? Especially in 2007 when there were no pro-Obama voices on the newschannels.
June 2, 2008 11:50 AM | Reply | Permalink
Very damn good point!
June 2, 2008 11:56 AM | Reply | Permalink
Yeah, I mean, shit, people were bitching about Fred Thompson's "Law and Order" reruns.
June 2, 2008 11:59 AM | Reply | Permalink
Forgive me if somebody already touched on this, but I think it's worth nothing that "Obama Dramatically Out-Raised Hillary During Campaign".
Those of us who gave to Obama's campaign didn't do so for him to stick our contributions into a passbook savings account to earn interest. We contributed so he'd spend it in an effort to win the nomination. He did exactly that, and it helped. That's great news!
June 2, 2008 12:02 PM | Reply | Permalink
LOL!
Well yeah!
June 2, 2008 12:05 PM | Reply | Permalink
"Study: Obama Dramatically Outspent Hillary On TV Ads During Campaign...
Hmm... now why would that be...? no no... let me think... oh yeah!
...to overcome the huge - mega - unbelievable N-A-M-E R-E-C-O-G-N-I-T-I-O-N of his opponent, who just happened to be the wife of a two-term fairly successful President.
Hence, "Obama Dramatically Outspent Hillary On TV Ads During Campaign" = whopper non-story... IMVHO.
Hey! when are you guys gonna start looking into the flawed Nov. 08 election voting systems and Rove's State apparatus already/still in place?
June 2, 2008 12:02 PM | Reply | Permalink
What I think is particularly interesting is this comment by the Clinton’s that “a anti-war group" (the MoveOn.org group) is investing in Obama?
As if the Clintons are really saying, “those nasty LIBERAL morons” in a sort of redux of Karl Rove, want to END the war? Imagine the gall of those MoveOn.org people!
Takes you back to where Bill Clinton insisted that “those 16 words were just a mistake” when talking about Niger and yellowcake that Bush used in his State of the Union speech. And of course that caused a series of post later on by Kevin Drum over at Washington Monthly to insisting that Dems running for Prez REALLY would NOT get out of the war in Iraq, as if somehow, Kevin had access to inside the loop, where the rest of us don’t need access too. This bohemian concept that as a matter of existence, we stupid Americans need to understand that being outright LIED to by highest office in the land is something Americans need to learn to accept as a matter of everyday life, a certain fact in issue that nobody can do anything about.
The war in Iraq has NOT now or every will take a backseat to the economy, health insurance or anything else. So Hillary lost the campaign the minute she thought Americans were used to being lied too and would therefore simply sit back and accept it.
June 2, 2008 12:05 PM | Reply | Permalink
Exactly. And we have very long memories......
June 2, 2008 12:10 PM | Reply | Permalink
This isn't the first time.
She went after MoveOn before this. Right after the boilermakers and gun-lovin' - next thing you heard, she was going off on Democratic activists.
And she stood there and said she'd run a progressive administration.
what a big fat lie that was.
June 2, 2008 12:08 PM | Reply | Permalink
I guess they prefer to be kissing Hillary's behind for a while longer...can they keep going along this way all the way to denver? damn..I can't stand fence sitters!
June 2, 2008 12:09 PM | Reply | Permalink
In addition to all the excellent points made by everyone else on this and other threads, here's this:
The Clintons, count them, 3, have been camped out permanently in the primary states nearly on a 24/7 basis. THREE well known, well recognized, still well liked by low info voters, people campaigning is not equal to a few minutes of advertisements?
Obama has a young family, requiring either or both of the parents' attention nearly constantly, so he does not have the same face time, he has to substitute with ads...
Their disingenuosity :-) on this "spending" by the Obama campaign is just plain crazy.
June 2, 2008 12:12 PM | Reply | Permalink
only one thing to say about this article
WELL DUH, like we didn't know that
June 2, 2008 12:12 PM | Reply | Permalink
My post was in regard to the undeclared senators wanting to give Hillary moretime before they declare.
June 2, 2008 12:13 PM | Reply | Permalink
Because A precedes B, A caused B. A classic fallacy.
Thanks Mr. junior cub reporter for your deep insight.
1. There is no evidence, whatsoever, except for the species logic pattern above, that outspending on TV ads caused him to win.
2. There is no evidence that routine political advertising actually moves voter preference. Sure there is the odd, stunning, usually negative ad, but none are referenced here that might have made a difference.
3. There is no evidence that advertising in fact was the primary means by which voters learned about, or formed a preference for Obama. How much free media coverage and exposure did he get and how did it compare to advertising exposure? Winning in and of itself was his most powerful message, and he didn't need an advertisement for that.
4. Many of these states were the Western caucus states where superior ground organization (as well as basic voter preferences) had a huge part in his winning.
5. Which brings us to an important point, did Obama actually spend more per state in this period than in others or did Hillary spend much less than in the others? The big criticism of Mrs. Clinton's campaign is that she ignored a whole slew of states during the middle of February instead looking ahead to the Texas and Ohio. Mrs. Clinton not showing up could both account for the unusually large ratio and her failure to win any of the contests.
6. If money wins elections how do you explain why many candidates in history had huge money advantages and blew it. Guliani and Romney are obvious examples in this election. Dean in 2004.
7. Success, and preference attracts money as much as the other way around. You merely assume what you claim to be true: that causality runs one way but not the other.
My alternative hypothesis is that the voters in those late February states preferred Obama to Clinton by very wide margins. Prove me wrong
June 2, 2008 12:17 PM | Reply | Permalink
Which just proves that MI & FL were legitimate primaries.
June 2, 2008 12:40 PM | Reply | Permalink
I just witnessed my coffeepot magically fill after simply pushing a button - I'm pretty sure this proves cold-fusion.
June 2, 2008 1:02 PM | Reply | Permalink
Funny you should say that, following a lecture on logical fallacies and specious reasoning!
June 2, 2008 1:12 PM | Reply | Permalink
Isn't it, though?
June 2, 2008 1:20 PM | Reply | Permalink
Of course campaigning and advertising are two different things. When you campaign in a state you get tons of free media coverage, word of mouth, etc... So I'm not sure you have a point.
Also the reason the FL and MI votes were invalid was because they broke the rules and were told ahead of time they would not count for the convention delegate count . If that deterred any voters from participating that's enough. They actually threw out 30,000 ballots in MI because of that.
it's really not that hard to understand. It really isn't.
June 2, 2008 1:23 PM | Reply | Permalink
Actually, according to DNC rules, advertising is a form of campaigning.
I agree that campaigning in person enables candidates to get local news coverage), but in every state in which the candidates campaigned in person, they also advertised.
June 2, 2008 2:32 PM | Reply | Permalink
Barack Obama has, on average, been raising more than a million dollars per day since February
so this is really about how much the Democrats were willing to spend to defeat Hillary
that isn't Barack's money
it's OUR money
so that is something to consider ...
June 2, 2008 12:20 PM | Reply | Permalink
It's almost reverse sexism. If HRC were a guy, would all these SD's be so sensitive about his feelings? (Personally, I don't think she has feelings unless they are about her.) But then, I think any one else would have stepped aside already, like so many did.
June 2, 2008 12:23 PM | Reply | Permalink
In a word, Yes.
SD's won't go out of their way to antagonize someone , and that someone's supporters, who came so close to the nomination.
Keep in mind the Democratic Party motto is When in doubt, do nothing.
June 2, 2008 12:48 PM | Reply | Permalink
Well, I think they're as worried about Bill going ballistic as they are about Hillary. So, I wouldn't look to sexism as the explanation.
June 2, 2008 12:54 PM | Reply | Permalink
Senator Obama had to take on the Ultra famous Bill Clinton and his Eva Peron. That was a daunting task, for someone very well known, let alone a first term Senator from Illinois with little name recognition, an African American, and with an uncommon name.
Look at how poorly the very well known Dodd, Biden, Richardson, and Edwards fared.
Of course he had to spend heavily to introduce himself to the entire country.
What people are missing about the whole story is:
The massive amount of ordinary people who donated to, and volunteered to help Senator Obama. That is the real story that is getting lost in all this spending comparisons reports.
Why did all those people do so. I think that it was not just that Senator Obama was a messenger for change, but also that many Democrats were very resistant, from the very start, to the idea of eight more years of the Clintons in the White House.
It is very clear that a very large share of progressive and moderate Democrats were never on board with the notion of nominating Senator Clinton. So just start there. It shows that she was already a divisive figure, long before Senator Obama caught fire. Many Democrats were hungry for an alternative to the Clintons. They discovered that Senator Obama best matched what they were looking for, and so they showered him with their donations in order to make sure that he was well armed to do battle with The Clintons, The Great and Famous Clintons, The All Powerful Clintons, The Vast Establishment Clintons.
If there were no great hunger among Democrats to end the Clinton era, then Senator Obama's message would have fallen on deaf ears. Senator Obama and the money that was donated to his campaign are absolute proof that for many Democrats, Hillary was never an acceptable choice. That is the real story behind the money he raised.
June 2, 2008 12:24 PM | Reply | Permalink
Very well articulated...
June 2, 2008 12:50 PM | Reply | Permalink
I second that. Well Put Liam.
June 2, 2008 3:20 PM | Reply | Permalink
It means he radically outraised her.
Posted by fairbrooks
Oh yeah, and that's another thing, that fact that the Clinton's thought that to compete with Republicans they HAD to accept corporate money and called it progressive Democrats in order to get funding. But the DLC seems to be a bit behind in it's fund raising efforts these days. Apparently the DLC is behind those MoveOn.org anti-war people.
So who'd a thunk it? Certainly not the DLC dependent Clintons.
June 2, 2008 12:26 PM | Reply | Permalink
Hate to be a contrarian, but I just made my LAST Obama campaign contribution....
....and I won't spend another dime on Obama until I hear officially that Clinton is no longer in contention for the VP slot. There's no way that I will put any of my money into backing Hillary Clinton in any way, shape, or form.
Once she's out, and for good, then the checks start rolling again.
June 2, 2008 12:33 PM | Reply | Permalink
Cutting off nose to spite face.
Take that face!
Oh, in the mean time consider donating to someone who needs the money right now. Find yourself a key house or Senate race and do you duty.
Your face is probably feeling a little down right now and could probably use the boost.
June 2, 2008 1:19 PM | Reply | Permalink
The bond between my nose and face is quite intact, and the grip I have on my wallet is not far behind by comparison. So nice of you to command my duty when you haven't a clue about my political affiliation. Yet, your powers of "persuasion" are wanting.
I'm independent: I've sworn no oath of alligence; I've taken on no financial obligations beyond those which I deem to be mine for my own reasons. If I choose to support Obama or any other candidate(s), it's because he meets my criteria, not because someone else arrogates to tell me what I ought to do.
If you want to convince me to change my policy, perhaps using reason instead of imperious dictates would prove more conducive.
June 2, 2008 1:45 PM | Reply | Permalink
I thought owls had beaks.
June 2, 2008 2:45 PM | Reply | Permalink
He bought the nomination.
Guess I should bring back the "OWNED" avatar.
June 2, 2008 12:34 PM | Reply | Permalink
Can you tell me who sold it?
Who gave him the money to buy it?
Why did Hillary have the same donate button as Obama on her website? Why did she try to buy it as well?
June 2, 2008 12:38 PM | Reply | Permalink
Hey, fucker--that was MY money. I bought the campaign, and don't you forget it.
June 2, 2008 12:45 PM | Reply | Permalink
Do you really think Obama just dug into his bank account and paid someone off? Is that what you think happened? He bought the nomination with the millions of dollars he had in the bank? I mean, Mitt Romney tried to do it, and the Clintons clearly tried to do it as well, but where did Obama get all this money that he supposedly used to buy the nomination? Not from his personal bank account--that's for sure.
June 2, 2008 12:48 PM | Reply | Permalink
Mine too! Mine too! I paid for .5 seconds of an ad in Akron, OH!
June 2, 2008 12:57 PM | Reply | Permalink
We suck. Trying to buy a nomination. We should be ashamed of ourselves. Clearly, Hillary's supporters decided to let Hillary pay for her own nomination. Kudos to them for their amazing integrity.
June 2, 2008 2:36 PM | Reply | Permalink
Actually, the jillion people that contributed to his campaign bought it, through believing that he would be the best president. Totally cheating, of course, all that inspiring record numbers of people to donate to his candidacy. And once again speaks to how Hilary is more electable--after all, she's not trying to steal the election by motivating a groundswell of small donors. She's doing in the old fashioned way--loaning herself millions and going into massive debt.
June 2, 2008 12:47 PM | Reply | Permalink
Owned by the American people, fella.
June 2, 2008 1:14 PM | Reply | Permalink
Sucker.
June 2, 2008 1:18 PM | Reply | Permalink
Personally, I think the essential takeaway from this is that Obama was able to so drastically outspend the Clinton campaign. The Clinton campaign has complained endlessly about being outspent throughout this campaign. Besides the obvious point that the argument/excuse would probably not play well in the general election, it's pretty clear that the Clinton campaign could have and should have done something about it. If you're being outspent, the solution is relatively simple: stop whining and raise more money. And if you can't raise more money, perhaps that's a signal that you should drop out of the race.
June 2, 2008 12:42 PM | Reply | Permalink
preach it, brer rabbit!
June 2, 2008 3:21 PM | Reply | Permalink
Hillary had nationwide name recognition from the outset. Obama needed the advertising for voters to get to know him and to help counter a lot of the misinformation being circulated, that he was a Muslim, etc.. He was very fortunate that he had the financial backing to get his message out.
June 2, 2008 1:00 PM | Reply | Permalink
"his message".
And what exactly is that?. Just keep saying "change"
Over and over and over.
June 2, 2008 1:17 PM | Reply | Permalink
Yeah, Whitey just keeps giving them their money.
dumb dumb whitey!!
Hahahahahahah
June 2, 2008 1:02 PM | Reply | Permalink
Hateful troll, go away!
June 2, 2008 1:16 PM | Reply | Permalink
RaeKKK, just doesn't know how stupid, dumb and moronic you sound- you're a class of your own sweetie.
June 2, 2008 3:18 PM | Reply | Permalink
A lot of good your donation to Hillary made...Should have saved it and used it for gas...Since Hillary promised she would introdue gas tax legslation. Still waiting for the phantom Bill.
June 2, 2008 3:24 PM | Reply | Permalink
Is the sky also blue, Eric? Just wondering.
June 2, 2008 1:02 PM | Reply | Permalink
I've always said that the only thing magical and charismatic about Obama is his money. In the United States you can sell anything/any lie/any loser as long as you do enough advertising.
It's just another case of Obama saying one thing and doing another. Because far from taking the influence of money out of politics like he says, he has done everything that he could to make sure that it matters more than ever. And anyone who thinks he is going to do anything about campaign finance reform, and sacrifice his ace in the hole, is dreaming.
June 2, 2008 1:04 PM | Reply | Permalink
Wise monkey.
His handlers are the masterminds here. Same old politics where money is the driving force behind everything.
June 2, 2008 1:17 PM | Reply | Permalink
rstephen!! Your lunch is ready!! Come upstairs before it gets cold!!
June 2, 2008 1:21 PM | Reply | Permalink
Tell it to President Romney, Monkeyboy.
June 2, 2008 4:44 PM | Reply | Permalink
Yowzer, 23% of the $127,132,000 spent over the course of the campaign went to Iowa and New Hampshire alone. And that's not even counting the candidates that dropped out, or the Republicans. No wonder Michigan wants so badly to get a piece of the early voting... that's a sizable chunk of the advertising dollars pie that's being taken before anyone else gets a bite.
June 2, 2008 1:07 PM | Reply | Permalink
Outspending her and still getting his ass handed to him in the late primaries. Wow.
June 2, 2008 1:13 PM | Reply | Permalink
Name recognition, huge war chest, husband former president, and she still got her ass handed to her. Wow.
June 2, 2008 1:18 PM | Reply | Permalink
The idea that Clinton got her ass handed to her is only slightly less absurd than the idea that Obama got/is getting his handed to him. Perhaps you don't know the typical usage of the term, but it tends to apply to very lopsided victories. Clinton lost, but attempting to say that the contest wasn't very close is flies in the face of reality.
June 2, 2008 1:35 PM | Reply | Permalink
Right now according to RealClearPolitics:
Popular Vote (w/MI)
Obama: 17,389,253 47.3%
Clinton: 17,692,976 48.1%
Clinton +303,723 +0.8%
Estimate w/IA, NV, ME, WA*
Obama: 17,723,337 47.4%
Clinton: 17,916,838 47.9%
Clinton +193,501 +0.5%
Clinton leads....at a fraction of the cost per vote.
Obama is trying to buy the nomination.
Go Hillary.
June 2, 2008 1:25 PM | Reply | Permalink
I don't think they are counting the 200,000 margin Obama had in the Texas caucus.
June 2, 2008 4:47 PM | Reply | Permalink
Jeebus, The Democratic Party is beginning to look like a complete bust. Obama is completely off the front page now - a bad place to be and Obama is creative enough to put himself back on front burners - he is too busy leaving his church.
Hillary people HATE Obama - Obama people won't criticize Hillary for appearing too sexist so they do NOTHING AT ALL (as if nothing at all is a plan - how Bush like of Obama is that?).
Ralph Nader is probably never going to have a better year than now.
AND McCain will win by default - so maybe Dems should just focus on winning the Senate and house by veto proof majorities. It's all the Dems have left. Lets concentrate on removing Elisabeth Dole and Mitch McConnell out of office since that is all the Dem Party seems to able to agree on.
We'll have four more years of a Repug Prez McCain vetoing EVERYTHING - and no reason to care because Dems could have a with a veto proof majority.
And Maybe if McCain makes his VP Huckabee - Huckabee WON'T veto everything should McCain suddenly drop dead of old age. It would still be a win, win for the ever stupid Democratic Party.
June 2, 2008 1:40 PM | Reply | Permalink
er that should be:
Obama ISN'T creative enough to put himself back on the front burners
June 2, 2008 1:41 PM | Reply | Permalink
It is all just another example of the Demand and Supply principle. If there had not been a pent up demand in the Democratic ranks for what Senator Obama offered to supply, then he would have failed. He met a huge unfilled demand. That is why so many people bought in and funded his campaign. The money did not come first. The candidate did, and the people said that is what I have being waiting on, and placed their orders.
If money alone could purchase a nomination, then why are we not looking at a general election of Mitt Romney versus Hillary Clinton. They spent huge chunks of their personal fortunes and failed.
It is all about the support of the people, and the funds that flow from that support. Money alone will not get it done. Ask Mitt, and Hillary.
June 2, 2008 1:46 PM | Reply | Permalink
We used to call that "buying an election".
June 2, 2008 2:00 PM | Reply | Permalink
Better that we buy it rather than they.
June 2, 2008 2:14 PM | Reply | Permalink
Mostly that referred to big campaign donors -- PACs, lobbyists, all aka special interests. They bought the election for the candidate and bought the candidate.
With so much money coming from so many small donors, that hardly applies to Obama's campaign.
Looks like the Internet really will be changing how politics works, but not how many of us thought -- democratizing the campaign-contribution process much more than the public-debate process. (The YouTube phenomenon, however, stands a good chance of transforming public debate down the road a bit.)
June 2, 2008 2:22 PM | Reply | Permalink
As TPMReaderHG so eloquently put it above: "Tell it to President Romney."
June 2, 2008 5:42 PM | Reply | Permalink
3.71?
Dude, try "almost 4-to-1" ... that actually makes it readable.
And it looks like that was a good tactic. Demonstration that HRC knows how to fight, and BHO knows how to win.
June 2, 2008 2:06 PM | Reply | Permalink
If she was a man the MSM would have branded her as some sort of delusional freakish cult figure-borderline dangerous
June 2, 2008 2:09 PM | Reply | Permalink
reply feature is fucked up.
June 2, 2008 2:11 PM | Reply | Permalink
Buried within that article is the fact that Obama and HRC were spending at about the same rate prior to Super Tuesday. After that, Obama increased spending a little bit, but Hillary (due to lack of funds) really cut back.
The story is not that Obama bought the candidacy, but that Hillary bungled it.
June 2, 2008 2:40 PM | Reply | Permalink
All the more impressive when considering where Obama started, how he raised his money, and, in the end, how wide his support proved to be.
June 2, 2008 3:34 PM | Reply | Permalink
Sounds about right when you consider the name recognition the Clinton's have.
If anyone has ever read the book Freakonomics there is an interesting analysis that discredits the theory that more advertising will provide better results in an election.
On the other hand it does go some way to introducing yourself to the voters, and if it's a 3AM ad, feeding them a narrative too.
I'm surprised the ratio isn't higher to be honest, but I see nothing unusual.
Plus there's the fact that Clinton hasn't been able to spend as much because of her crippling campaign debt in the later states. It's reasonable to presume she would have spent the same, if she could.
June 2, 2008 5:43 PM | Reply | Permalink