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New Obama General Election Ad Stresses The "Dignity" Of Work

The Obama campaign goes up with its second general election ad, a biographical spot that highlights his role moving people from welfare to work, his securing of tax cuts for workers, and his respect for the "dignity that comes from work"...

The ad will air in exactly the same 18 states that his last ad did, including deep red ones like Alaska, Indiana, and Georgia.

Full script after the jump.

I'm Barack Obama, and I approve this message.

Announcer: He worked his way through college and Harvard Law.

Turned down big money offers, and helped lift neighborhoods stung by job loss. Fought for workers' rights.

He passed a law to move people from welfare to work, slashed the rolls by eighty percent. Passed tax cuts for workers; health care for kids.

As president, he'll end tax breaks for companies that export jobs, reward those that create jobs in America.

And never forget the dignity that comes from work.



19 Comments

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Thanks for this Greg.

Now we look forward to your post reporting on his patriotism speech from MO today...

Yes, I certainly am looking forward to Greg's post on Obama's speech about patriotism.

Yes, please. Important event in the campaign. A thread would be appreciated. With a link to excerpt, transcript, video, if possible - please.

Yes, that would be so nice.

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Note that they specifically mentioned Harvard Law. Sort of counter-intuitive given how elitists are supposed to be ashamed of their credentials, no?

Sounds like Obama is willing to bet that people want a smart president this time around.

Great, Captain Courageous taking a stand on work.

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Yawn. Can folks either contribute something or stay off the thread?

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Solid ad, but we need more. What's with the slowdown? In the primary, he'd have three or four different ads at once. McCain has countless ads, and though here in PA they seem to be fairly even as far as frequency of appearance, the Obama folks need to stop playing "prevent".

i totally agree. i do think that BO is playing prevent defense. they are not as aggressive as they were in the primary thus far and JM is setting the tone and directing the narrative. BO needs to be more forceful on offense.

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Couple of points:

1. Other than intense partisans and people posting on this website are the vast majority of people paying attention right now? Nope.

2. Mcbush has to burn all his cash before the convention because he is taking public financing. What little cash he has he has to burn it now. Obama can save his cash for blitzes after the convention. He can be much more strategic in his spending and not piss people off by saturating the airwaves.

3. Obama ran one of the best campaigns in history in the primary. There is no reason to doubt what he is doing now campaign wise for the general election. I trust that his team knows what they are doing.

Thank you for your sensible post.

Someone help! That black man's choking the lunch lady!

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HAHAHAHAHAHAHAAHA

Scientific, that's one of the (many) reasons I'm getting so disgruntled with Obama. WTF is going on? Is he running low on cash? Sinking more into organization? Holding back for autumn? All we know is that McCain seems to be giving him a beating on the airwaves right now--and, what's worse, framing both Obama and the campaign dialogue.

I mean, where's the McCain property-tax story today? Completely lost. Where are the D's out there hammering McCain for breaking the law per the GOP FEC chairman's statement?

Instead, we're being treated to our candidate's backpedaling once again, throwing people on his side under the bus and being way too nice to people who are never going to return him the favor.

Actually, it would be great if TPM continued the property tax story if they weren't so easily distracted by navel-gazing about what Barack Obama, the savior of the Democratic Party and the global world, should do on every issue deemed to be of GREAT importance to TPM.

A lot of money is being invested into organization, and there is such a thing as ad saturation.

Yep. They aren't going there yet. They're putting their money into organization at the ground level - recruiting voters, door-to-door stuff. We won't see the ads until we get into August and September, I'm thinking. There will be momentum.

Greg:

What are your thoughts about the Obama media call on the New York Times story about Al Qaeda flourishing in Pakistan?

http://thepage.time.com/2008/06/30/obama-camp-reacts-to-reports-of-al-qaeda-growth-in-pakistan/

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Hey, comments are turned off in the Obama-throws-Moveon-under-the-bus story.

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