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Hillary's Internet Guru: Obama's Web Team Deserves Tremendous Credit

One of the more interesting subplots of Campaign 2008 has been the Hillary camp's efforts -- in some ways successful -- to repair relations with the Netroots, who were from the outset highly skeptical of Hillary's candidacy because of her support for the war and other reasons.

That task fell to her internet guru, Peter Daou, and for awhile there, the feeling among some bloggers was that -- counterintuitively -- her campaign was actually savvier at Internet outreach than the Obama team was. But the Obama campaign brought in huge sums of money online, and over time some of the main Netroots figures got behind him.

At any rate, Daou has just emailed out to his blogger list a kind of olive branch to the lib blogosphere, and a recognition that the Obama camp did end up doing yeoman's work on the Internets....

If anything is clear this cycle, it's the immense power of the Internet to mobilize voters and transform elections. I've been privileged to work with an amazingly creative and innovative web team here at the Clinton campaign. And I also believe that tremendous credit should go to the Obama team for their exceptional use of the medium.

One thing that remains to be seen, now that the Dem nominee is chosen, is what sort of impact the Netroots have on the general, and on media coverage of it. The Netroots have made great strides since 2004, and the 2008 election will be a test run to see if the power of the lib blogosphere to influence the mainstream campaign debate in a general election setting has increased since last time around.


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