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Did GOP Senator Fake An Ad Showing Him Cozy With Wife?

This is really funny. Did GOP Sen. Norm Coleman, who's in a really tough fight to hold on to his key Minnesota Senate seat, digitally fake an appearance of domesticity between himself and his wife for an ad?

That's what is being said about this new spot -- and the campaign is strongly denying the allegation:

Something does seem to be off here, in terms of the camera perspective on Laurie Coleman, who is known to spend most of her time in California and not Minnesota or D.C. It sure seems like she and Norm were taped from different camera angles. And she's much more brightly lit, with no lighting spillover onto the countertop.

Coleman is in a tough race with Al Franken in this blue state, so it would make sense to pitch him as a regular guy -- and potentially even more damaging if it turned out to be faked.

Coleman's campaign didn't respond to our inquiries, but they did give a statement to the St. Paul Pioneer-Press, promising that Norm and Laurie were in the same kitchen.

"These left-wing, liberal, Al Franken bloggers are as goofy a bunch as I've ever seen," the campaign's spokesperson said. "They've spent the entire morning concocting a conspiracy theory, wasting valuable bandwidth on the Internet."

Still looks kind of fishy to us.

Late Update: Hmm, this might actually be legit. The Coleman campaign has given a right-wing site a short piece of outtake footage from the shoot, which is in much higher quality and lacking the distorted look of the final product.


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There's got to be somebody at the production studio who'll spill the goods if this is fake.

They finally did, at mnblue:

http://www.vinnysgarage.com/outtakes.html

There's no if. She's very obviously standing in front of a green screen. That's the only explanation for the non-Euclidian geometry between her and the Normster.

Shameless -- and hilarious.

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It totally looks fishy. It looks like she's standing in front of a video of Norm in the kitchen.

In any event, it is a remarkably uncompelling ad, if you ask me, and the "Hey Norm, will you take out the trash?" is so fake it's almost painful to watch.

But then again, I think Norm Coleman has to be one of the dumbest Congress critters in the history of the republic, so I'm not exactly unbiased here.

he has to be dumb to be a Jew republican

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"a Jew Republican" sounds a tad pejorative. It's your right to sound anyway you choose, but in the event that you'd rather sound less crass, I'd suggest "a Jew who is a Republican" or, perhaps, "a Jewish Republican".

Just a suggestion.

As to the meaning of your statement. You are absolutely correct. Perhaps there is another non-PC term for Jews who are also Republicans. "Jewtard"? "Jewbicle"? I dunno, it generally so stupefying to think about it, I'm not sure which way to go.

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I'm over thinking it. "Republican Jew" seems less jarring than "Jew Republican"... I'm talking about the sound of the phrase not the idiocy of the person in question.

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I had the same reaction: even if the video is real, it seems based on a stupid premise. "Vote for Norm -- he takes out the trash when asked"? Whoop-de-doo.

And if it's not faked (as apparently it is not), what is the logic behind having so much highlight on the candidate's wife that it looks faked and leaving the candidate in the murkey shadows? Are they afraid to show the candidate himself? Or is it "Vote for Norm -- he has a pretty blonde wife"? (And if the latter was the strategic intent -- who's pimping out family members now, David Shuster?)

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And the music in the ad really sucks, too.

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It's faked, no question. Their sizes are not proprtionally correct. That's definitely not a deep-focus shot (her up front, him in back). She's digitally added and the most telling thing is the cut to the hand holding the coffee cup which was done in a set-up that almost certainly included a stand-in for one or the other. This is old Hollywood stuff, often used for movies with actors playing double roles. That's a classic cut meant to help make the viewer unconciously see the process shots as real.

Not that it really matters - but it is pretty funny for a candidate to make a commercial about being a family man and not even be filmed in the same frame or at the same time as the other family member.

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the most telling thing is the cut to the hand holding the coffee cup which was done in a set-up that almost certainly included a stand-in for one or the other.

I don't know anything about film making, but I was stumped as to why they focused on her hands holding the coffee cup....

Because they wanted to highlight the wedding ring.

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This seems faked, but so what? If a Democrat were criticized for this I'd say the same thing: ads aren't real--the swishing logos, the stock-footage sleeping kids--it's all an advertisement.

The thing here is that it's so obviously bad, but I don't think this means the candidate is any less real than if his ad were slicker. Maybe this is good, because it's bad that it's obvious it's all just made up!

Well where it gets important is when the guy lies to people and claims it wasn't faked, then he goes from being disingenuous to being an all-out liar.

The ad obviously used a green screen, I have researched this today and the video tech guys all say so. You say big deal, and in the actual advertised commercial I would agree. The question to ask, however, is what is the ad conveying? Norm is a family guy portraying his pretty wife and harmonious marriage. In fact, his wife lives in CA, so Norm would have to travel across several states to take out her trash. If he will lie and deceive about something so minor and unnecessary, what is he doing in the Senate? All goes to character and obviously Norm is without.

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Well the Repug Party is the Dada Party - swear to god.

Everything about them is surreal, just like this video. Man it must be weird being a Repug.

Why on earth would they try to deny what is so obviously -- I wouldn't say fake, because I don't think the producers thought they would fool anyone -- two people NOT in the same room?

I'm supporting Franken, but this is a fine ad, as these things go.

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...promising that Norm and Laurie were in the same kitchen.

Is the Coleman camp playing a semantics game here. Are they saying that Norm and Laurie were in the same kitchen -- just not at the same time perhaps?

Bingo. It's a matte shot without a doubt, but the pickup reflection shot was same space, though there's no accounting for the time side of the equation - could be days apart. One of either of the hands in the reflection shot could be a fill-in - especially the backing.

The whole response, though, speaks volumes - just admit it's a matte shot, since that's what everyone's getting at, and move on. Otherwise - opps, yes - we're all here discussing the state of their marriage.

I'm starting to think the GOP can't afford even some of the better-known industry whores for media and placement this cycle. What an absolutely amateur operation across the board.

He'll occasionally take out the garbage when the cameras are rolling! Coleman '08!

I think it's a good ad, actually.

Haha, totally faked.

I just don't see how this is worthy of of a report.

I think it's totally worthy of a report: First, it's quite funny. Second, the larger point of the ad -- the guy's sanctimonious effort to tout his conjugal piety -- may be a total sham. Analogous to Gary Hart's "follow me around."

They've spent the entire morning concocting a conspiracy theory, wasting valuable bandwidth on the Internet.

Damn Frankensteiners! Cloggin up da toobs an gooin up da googles. Don dey know nuttin bout da innernets???

Next thingy you be seein is Big Al wearin a satellight plate on his head. Oh, wait...

The next Franken ad just writes itself, doesn't it? :)

The thing is that try to show him as a family man because it is known in MN that he is anything but a family man. I wonder if his wife wants to be in the same room with him

The key- listen to the timbre of each of their voices. His is deep and resonates with the size of the kitchen. Hers is shallow and sounds like it's stright out of a tiny closet.

Who cares, you say? I think the only reason this is an issue is because a fake ad would show that this guy couldn't even get his wife to be in the same room as he is.

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this guy couldn't even get his wife to be in the same room as he is.

Hell, Norm can't even his wife in the same state with him.

She fears for her safety.

Norm Coleman "bringing people together" . . . through the wonders of green-screen technology.

To me the story is their denial that it is faked. Why friggin lie and it is somehow a wholesome family value ad?? Christ, Norm you are a complete joke and to then deny the truth is absurb!

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Okay, that is so amateurish as to be laughable. Of course it's shopped. HFS.

This is totally fake... watch him pour the coffee... there's a cut when he puts the coffee pot down and switches hands with the mug... there's another cut after his reflection moves across the countertop, but she's continuously talking and moving in the foreground in real time.

How could they even deny it? It's so obvious I don't think they even considered that it matter whether it was real or not. This is one of those goofs that could really hurt him though. Strange beasts grow legs.

Definitely a fake.

The Coleman's have a loveless marriage. She lives in LA, him in MN or DC.

It's well known that Coleman is a hound, hitting on younger women is a common story, here in MN and in DC as well. There are also rumors of Laurie showing up in ERs around the Twin Cities (different ones each time) with facial contusions. Why so sneaky about your face getting beat-up? I wonder......

Of course, Al and Frannie Franken have a great, loving, fun relationship with each other and their kids. I can't wait to see an Al ad with his arm firmly around Frannie.

Hilarious they tried to pull this off, of course, he was trying to show his marriage is as loving as the Franken. But just ended up displaying the opposite (they live seperate lives). Also it just shows how far he will sink to give us MN voters the old wink, wink, nod, nod.... and distort the truth.

Very relevant.

Of course, Al and Frannie Franken have a great, loving, fun relationship with each other and their kids. I can't wait to see an Al ad with his arm firmly around Frannie.

I think the fun thing for Franken to do would be an even cruder matte shot, with his head superimposed upon someone else, or popping in from the side of the screen. Then cut back to show a TV and the two sitting together, and Frannie saying 'okay Al, stop playing on the computer, we've got work to do'.

Good call.

Considering Franken's nose for the funny, I think he could pull of a great ad where he and his wife ARE in the same room.

I guess the stories about Norm being a poon hound would explain why his wife was not even willing to hop on a plane for a two hour shoot of this ad.

MN voters, donate to Al and bump up his local support!!!!!!!

https://secure.alfranken.com/page/contribute

Also, you can vote for AL here to get him some money from Russ Feingold's PAC....

http://www.progressivepatriotsfund.com/pickapatriot/vote-senate-challengers-1.html

Finally, can I say how disappointed I am in Sen. Amy Klobuchar??

I was irate yesterday for her teaming up with Coleman, of all people, on this horrible bill of all things? What is she thinking?!?! I did not vote for her, for her to support this....

http://www.senate.gov/legislative/LIS/roll_call_lists/roll_call_vote_cfm.cfm?congress=110&session=1&vote=00349

Write her today to express your disappointment, she backing a horrible bill and undermining Franken in the process (and yes she joined Coleman, not the other way around).

I thought you were a better Dem than this, Sen. Klobuchar!!!!! This voter is very, very MAD!!!!

The "take out the trash" sounds really familiar to me. Haven't we heard it somewhere before, in MN?

how freakin ridiculous!

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You know what this calls for? A Stephen Colbert Green Screen Challenge.

It was actually one of Norm's girlfriends who looks like his "wife."

Kinda like Cindy McCain and Vickie Isemann.

Not only is the ad obviously a fake, but his attempt to seem like a regular guy just comes across to me as fake, too.

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Raise your hand if you don't know it's trash day. I miss trash day once in a while because I think I can get in a shower before they show up in the morning... (I like to be spring fresh for the trash men, see) but I haven't needed to be asked or told to take out the trash since I was about seven...

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norm coleman doesn't deserve re-election. he's a right wing conservative who only becomes a "moderate" when its time to run for re-election again.

and yet, the democrats are going to blow their chance to unseat him by running Al Franken.

Franken can still win, but will be tight.

In the same room, yes, but at the same time?

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Someone should send the ad and a question to Errol Morris. He is the number one analyst of photo fakery around. www.errolmorris.com/commercials.html
Does somebody know sombody?

The correspondent reports on The Daily Show look more realistic than Laurie Coleman stuck in the corner for that ad.

Jeeze! Anyone with eyes and a knowledge of basic photoshop and video fakery can see that it's a clip of her in a studio placed on top of a clip of him in "their home."

They expect us to think that it's real? Republicans really do think we're idiots.

I'll leave the Euclidian geometry to others, but I can say that the lighting is off. There is no bounce at all onto the glassy counter surface from her or her light colored clothes, in a kitchen that should have a lot of light bounce (shiny countertops, white cabinets) She's in very high key lighting from the left with secondary spot lighting lower and just to the right. You can see just how much reflection Norm gets onto surfaces from his lighting in the background.

But they can easily prove this is real by releasing *outtakes* and *b-roll*. This could be such an east slam dunk "you intertube trolls don't have a life" gimme for the Coleman folks if they're telling the truth, so, gimme.

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Norm got a free ride from the press. St. Paul is a small town and anybody who hangs around the St. Paul Grill knows about Norm's habits. Everyone knows that his family situation is, shall we say, very interesting, but nobody bothered to ask about it, least of all the religious people in the Republican Party. They made their peace with hypocrisy long ago.

-- Garrison Keillor, "Empty victory for a hollow man," Salon, Nov 7, 2002
http://dir.salon.com/story/politics/feature/2002/11/07/minnesota/

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You know this spot might be a fake, and it might not, but if you don't know what you're talking about, don't speculate.

Think the lighting is a little unnatural? Ever hear of digital color correction? Shit, I could make her skin purple with scales, but that doesn't mean she wasn't in the room. The same thing applies to focus (which I manipulate digitally on probably 75% of the products I make.) If you look at how bad the lighting on the rest of the kitchen is, I'm sure they had to fix a lot of shit in post.

The vocal timbre is a tell? In today's newfangled modern production world they have these things called microphones. Some of them can even be placed right up next to the subject nowadays, though if you WANT a guy to sound a little further from the camera, you could pull that off too.

Perspective? Most of you have obviously never shot low-budget video in a tight room. I've brought back footage framed so poorly the distortion would make Escher nauseous.

Those of you who think the coffee cup cutaway means she's in California, I don't know where to start.

Of course, most of that nuance is probably lost when you take out 90% of the spot's data by crushing it for the 'net, even if you do listen and watch through professional gear like I have here.

Don't get me wrong, the spot sucks. It looks fake. But the armchair analysis sucks worse. I've seen better composites, and I've seen (and shot) straight video that looks less believable.

If this were real, the perspective would be such that she is standing on top of a counter that is plunging dramatically through the floor. It isn't a little off, it's impossibly off.

You know this spot might be a fake, and it might not, but if you don't know what you're talking about, don't speculate.

I do know what I'm talking about. Can't speak for others here, I'll let them do that.

Think the lighting is a little unnatural? Ever hear of digital color correction? Shit, I could make her skin purple with scales, but that doesn't mean she wasn't in the room. The same thing applies to focus (which I manipulate digitally on probably 75% of the products I make.) If you look at how bad the lighting on the rest of the kitchen is, I'm sure they had to fix a lot of shit in post.

OK, riddle me this, Mr. Hotshot postproduction guru: Why would anyone trying to demonstrate "domestic bliss" do such a bad lighting job in a real-world setting that it looked like a bad composite? The fill coming in from her left (camera right) would have to spill into the cabinetry screen left - where is it?

Answer: It's a background plate.

The vocal timbre is a tell? In today's newfangled modern production world they have these things called microphones. Some of them can even be placed right up next to the subject nowadays, though if you WANT a guy to sound a little further from the camera, you could pull that off too.

There's a difference between dry studio ambience and a "wet" room, too, which you don't seem to realize a good audio editor could have masked with some room tone.

Perspective? Most of you have obviously never shot low-budget video in a tight room. I've brought back footage framed so poorly the distortion would make Escher nauseous.

Oddly enough, you seem almost proud of it. I doubt the "pro" who did this would be in much of a hurry to step up and take credit for it - presuming he wants more work, that is.

I've seen stuff done in very tight confines with "wide eye" lenses (best, of course, for flatness of field, are primes) and it can look very good. This is an obvious composite. Not just perspective and lighting, but the "geometry" mismatch others here have described are giveaways. That, or the counter she's "standing in front of" is the size of a Mississippi River barge - it's a little wide for a Crocus Hill kitchen, if you ask me.

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Never said I was a guru. Never said the spot wasn't fake.

Just trying to throw a grain of salt in there.

Sorry I disturbed you.

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As linked by someone in a reply to an earlier comment in the thread, the production company has released a b-roll. Unless they went to more effort to fake a b-roll than they did the original spot, it's real.

I agree with everyone that it looks very fake. It looks very similar to matte shots in ads with a talking head at the lower right corner of the screen.

But I sort of relish seeing people speaking so authoritatively (like pretty much everyone in this thread) be made to look foolish by being proven wrong. It should act as a lesson. I won't deny that I'm prone to be an Internet expert and talk out of my ass every now and then like most everyone else. But we all should learn a bit of humility. Not just for virtue's sake, but for the sake of productive discussion.

Didn't Coleman's wife use to be a pole dancer?
Ironic that she would create an invention called
Blo and Go...

It's oviously faked and green-screened. Even their voices echo differently in the room.

This is a non-issue, except for the part where they lie about it. Talk about stupid!

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Look at Norm, he's ignoring her as she's talking. If they were there at the same time, wouldn't he have at least glimpsed at her as she spoke?

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Maybe it was a "Blo and Go".

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Holy Crap. Franken should go to town on this. Not the actual video, for it is just hackery that is neither outrageous nor illegal. But, for the Coleman campaigns response:

"These left-wing, liberal, Al Franken bloggers are as goofy a bunch as I've ever seen," the campaign's spokesperson said. "They've spent the entire morning concocting a conspiracy theory, wasting valuable bandwidth on the Internet."

Two things jump out:

1) This ain't no "conspiracy theory". That lady (maybe it's his wife, I don't know. I don't care enough about Coleman to know what his wife looks like) is not being filmed at the same time and place as Coleman. For his campaign to continue to claim so, after getting their hand stuck in the cookie jar, is just openly dishonest.

2) "Wasting valuable bandwidth" is a phrase that shows that they don't know jack about the internet. Bandwidth is not actually "valuable" until it becomes so huge that it interferes with other traffic. Text rumors are laughably insignificant when it comes to bandwidth. This video, itself, is the waste, though again, not a significant one. The fault for the existence of the video itself is Coleman's alone.

So fake...

Look at the 11 second mark when Norm's creepy huge hand looks inches away from hers, and then magically two seconds later he's back at the other end of the counter.

I mean besides the perspective and lighting which are way off, that's the clincher to me.

and look how the coffee cup magically appears back in his left hand at 12 seconds when it's his left hand that is shown empty at 11.

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The "magic" of shitty continuity.

It's called an edit.

Actually, that is his reflection off the granite counter (upside down). However, the video of the wife clearly appears to be of a higher quality than the rest of the video (including the final segment where he is outside).

In particular, watch the first closeup of him as he is moving from the right to the left. Pay close attention to the background as it shifts behind him. What should be straight lines are very wobbly.

The only bandwidth being wasted is Minnesota's for having this working class nimrod as their Senator.

There isn't anything working class about Coleman... career politician through and through.

He puts on a leather jacket to take out the garbage!

This is great stuff! She looks like a dwarf (or maybe animatronic lawn ornament) perched on the end of the island.

This footage has to be old and obviously fake.


To me the background appears to show green leaves blowing on a tree. Once Coleman gets outside the trees are bare except for the evergreens and there is snow on the ground.

Not a good image of Minnesota in the middle of June.

"These left-wing, liberal, Al Franken bloggers are as goofy a bunch as I've ever seen," the campaign's spokesperson said. "They've spent the entire morning concocting a conspiracy theory, wasting valuable bandwidth on the Internet."

Think of the tubes, people! Stop wasting precious internets trying to determine the "facts."

Fake. Like Slimy Norman Quimby himself.

As noted above, rumors are circulating here about Laurie showing up in various ERs with unexplained facial contusions. That she's elsewhere is probably for her own safety.

There had to be a production company who shot this. Surely they would care enough to disprove the compositing claims on behalf of their well-paying client.

Norman being a "hound" is a well-known fact, that sadly, has not yet been caught on camera - anyone, please...

The presence of Laurie Coleman in the kitchen seems as fake as the relationship has for years been rumored to be.

Coleman has shown himself to be an opportunist over the years. To his credit, he was an able Democratic mayor of St. Paul, then something happened. Switching to the GOP was a reasonable choice, I guess, but he lost his integrity along the way. He has pandered and assumed the attack dog role for the administration. Now his ads portray him as the moderate who's always searching for ways to work across the aisle. Former GOP Senator Dave Durenberger had the integrity that Coleman sadly lacks.

If this ad isn't a composite, then they went out of their way to make it look like one.

I suspect at the moment his wife is being quickly ushered to minnesota to shoot some outtakes post-facto to prove that the ad is real. :-)

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I'm no expert, but the other thing I notice is that when they finally have an interaction - when she asks him to take out the trash and he responds, they never make eye-contact. She kinda turns to the right, and aims her voice to the kitchen counter. Nothing conclusive, but it reminds me a lot of those Blue's Clues videos I had to watch with my kid when he was a toddler.

If it turns out to be true that the video is faked, the big problem now is that they would've lied about it.

I want it to be faked, but the more I watch it (which has been a ridiculous number of times) the more I'm inclined to believe it's real, just poorly done. In her close-ups, look how the lights behind her head seem to shine through her hair and reflect off it. Though I'm not sure what those lights are since I don't see them in the wide shot.

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The ad is real, the people in it are phonies though.

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Raise your hand if you don't know it's trash day. I miss trash day once in a while because I think I can get in a shower before they show up in the morning... (I like to be spring fresh for the trash men, see) but I haven't needed to be asked or told to take out the trash since I was about seven...

Not funny, pal. Not funny at all. I'll have you know my wife (as I found out about a year after we got married, 19 years ago next month) shot her former husband for being late to the curb with the can. Well, actually she fired when he said (you'll say almost anything when you're looking down the barrel of a .25 pearl-handled automatic) the garbagemen were going to turn around and get the late can! Which they never do, of course, and when she heard that, the Judge dismissed the case!

I could tell there was something fishy about this ad when she stretched her arm across the room like Elastigirl to pick up a cup at the other end of the counter. Come on people, open your eyes!

Fake. No two ways about it. She is not in the same room and its OBVIOUS...

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Hey guys this video IS LEGIT. Sorry but we're waisting time and looking just like what Colemans campaign claims we are.
Try following the link that Thom Jeff posted, here it is again
http://www.vinnysgarage.com/outtakes.html
and look at the position of Colemans head relative to the top of the stove in the two stills. Now compare it to the video. HIs head never gets to either of those two points. This shows it wasn't green screened onto an existing video. By continueing this line of criticisim, you just give the repubelicans fodder to use against you. Just by the fact that Franken is a comic, he already has a built in seriousness issue. HE doesn't need this type of conspiracy crap from us to have to deal with. Lets move on to substance.

Why would the position of Norm's head matter? The theory is that Laurie was composited into a scene of Norm doing his thing. The most damning thing is that the outtakes still don't ever put them on the same plane of existence.

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It's real.

http://www.vinnysgarage.com/outtakes.html

It just has really bad production values.

Why are we accusing Norm Coleman of petty things like technical jiggery-pokery in a commercial?

Why not accuse him of aggressively targeting and falsely charging and slandering a prominent British politician, basically lying and factually distorting the reality of the situation.

Hey Norm... when are you going to extradite and have charges filed against George Galloway?! I mean, you wouldn't just make up that kind of crap against people, would you?!

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Why are we accusing Norm Coleman of petty things...

Well, it does feed into the larger issue of a "family values repub" having a sham marriage. Should the neofascists not dragged us here? Sure, but here we are.

And FWIW, Mr. Rath clearly admits it by saying "where" and not "when" in his non-denial-denial.

Besides, in the "proof outtakes" someone added a second glass of OJ (only in the first, static, frame) to imply 2 people there. It's gone in all other shots. Very clumsy.

It's always the cover-up.

---

Or:

"I'm Norm Coleman, and I approved this trash."
"I'm Norm Coleman, and people think I should jump right in where I belong."
"I'm Norm Coleman, and this is the last trash I throw out, on or off screen."
"I'm Norm Coleman, and you won't see Al Franken throwin' around trash like this."
"I'm Norm Coleman, and if I had a backbone, I'd toss my absentee wife in here, too."

Pick one.

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