« Hillary Supporter Lanny Davis: Howard Dean Should Resign If He Nixed North Carolina Debate | Home | Report: Obama Has Already Bought Up Much More TV Time In Indiana And North Carolina »

Hillary Campaign: Obama Has Spent Over $11 Million On Ads In Pennsylvania

The Hillary campaign, relying on figures supplied by its media buyer, sends out these startling facts about Obama's ad spending in Pennsylvania:

In PA, Sen. Obama spent a total of $11,246,573 on media, which is the most he has spent in any state to date...

The average viewer in PA would have been exposed to more than 100 viewings of an Obama spot.

Sen. Obama's spots ran almost 10,000 times on TV [estimated 9550]

If the Obama campaign contests these figures, I'll let you know.

Meanwhile, the question is this: Did the Hillary campaign send these stats out to minimize the damage of what they're expecting to be a smaller-than-projected win? Or did they send them out to maximize the impact of what they project will be a sizable victory?

We'll find out soon enough.


48 Comments

| Leave a comment

From the sounds of the pundits, it looks the latter. At a minimum, I think the best we can hope for is high single digits.

If only gotalife had donated the maximum $2300!

Coulda, woulda, shoulda.

user-pic

Actually, that's the bottom line.

Clinton may whine that Obama outspending her is why he pulled so close in PA, but he could only do that because Obama's fundraising is so superior. It's an advantage that is part and parcel of campaigning, and it will serve him in good stead in the general.

Nice to remember that that $11million came from Americans desperate for some Hope and some Change in DC. I for one am happy to be part of that $11mil.

user-pic

Obama must be near to running that many in NC. I live in SC, but am in the Asheville, NC viewing area. Thank God for TIVO because there is an Obama ad on every three seconds.

user-pic

Hmmm. Very good question, Greg - could go either way. I (of course) would prefer the first option! ;)

I'm not sure why they would release this. Doesn't this show a weakness in her campaign, an inability to raise money, and highlights Obama's fundraising strengths? I'm not sure that this is not going to backfire on them somehow...unless, of course, she wins by double digits and can spin it as "look at how much he spent and we still cleaned his clock". If she's using these figures to downplay her smaller-than-projected win, it's going to look like whining.

Drudge ... not that he to be completely believed had "exclusive internals" that showed eleven points... my hope is for something closer. I'd love to see an upset.

CNN's exits still extrapolate to 52-48. Interestingly, Obama got creamed among Catholics, 70-30.

If she won't quit and is determined to drag Obama down with her - I am all for squeezing her out. She already owes $10M pretty soon people are going to go after HER kneecaps so they can get their money. Karma's a bitch...

user-pic

Gee, whining? That's so unlike her campaign!

I'm still very curious if there's ever been any sort of academic study into a "saturation point" for advertising, a point where additional advertising no longer yields positive returns. You have to eventually hit a wall where there's no one left willing to be persuaded and/or people actually view the product/candidate/whatever in a negative light because of excessive advertising. The conventional wisdom has always been "the more advertising, the better" but I just don't feel that's the entire story.

user-pic

Alright - too close to call as of 8:01 p.m. Might be a long night...although I think that the cities will come in early and the rural areas come in later, so it might look good for Obama early and then his numbers will whittle down over the night.

Maybe somebody should spend $11 million dollars to obliterate that Move On pinko Howard Dean! AM I RITE????

Excuses excuses from the HRC campaign.

Seriously though, my Tivo is going to be working overtime this year to avoid watching 10,000 ads on any candidate or issue. I'd jump out the window before November.

He spent three times more than Clinton, went negative and still lost.

What a waste of your money.

user-pic

OK, goatlife, I get it. You have been so busy here that you haven't been paying attention:

1. Obama spent more money because he has been getting more contributions; Hillary is broke because people realize that her fucked up campaign is an indication of how she would "govern," and so they aren't giving Hillary any more $$$$$,

2. Negative? You say OBAMA went negative? OK, You are a troll. I won't continue.

I just have one piece of advice:

GET A LIFE

What happened to the twenty point win you predicted?

He's got plenty more money. But thanks for your concern. How is Hillary's pocket book?

gotaLIE

never mentions that Obama was up to 30points!!
behind in some polls and now the lier in chief is on the ropes!

who will give her cash after tonight?

this is over may6th after Obama takes Indiana with 10,000 tv ads!

hahaha

Well gee, genius, if his only objective was to win in Pennsylvania (and if he had to win there) you might have a point.

But, as Howard Fineman just noted on MSNBC, part of Obama's strategy was to force her to burn through her availible cash trying to hang on to Pennsylvania so she wouldn't have the cash to compete in the next two states, North Carolina (where she will be creamed) and Indiana (where its looking even).

Long term strategic thinking. In a presidential candidate. Wow. What a concept. He might just be on to something.

Nawww, better go with the one who burned through her cash before February for no good return, had absolutely no contingency plan to fall back on if Plan A didn't work, had no advance organization or staffing in the next ten states, and has had no plan other than to hang on day to day and flail away hoping something breaks loose ever since. Who wants a candidate, or a president, who wastes valable time thinking strategically when he could be engaging in low-return street brawls?

user-pic

The presumptive nominee must continue to campaign against the largest political machine in the party. Not bad for a junior Senator from a Midwest state.

I'm curious, since Clinton can't seem to raise money at the rate Obama does, what makes you think she's a viable candidate in the GE? If a junior Senator can crush her in the fundraising department and win more pledged delegates base on the primary system she and Bill were instrumental in setting up why should we believe she will do any better in the GE?

user-pic

Look at the MILLIONS Romney spent and still lost. It's not the money that is allowing him to win and be ahead in EVERYTHING right now. It's his message.

The ads helped to narrow Hillary's 26pt lead down.

user-pic

Shorter Hillary: "We're outraised, outspent, and running out of cash... and that's precisely why Hillary should get the nomination. Honest! Stop laughing!"

Obama spends $11 millon on ads and still has $42 million cash on hand while Clinton is in the red.

If the net effect of PA is bankrupting Hillary, then I call that a victory.

O come on, Hillary the bullet dodger, why can SHE close it? Where is the unbeatable Hillary Clinton?

"why CAN'T she close it?" I meant.

Yeah, and you had every advantage in this state, as well as a former president campaigning for you full time, so I don't really care, quit whining:

http://www.thepersonalispolitical.com/2008/04/what-it-all-means-pennsylvania-edition.html

She wishes she could have spent that kind of money.

user-pic

For pete's sake. You go up against the inevitable establishment candidate who refuses to drop out despite the fact she can't win, you raise more money, and you spend more money to try to convince Clinton to drop out.

Is this the losing strategy? What the hell should Obama do? Agree to spend as little as Clinton? This is just Clinton spin, being 'reported'. If Clinton had outspent Obama, this would not be such an issue.

If he pulls within 10 points, I say money well spent.

I never expected Clinton to lose in PA and she won't. However, I think she is now enjoying he victory about as much as Napoleon savored his victor over Russia when he entered Moscow in 1812. She is totally broke. Her husband again showed that he is totally oblivious to the disastrous damage caused by his "white privilege" run amok (the next primary is North Carolina!)Her reputation as a stand up Democrat is no longer viable. And, this is what takes the biscuit, Clinton, didn't get anywhere near the 65-35 break down needed to make a significant dent in Obama's delegate lead. All in all, a great night for Obama. The $$$$ was well spent. Clinton should have carried PA by at least 20% in her sleep.
She worked like a dog and exhausted her fortune to tread water when she should have been walking on it.

user-pic
She worked like a dog and exhausted her fortune to tread water when she should have been walking on it.

word up.


If she keeps going til the end, it's going to get worse. I just read an article about her campaign and it's just all set up to explode any day now. No money, no clear leader - Bill has moved himself and his people in lock stock and barrel - no one knows who is in charge and there is a low level war going on that will erupt in to a major blow up before this is over, I predict.

I don't buy the 100 Obama ads thing - I guess in the east end of Pittsburgh where I'm at, it's pretty solid Obama country, but even discounting targeted comcast spotlight ad buys, I would guess I've seen maybe 10 Obama ads tops and I watch a fair amount of tv.

Hillary is jealous. If she hadn't of spent all that money on sandwich platters and Mark Penn's salary, she'd be spending more than Obama on ads. What a hypocrite!

user-pic

I think you meant to say...

"The FABULOUS Hillary campaign, WISELY relying on ROCK SOLID figures GENEROUSLY supplied by its TALENTED media buyer, QUITE CORRECTLY sends out these EXTREMELY startling facts about Obama's DISTURBING ad spending in Pennsylvania"

No hard feelins. Just had to do it.

user-pic

Glad my money went to good use. It's really sick that the Clinton campaign would try to make it sound like this is a bad thing, especially considering not one of his advertisements was negative. She can't say the same.

user-pic

O - and did I mention that every single top person in Hillary's campaign loathes every other single top person in Hillary's campaign?


What a nice, well run organization it sounds like.

One of the CNN commentators just said Bill Ayers was "serious business". Lawl.

user-pic
One of the CNN commentators just said Bill Ayers was "serious business". Lawl.

Like any of those clowns would know "serious business" if it bit them on the ass.

Don't worry. BillyGlad,Louisville0000,GoatLife and the other folks are gonna swoop in to save her!

I hear Marginal Player is tap dancing for change in Times Square right now. When the rest link up with him and they do their street minstrel show hello moola!!!!!!!!!!

Damn, if only those small contributors would stop unfairly disadvantaging Clinton by not giving her money.

This has been one of the campaign's dumbest strategies, appealing for pity for not being able to run an efficient ship.

user-pic

We Cleveland natives recognize this as the "Art Modell Strategy". A bad businessman asks us to feel sorry - and worse, blames others - for his own poor situation.

With 6% reporting, CNN has it at 52%-48%, which certainly looks better than a 10-11% difference... which, frankly, I thought would be fairly good news in itself.

Both Fox and NBC have apparently called it, but given that this is really Hillary's last big chance, it's hard not to see this as good news so far.

$11 million? The Clintons could've spent that if they wanted to, no problem. It's a very small fraction of their total wealth.

I mean, would it hurt them to be worth only about $95M or something? What are they holding back for? Why are they asking others to pay for her campaign if they're not willing to?

Don't they believe they can win anymore?!

This is a great comeback for Obama, who was trailing by as many as 26 points!

This was Clinton's last shot to pull off a big, meaningful victory, and she's only ekeing out a relatively tiny win... very close to what Obama's campaign were predicting months ago, despite the entire kitchen sink being thrown at him!

http://www.ilikesalt.com/files/obamacampaignexcel.xls

This night will end with Hillary Clinton needing about twice as many delegates to win as Barack Obama does... and it's not going to get prettier for her in Guam, North Carolina, and Indiana. It would be very surprising to imagine the superdels not putting him over the top shortly after North Carolina and Indiana.

If she can't win Indiana by 15%, it's hard to imagine this race lasting until the convention... and if Obama wins, it's all over.

Also nice to know that Americans donated $11,000,000 to media conglomerates that will continue to pour vapid breaking news stories, reality shows featuring half naked people lost at sea and countless hours of PAID PROGRAMMING into the homes of Americans for countless days in the future. Most people that donate cash to politicians believe they are furthering their cause, when in reality they are enriching the coffers of Big Media. Way to go, keep poring that cash down the rabbit hole. By the way I am happy to say that I did not see not one single BO advertisement here in western PA, but I am sure there is someone out there that saw both their 100 and mine. For them I hope there is some kind of detox available, paid for by Mr. Obama.

I just took a look at the calculations, and the areas that haven't reported yet, and I can confidently say that Hillary Clinton will *NOT* break the 10% barrier in Pennsylvania.

She should be coming in at about a 9.5 point edge or lower, as most of the late reporting areas are from Obama territory, including 16% of Lancaster county, 3% of Philadelphia, 3% of Delaware county, and 63% of Chester county still to report, all trending Obama. 37% of Montgomery is also still to report, but it is very evenly split, and should drop Clinton's percentage accordingly.

There are a similar number of counties still to report entirely that are for Clinton, but they are very small, and shouldn't effect the statistics significantly.

So no... not 10%. Currently 9.8% and dropping at a healthy clip, with 95% reporting!

Obamaites eat my dust.
signed,
Senator Hillary Clinton

user-pic

Hillary likes to talk up Obama's superior fund-raising but leaves out the fact that, in Pennsylvania, she had the entire party machinery behind her -- including the governor and two major city mayors.

Not too honest, our Hillary isn't.

Leave a comment

Advertise Liberally
Share
Close Social Web Email

"To" Email Address

Your Name

Your Email Address