« Obama: I Wouldn't Have Stayed With Church If Wright Hadn't Retired | Home | Bill Clinton: Hillary Will Win The Popular Vote In Primary States »
New McCain Ad: "The American President Americans Have Been Waiting For"
John McCain is out with the first general-election ad for the season, putting this introductory spot up with an ad buy in New Mexico:
The announcer ends the ad with this new, ultra-patriotic slogan: "John McCain: The American president Americans have been waiting for."
Could the slogan be meant as a contrast against Barack Obama, with his foreign name and background?
Advertisement















I wasn't impressed with this ad. Is his war record all he has to run on?
March 28, 2008 9:16 AM | Reply | Permalink
Yeah, I didn't think it was that great of an introductory ad either, but it had some shades of Reagan in there that will probably hit the right notes for some. The grainy POW footage was just sort of weird, but I suppose if you haven't heard about that it might be impressive.
He's very Bob Dole/John Kerry, running on his past service to our country as a veteran without as much focus on the future of our country.
March 28, 2008 12:46 PM | Reply | Permalink
No. He's running on something called character. Something both of our candidates are a little short of. We're going to have to compensate.
March 28, 2008 4:47 PM | Reply | Permalink
It's a well done spot in my opinion. I still dislike thim though.
March 28, 2008 9:19 AM | Reply | Permalink
Ubama supporter here. With all the drama in the dem party, that was kinda...refreshing....
Still....I'm voting blue this year.
March 28, 2008 9:19 AM | Reply | Permalink
U-uniting...Obama....
March 28, 2008 9:20 AM | Reply | Permalink
It sounded like a bad movie trailer to me. I kept waiting for them to tell me that John McCain is coming to a theater near me.
March 28, 2008 9:30 AM | Reply | Permalink
Are we allowed any other kind of President but an AMERICAN one?
March 28, 2008 9:35 AM | Reply | Permalink
How's he paying for this, out of curiosity? Does this mean he won't be "pursuing" public financing, or does that only kick in after the conventions?
March 28, 2008 9:38 AM | Reply | Permalink
Good question. Kinda curious about that myself, the whole "public financing" fiasco seems to have gotten buried.
Time for TPM to do some digging!
March 28, 2008 9:50 AM | Reply | Permalink
Did he say: "Ready on Day One"?
Umm, somebody is being saying that before...
I am calling it! Plagiarism!!!
March 28, 2008 9:43 AM | Reply | Permalink
John McCain- the Moron president Morons have been waiting for. (After all, Moron-Americans are a large voting bloc.)
March 28, 2008 9:49 AM | Reply | Permalink
Arguably the largest.
March 28, 2008 11:56 AM | Reply | Permalink
Hmmm, he has "walked the walk".
No doubt, McCain is an American Hero.
But he's old. And a war monger. I just don't think the majority of Americans want to stay in Iraq, and possibly invade Iran.
Also, very few references to the Economy, Issue #1.
But, a good solid ad for the base.
Although, to me, the music sounded almost scary. I guess "deep voice" narrator typically signals an attack ad, so that was my first reaction. Anyone else feel this way, or just me?
March 28, 2008 9:55 AM | Reply | Permalink
The American president Americans have been waiting for (not necessarily including Anguilla, Antigua-Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virging Islands, Canada, Cayman Islands, Clipperton Island, Costa Rica, Cuba, Dominica, Dominican Republic, El Salvador, Greenland, Grenada, Guadeloupe, Guatemala, Haiti, Honduras, Jamaca, Martinique, Mexico, Montserrat, Netherlands Antilles, Nicaragua, Panama, Saint Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Trinidad and Tobago, Turks and Caicos Islands, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland Islands, French Guiana, Guyana, Paraguay, Peru, South Georgia and South Sandwich Islands, Suriname, Uruguay, or Venezuela)
March 28, 2008 10:00 AM | Reply | Permalink
The ad foreshadows two attacks against Obama, patriotism/nativism and the idea that he hasn't paid his dues (different from inexperience--the idea is that Obama hasn't earned the Presidency/suffered enough to earn it).
March 28, 2008 10:02 AM | Reply | Permalink
Gramps McCain needs to be gently handled, but eased away from having the keys to the car.
March 28, 2008 10:11 AM | Reply | Permalink
Right. It also seems to be intended to be a contrast to Obama's line, "We are the change we have been waiting for"--the contrast between an individual leader who "stands for" things and Obama's trope of the "working majority" . . . which could "stand for" anything.
But also, as Eric rhetorically asks above, that adjective "American" is troubling, too.
March 28, 2008 10:20 AM | Reply | Permalink
We're sorry, this video is no longer available. Huh. That was quick.
Q: McAncient?
A: Hussein!
OleHippieChickHussein
March 28, 2008 10:34 AM | Reply | Permalink
Looks like the vid has been pulled from Youtube. Is it available anywhere else?
March 28, 2008 10:39 AM | Reply | Permalink
Hmmmm.... Is he also implying that Bush is not really American?
March 28, 2008 10:41 AM | Reply | Permalink
What I find interesting about this ad is the overzealous attempt to disguise Johnny’s deformed left jaw - first with the mic, then by using a right profile shot, then with enhanced, ultrawhite spotlighting, and finally by just cutting off the left side of his face in the last image. Can’t be the Ideal American President if have a physical imperfection, of course.
March 28, 2008 10:45 AM | Reply | Permalink
Wow. You are totally right. Now I'll never be able to look at a McCain ad without trying to look for the production tricks to show only his "good" side.
March 28, 2008 12:02 PM | Reply | Permalink
That tag line, like McCain himself, has an expired shelf life.
March 28, 2008 10:54 AM | Reply | Permalink
He's not contrasting against Obama. He's contrasting against Bush!
March 28, 2008 10:57 AM | Reply | Permalink
Is this a parody? I had to check that this is not April 1.
I find it slow, creepy, and obtuse. They included footage of him being interviewed by his captors. Was that really one of his best moments? Shockingly weak.
I'm surprised that people get paid to create this drivel.
March 28, 2008 11:11 AM | Reply | Permalink
John McCain: one of the most arrogant warmongers on the face of the Earth.
With everything he experienced as a Vietnam war veteran, you'd think he'd know something about stupid, failed wars, but no. He's like the chronic gambler who keeps losing at the roulette wheel but can't walk away from the table. Loser!
When you lose, you lose. Learn something from it!
McCain has learned nothing. He is a coward.
March 28, 2008 11:19 AM | Reply | Permalink
You know, Bubba, I can't figure out what your game is. I guarantee you this much. The day either of our candidates or anyone in their campaigns so much as thinks the word "coward" about John McCain they are finished. I'm grateful that they understand that, even if people like you don't.
March 28, 2008 4:45 PM | Reply | Permalink
There's not much to figure out, Billy. I write what I think.
I'd like to see Obama become president. He is far and away the best of the bunch. But I'm not part of his campaign or anyone else's.
McCain is a coward. I don't present that as truth. I consider it a fact. I present it as my opinion.
If he had something to learn from Vietnam — and don't we all have things to learn from our experiences, especially the bad ones ? — it is that war can always be avoided; that there is always a better course; and that the better course must be fought for vigorously, if necessary viciously, before one may resort to war with a clear conscience — as clear as war allows.
As Carolyne Casey puts it, "war is a failure of the imagination."
I don't know what McCain learned in Vietnam. He did "learn" something. Don't we all? But it is embarrassingly obvious that he did not learn what he could have learned, and which anyone aspiring to be "commander in chief" must know.
I consider people who fail, over and over again, to learn their "life lessons" to be cowards. In situations wherein they could nurture their courage, however timidly, and then learn, they opt for fear and prolonged ignorance.
How often has McCain had the opportunity to nurture his courage and to learn, but has opted instead to hold onto god only knows what paranoias and stupidities? He is not a child or a young man. He has had many opportunities. He is not only a coward. He is also a fool. An old fool.
March 28, 2008 7:21 PM | Reply | Permalink
i like the interview at the end from what i'm guessing was POW footage? how do they fit that with his pro-torture stance?
also, this sucker is HEAVY with weighted words that are all subliminal slaps to obama:
-REAL
-READY ON DAY ONE
-SURRENDER
-AMERICAN VALUES
they're all so loaded. "and what must we believe about our president?"
dunno, that he's f'in batshit? that's what i get out of this...
March 28, 2008 11:37 AM | Reply | Permalink
He's going to have to perform the triple-axel version of the good-war-incompetently-fought dodge, well enough to get 5.0's from all the judges, in order to have any hope of distancing himself from the "success" the surge is currently enjoying as our stooge Maliki goes down in flames. Good luck with that, gramps.
March 28, 2008 11:47 AM | Reply | Permalink
So true...
I've been waiting my whole life for the opportunity to vote for an old white man to the White House.
March 28, 2008 12:09 PM | Reply | Permalink
"American owned & operated"
March 28, 2008 12:31 PM | Reply | Permalink
My first reaction was that this was a slam against Bush.
The President Americans have been "waiting" for? Since when?
2000?
My second reaction was that all McCain does is rattle off a string of cliches and wait for his narrator to make the case for him. Not exactly convincing.
Count me among those wondering how he's paying for this. And how he expects to win if this is the best he can do. McCain has stretches where he is extremely likeable and convincing, and others where he shows his indifference and his age. This is one of the latter times.
March 28, 2008 12:54 PM | Reply | Permalink
Oh wait, now I get it.
It's a riff on Obama's line: "We are the change we have been waiting for".
The focus group must have liked the line but wanted the word "American" in there. Twice.
March 28, 2008 12:57 PM | Reply | Permalink
I was wondering how McCain would run a national campaign when he supports an unpopular war and he has no real plan for fixing an economy that is likely to be in recession in November. This is the answer: He never mentions Iraq but he is appealing to the American values of faith, courage and perseverance. American's also value liberty, honor and optimism for the future. He then wraps himself up in the flag as a person who shares the values of the American people. The message is simple: buy the packaging and, by the way, the person that is wrapped in it/the flag.
The risk for the Dem's is that they have to educate an electorate on how their policies will make things better and McCain doesn't have to educate the voters on anything. Most share the values to which he has been connected by the ad. I'm afraid that this will be a very effective way for him to run. He certainly can't run a campaign as Bush 2 (which is what his policies are all about).
March 28, 2008 2:48 PM | Reply | Permalink
The only thing that scares me about McCain is how easy it is for an ad like this to make this Party crazy. It's a good ad. It's who he is. You see now why the Clintons are not going to contest CIC thresholds and character with McCain. Neither Clinton nor Obama have an answer to this ad. They just have to keep their mouths shut and take it. There are other issues. Like how to get out of Iraq. Deal with the economy. Universal health insurance. McCain's age maybe.
March 28, 2008 4:37 PM | Reply | Permalink
New McCain Ad: "The American President Americans Have Been Waiting For"
Looks like "our time has come" or "we are the change we have been waiting for" as been one upped
by McBush no less.
Slogans, slogans, slogans-remember "dead or live",
"mission accomplished", "bring it on".
Bet GW can't wait for one more "I'm outta here"
March 28, 2008 8:25 PM | Reply | Permalink
Eric is exactly right: "The American candidate Americans have been waiting for" is a
clear suggestion that Obama is not entirely American, with all its concomitant implications: unpatriotic, Muslim, Kenyan father, you name it. It's a low blow. I have always liked John McCain and would probably have voted for him in 2000--but this is what Obama can, unfortunately, expect from the Republican dirt machine as it presently exists.
I've read that McCain has hired the very person who orchestrated the attack against him in the 2000 South Carolina race. If so, it's just another example of what candidates will do when bitten with the Presidential bug. It's not good for the character or the soul.
Though I voted for Hillary in the Texas primary, I believe Obama would make a good president. And I dread the election season if this ad (and worse) is what it will bring.
March 28, 2008 8:52 PM | Reply | Permalink
The ad says "The American President Americans have been waiting for" not the American "candidate." Whoever gets elected in November will be the American President. There is a long list of American Presidents. Very common term. For your penance, I sentence you to 30 minutes outside the echo chamber. You can do it. Just pretend you're John McCain in Hanoi.
March 28, 2008 10:16 PM | Reply | Permalink
Actually, McCain is running his campaign on a show string but he is making some speeches that get some coverage and he has drummed up this ad. His commitments to use Public financing sis a promise he is abandoning. But I think that is true of Obama also. But it will take more than advertising to get McCain elected with the mess in Iraq going to pot now, Just when the Republicans thought they could change the subject away from the failed war. The mess in Iraq will flood the entire conversation and that will be very bad news for McCain. For sure, nothing points out the stupidity of this war more than a good close look at what is going on and the cost and just who is pushing for a 50 to 100 yr stay in Iraq.
March 30, 2008 12:16 AM | Reply | Permalink