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Report: Internal Tensions Abound Between Hillary Advisers Mark Penn, Mandy Grunwald

A new report from inside the Hillary campaign says that tensions between top advisers Mark Penn and Mandy Grunwald are at full boil:

Maggie Williams, a confidante of Mrs. Clinton from when she was first lady, has moved to assert her control following the departure last weekend of former campaign manager Patti Solis Doyle. Ms. Williams is running a daily conference on what ads to put up and expanding the inner circle with advisers from the old Clinton White House.

But the campaign has something of a shellshocked feel, as staffers privately chew over a blowup last week where internal frictions flared into the open. Clinton campaign operatives say it happened as top Clinton advisers gathered in Arlington, Va., campaign headquarters to preview a TV commercial. "Your ad doesn't work," strategist Mark Penn yelled at ad-maker Mandy Grunwald. "The execution is all wrong," he said, according to the operatives.

"Oh, it's always the ad, never the message," Ms. Grunwald fired back, say the operatives. The clash got so heated that political director Guy Cecil left the room, saying, "I'm out of here."

The frustration with Penn's messaging seems noteworthy. Even more so, perhaps, is the fact that insiders from notoriously well-disciplined Hillaryland are now leaking to the press about what's happening in private meetings.


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Brings back memories of the nineties.

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HAHAHAHA..sorry I shouldn't laugh about others misfortunes and foibles ;)

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Even more so, perhaps, is the fact that insiders from notoriously well-disciplined Hillaryland are now leaking to the press about what's happening in private meetings.

Seriously. This is another sign of big problems.

But I gotta say that I sympathasize with Mandy Grunwald--If Mark Penn's advice is anything like the "impressionable elites" comment, my head would probably explode, working with him.

Maybe. Maybe not. The Clintons are pretty renowned for their message control. This could be a planted story until we know better. Label me unconvinced, until I see names posed "on the record."

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I think you could be right. Think about it: the "Clinton campaign in disarray" will be echoed and bandied about for days...and if Obama ekes out a bigger than expected margin of victory in Wisconsin, the "Clinton camp in disarray" theme will pop up, everywhere. Then, if she wins in Ohio and Texas (as early polls suggest will happen), the theme will be "Comeback Kid", AGAIN. And new love from the media will bloom.

Still, as a strategy, having campaign insiders talk to the press about anything but positive aspects of the campaign seems risky, given how much the Clintons' supposedly distrust the media...

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This does not bode well for team Clinton. If Penn isn't showing respect for the campaign manager, they may need to dump him (finally). The problem is that he's so prominent that dumping him would make the Clinton campaign look like it was in even more disarray. Catch-22.

Perhaps it's an intentional leak in order to continue to lower expectations for their eventual wins in Ohio and Texas. They know they'll still win regardless of these stories, but they help to lower expectations. We need to be careful not to take that bait. They should still win Ohio and Texas and it shouldn't be a surprise or a comeback if they do.

Isn't it abundantly clear that Penn is responsible for the huge strategic blunders in this campaign? The 2008 campaign buzzword (change) comes to us courtesy of the Obama campaign and not Penn's messaging.

Moreover the Clinton campaign's arguments for their candidate - inevitability, experience, ready on day one and 21st century solution - haven't caught fire. I think Hillary is a great candidate, but she's handicapping herself with a pollster who catches all the micro trends, but misses the marco trends. There's a hunger in this country, both for a change in direction AND a desire to be enlisted to help make this country better.

During one of the debates didn't Hillery brag about how she is a great "Hands on manager".

Has someone at her campaign headquarters got her handcuffed!

If anything this campaign has proven that Hillary is unfit to manage a local convenience store, let alone the largest economy in the world.

She blew through $140,000,000 faster than Congress can, for Christ's sake!

And there's a chance she could be running the country? I fear for our future!

Stilton is right. And Penn's talking points--elites, caucuses, red states, big states--are ludicrous and just going to alienate potential voters in the general.

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I would have fired his a** post iowa. His strategy and advice is really pathetic. By playing the florida games, the clintons have written off new hampshire and iowa in the general. Also, they are dissing states, like wisconsin, left and right, as well as groups of voters, like african-americans. It's totally penn's playbook of micro-trends and micro polling to get 50.1 percent of the vote. What a terrible campaign. It really is a slow motion train wreck.

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Why do people inside a campaign ever say anything negative to the press about their internal business? The press is not their friend. The press enjoys pouring gasoline on the flames.

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Simple to point the finger ahead of time to who the fall person is. People in campaigns want to get a job after the train wreck happens. When the clintons go into retirement, the campaign workers can point the finger to penn being the cause of the train wreck. It's called cya.

Reality Check:

Every major thing that Hillary has been in charge of, including her 1993 Health Care project, she has always screwed up.

This stuff is no exception. She is not a competent leader. Just because she claims she is, does not make her one. Her colossal failures, including her reckless and catastrophic vote for to Invade and Occupy Iraq, reveal that she just does not have The Right Stuff.

The leaks are interesting. I'd speculate that what we're seeing here is the downside of dismissing Solis Doyle.

As Josh Green wrote in his Atlantic piece, Patti's chief virtue was that when she spoke, she spoke for Hillary. There was no space between herself and the candidate. That turned out to have its disadvantages - Hillary's absolute faith in her abilities was misplaced, and her financial mismanagement cost the campaign dearly. But it also served to quell internal dissension - everyone knew where they stood, and everyone knew there was no point trying to get the candidate to overrule her campaign manager.

Now, all of a sudden, no one's sure where they stand. Staffers are being fired. Positions that were solid as a rock yesterday are in doubt today. People are scrambling to secure their status within the campaign - and yes, to avoid the blame and fallout if things go south. Leaking to the press is a useful tool in those internal struggles. Whoever told the Penn/Grunwald anecdote clearly had it in for Penn, and hoped embarassing him would ratchet up the pressure on Hillary to eschew his advice. Maggie Williams may be a gifted manager, but she can't stop this. It's clear that blind loyalty to Hillary is no longer enough to secure status within Hillaryland - only results count now.

That's the real price of cutting Patti loose. Hillary should have eased her aside, or layered her out of her central position. Firing her shook up the campaign, but for better and for worse. People used to believe that being loyal to Hillary was what counted; screw the outside world and what it thought. Now, Hillary has made it clear that blind loyalty isn't enough, so her staff is going to spend a lot more time worrying about public perception. And that's damaging.

"Hillaryland" is acceptable journalism?

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"Hillaryland" is what they call themselves, internally, and have since the White House days.

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Hah. Patti Solis Doyle came up with the term "Hillaryland" back in the white house days.

Would any super delegates, in their right minds, want to hitch their fortunes to this broken down wagon!

It is definitely a message problem, oh, and a reality problem. If all of your ads and messages weren't based on lies and distortions your jobs would be a lot easier. For instance, "35 years of experience" uh huh, what experience exactly..?

Free publicity for Hillary. Distraction from she lost big to Obama. Or as Terry was saying this morning over and over, "Contribute at...."

Let's not be so naive.

Stilton-Cheddar: "Moreover the Clinton campaign's arguments for their candidate - inevitability, experience, ready on day one and 21st century solution - haven't caught fire. I think Hillary is a great candidate, but she's handicapping herself with a pollster who catches all the micro trends, but misses the marco trends. There's a hunger in this country, both for a change in direction AND a desire to be enlisted to help make this country better....:

Mandy, Mandy, Mandy. Please post under your own name next time, you scamp, you. :-)

HAHA... I wish. I could use her paycheck.

Liam is correct... another cluster, courtesy of Senator Clinton.

If heard it said before: how a contender runs his or her campaign gives some indication of the kind of president he or she would be... based upon what we've seen thus far, a Hillary Clinton presidency would be a disaster (in the unlikeliest of chances that she could overcome her significant negatives and win a general election).


The ads that don't work don't count.

I voted for Obama, but I have a very strong affinity and affection for Senator Clinton. The healthcare battles of '93 and '94 won her my eternal respect. Moreover, on the minor policy differences she has with Obama, she has taken the more progressive position.

So why didn't I vote for her? I believe she sees artificial constraints to what she can fight for, both in terms of policy and rhetoric. We all know she voted for the war because of the public perception at the time. She didn't believe that she could voice principled opposition to the invasion and also remain a viable candidate for the presidency in 2008. Never mind that Bush I led a successful military campaign against Iraq in '91 AND still lost the presidency to a draft dodging governor from Arkansas the next year.

Iraq isn't the only example of where Senator Clinton sees artificial constraints. Her campaign has ceded small caucus states to Obama because they didn't think they could win those states. Her campaign's perpetual fear about the public's perception of her likability has prevented her from taking a sledgehammer to Obama during the debates. Trust in the people to vote for you, even if they don't like you.

If there's a silver lining, its that when Senator Clinton gets pushed into a corner, her campaign begins to ignore artificial constraints. After Iowa, she let her guard down and showed a little emotion. There's nothing wrong with a prospect commander-in-chief getting teary! When her campaign had money trouble, the formerly big donor express found that it could tap into true grassroots appeal to raise $10M online in a few days.

STOP HOLDING BACK!

Don't run a 'don't lose' campaign!

Don't run a 50.01% campaign!

Be aggressive!

In summary: Hillary is not a strong leader.

She is in a box on this. She can't be aggressive because it will look desperate and she is still trying to be the seasoned professional against this rookie.

He is too fast and too quick. Its like the champ didn't train for the fight and really underestimated her opponent. I am not sure how she can stop his momentum. Maybe she can loan the campaign another 5 mil and through all of it into Texas and Ohio in the hopes of beating him by 20 points or so.

How can you argue against hope at this point when you are getting your ass kicked.

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For those who think that this story was planted, I don't see how it could possibly benefit Clinton. It's a reasonable strategy to lower expectations by talking about how the dynamics of the vote (demographics, voting format, etc.) work against you. It's not a good strategy to lower expectations by portraying your campaign as mismanaged, especially in light of the way Obama has been highlighting the success of his own campaign.

Second, Clinton needs to counter the perception of momentum for Obama. Lowering expectations achieves the opposite.

Third, Clinton's cockiness in Texas does not suggest that they are going for a strategy of lowering expectations.

The only reason that I could possibly see for Clinton to intentionally leak this info would be that they're planning to dump Penn and need to set up a narrative under which Penn can't get along with Grunweld.

But I doubt it. People are too eager to assume that everything that happens in a campaign is planned. These are human beings. They fight, they make mistakes, and they talk to the press when they shouldn't.

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PS Read flyonthewall's post above for a sharp analysis of why someone might leak to the press

This story is not a plant from the Clinton camp. If they were that clever the would not have squandered the huge lead that Hillary had, and now find their selves behind a Senator who started out with very low name recognition. Hillery is just a terrible manager and judge of talent to hire.

Take a look back at the people who she had put up for nominations, during her years in the white house, and how many of them had to be withdrawn.


People tend to forget about what a habitual screw up Hillary has been.

Recall what a mess she made of the White House travel office staffing. Hands on manager indeed! That is the problem. Everything that she touches turns into another fiasco.

No money. Unpaid bad press better than paid press you have no money for.

OR

Messed up campaign reminding me of Bill's first term and the messiness of "leaks".

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She's made mistakes, but you're overstating them. Whatever her advantages were starting out, you don't get this far in in a primary as a lousy manager. For a truly crap campaign, look at Giuliani's. He also started out with huge lead and name recognition. Indeed, I would say that Clinton has run a far better campaign than any of the Republicans. Remember McCain's campaign implosion?

Yes she ran low on cash eventually, but she has raised more money and run a longer primary campaign than any candidate in history except Barack Obama. Nor is it unusual for candidates to shake up their staffs (and to fall victim to all the disarray that comes with such shakeups) when they're down. Her error was not to do it sooner.

The truth is, Obama has run a brilliant and nearly flawless campaign, which speaks more to his capabilities than to Clinton's flaws.

Oh yeah, she's run a bloated, inept and historically dysfunctional campaign (no surprise) but she's ready on day one to be president? Give me a break; this is the biggest fairy tale I've ever heard.


The healthcare battles of '93 and '94 won her my eternal respect. Moreover, on the minor policy differences she has with Obama, she has taken the more progressive position.

Such as:


  • Voting AGAINST prohibiting use of clusterbombs in civilian areas (all the better to get the neocon vote)
  • Being FOR the continued absurd Cuba embargo (all the better to get the older Cuban vote)
  • Being For legalized gambling (all the better to the Gambling Industry $$)
  • Being FOR giving GWB authorization to do whatever he wants in Iraq (for the reasons you outlined)



I don't think this is a plant
because stories like this remind people about the 90's soap opera that was the Clintons.

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Mark Penn- his position on the Clinton campaign says everything about the candidate.

Maybe Clinton should reinvent herself again.

I have an idea. Let's only print rumors that reflect negatively on the Hillary campaign. Talking Points Obama has turned into a joke.

http://obamamessiah.blogspot.com/

God forbid facts and news that don't flatter Hillary Clinton as the second coming of FDR.

Hillary's fund raising pal, Rupert Murdoch owns the Wall Street Journal. The article is from the Wall Street Journal.

Better still, let's never, ever, ever, post anything that casts Hillary or her campaign in an imperfect or unflattering light. It makes her not even a little bit cultlike followers very angry and upset. Josh shouldn't even post the results of primaries she loses or polls she's behind in. He's a big Hillary hating mysogynistic doodyhead and once Hillary is in charge there will be consquences.

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Very true. By the way is doodyhead a scientific term? Too funny.

I have to say, if this story is a planted story I fail to see how it serves a contructive purpose to Hillary's campaign. In the past month the HRC campaign has admitted to running low on funds after raising in excess of $100 million in '07, struggling to the point where the candidate had to contribute her own funds to the nomination battle, foughtto a draw on Super Tuesday, a day they truly believed would decisively conclude the nomination battle and bestow their candidate with the title of Democratic nominee, saw President Clinton make disparaging and unquestionably race insensitive remarks in South Carolina, lost 8 straight primaries in the first 2 weeks of february, fired the campaign manager and her assistant and saw Obama unify members of a coalition that Senator Clinton previously laid claim to in Maryland and Virginia (Whites earning under $50,000, the elderly). All this after clearly having lost blacks since the SC primary. Objectively, an observer has to consider that this campaign is degrading quite rapidly, so much so that Senator Clinton has been forced to adopt a strategy that failed fmr mayor Guiliani miserably in Florida. None of this is good news and in actuality, losing primaries, running low on funds and campaign shake ups are the essential signs to a campaign on the decline. Planted story? I doubt it. This may be the beginning of the end for Senator Clinton's white house bid as it digenerates internally.

The $5 million loan was leaked and the Clintons were able to fund-raise from that. Free press is just that free press--and the "poor Hillary" as worked in the very recent past.

That's not to say that the campaign is running like a clock. But free press is--gasp--free.

If Hillary wins--and I suspect these folks really do think she can win the coming primaries--then the "comeback" is a good story for many cycles. How did she do it; interviews with staff; hints she needs money; she will "never" give up.

It just means that Obama folk will not give up and will continue their organizing.

Well, there are strategy mistakes:

Overspending, not listening to Trippi about web financing, ignoring many small states, starting late in Iowa, not thinking past February 4, etc.

And then there are message mistakes:

Inevitability, running as if in general election, not admitting to a mistake in war authorization, failing to find campaign themes, etc.

I think the worst was the war issue. This allowed Edwards and Obama to hang in there, and kept Obama in the debates, allowing his organization and funding to grow. That error comes from the arrogance of assuming that one is inevitable.

I wonder which one(s) of these errors Penn is responsible for.

While not tell more of the story.
Like Hillary not voting for W's energy package. Obama did.
Hillary advocating universal health care that really is universal." Obama's isn't.
Hillary i favor of putting caps on mortgage rates. Obama's against it.
I think you can make the argument she's taken more progressive stands on the issues than Obama.

This is quite a remarkable contrast from the statement by David Wilhelm yesterday:

http://tinyurl.com/yq6mx4

The last two paragraphs:

He [David Wilhelm] said in a conference call today that Mr. Obama was more electable than Senator Hillary Clinton. Mr. Obama’s campaign is evidence of his leadership, he said, calling it “masterful.”

“He has out-worked her, out-organized her and out-raised her,” Mr. Wilhelm said. “I know organizational excellence when I see it, and the Obama campaign, win or lose, will serve as a model” of execution of strategy, message discipline, application of new technology and small-donor fund raising.

Wow. I never thought I'd feel sympathy for Mandy Grunwald, yet here you've gone and done it.

Perhaps we should coin a new term: Mark Penn -- the Bob Shrum of 2008.

Though that's unfair to Shrum who at least seems to be a progressive and can write a good speech, even if he's clueless as a strategist and toxic to campaign morale.

The bigger point is that this goes not to any staff problems the campaign might be having but to Hillary herself. Why she became enamored of Penn's advice in the first place and why she continues to listen to him after he's been repeatedly proven to be a quack reflects very poorly on her judgment.

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Actually there were some on the record interviews with other Hillary campaign staffers. Especially concerning the incompetence of Patti Solis Doyle. This new news does not surprise me at all. It seems egos are all over the place butting heads in hillary's campaign.
http://www.theatlantic.com/doc/200802u/patti-solis-doyle

Doesn't make sense that the negative leaking is part of a PR strategy.

They keep arguing that they are doing fine, winning the significant states, aren't really trying where it doesn't matter. Key people left of their own accord, etc.

To say they are leaking that the campaign is in turmoil contradicts all this, thus I don't think it's part of a strategy. If it were, it would accompany bigger changes to show that they are making big adjustments.

How does Hillary's apparent lack of ability to run and maintain her own campaign speak to her ability to lead, run, and maintain the relationships necessary to run the country?

I think the fact that her campaign crew is at each others' necks speaks volumes to her political philosophy and personal ability.

some rats leave a sinking ship

some rats stay and go cannibalistic on each other

hillary is starting to resemble the repuglitards in every way

bob shrum and mark penn

american rasputins

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If the goal is a 50.1% advantage by micro-tizing the electorate, then he should have been gone long ago.

That's right out of Rove's playbook.

This sounds like spin spin spin from Mr. Alobama and his minions and I for one have had it up to here. Everyone has problems but Mr. Penn is a saint and a good friend to Mrs. Clinton. People are so mean to her and like trying to make her look bad. Nothing is wrong and Mrs. Clinton is stronger than ever and will win against Mr. Alobama whether he likes it or not.

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So the arrogant, dishonest Clinton lovers have turned on each other? What happened to the vetted, tested, we-can-take-anything-the-republicans-give, bring-it-on, flawless campaign we have heard soooo much about? A few votes and dollars short, and they crumble?

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Who cares about what they spin. I'm watching what they do.

So the Hillary campaign has finally realized that they made an egregious error with Bill's race-baiting in South Carolina. Ya think? Ever on their game, they cleverly make an adjustment. Result: Ed Rendell suggests that fellow white Pennsylvanian's might have problems voting for a black man.

I think I'm gonna be sick. Get a thinking brain people. This governor of this particular big state at this particular moment in time does not make such a comment by happenstance. This comes from the top, and for this New York voter it is not to be forgiven.

These Arkansas HillBillies really are one trick ponies after all. Unbridled lust for power can be so ugly.

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