Obama Response Ad: "In A Dangerous World, It's Judgment That Matters"

Obama already has a brutal ad set to run in Texas responding to Hillary's red phone ad -- it features kids tucked away in bed and the red phone ringing at 3 A.M., as hers does, but concludes:

"When that call gets answered, shouldn't the president be the one -- the only one -- who had judgment and courage to oppose the Iraq War from the start?"


Comments (170)

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THIS IS EXCELLENT NEWS!! FOR HILLARY!!!

Hm, somewhat corny, but only insofar as her ad was corny, so the rejoinder is necessarily burdened with the same excesses. Otherwise, I would say that this is a very effective ad. If I were undecided (which I am not) it would help move me over into the Obama column.

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Absolutely. I wish he hadn't used the same fearmongering frame to make his point but to his credit that makes the response very very effective. Much more substantial than the Clinton one.

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It isn't fearmongering like Hillary's was, it is a parody, the focus isn't vote for me or your children die, it is on Hillary's bullshit claims.

I laughed, it was a good response.

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Yeah, Obama's ad definitely makes a good rebuttal. Very impressed with the speed of Obama's response.

Again, Obama effortlessly "akidos" attacks as I've seen so many times before. (BarAkido?) It comes from his personal demeanor and his camapign reflects that. As he's fond of saying about swift boaters: lies will be believed if repeated enough, but people sometimes forget, that also works for the truth.

The Pakistan and experience issues were perhaps the first time he akido'd Hillary's attacks and politely allowed her to destroy her own credibility and character. It's been the same way with racial and other such attacks.

With these speedy responses and his rather graceful but very effective style he'll do great against McCain and the swifties. McCain and surrogates are guaranteed to blow their tops and say things they'll regret. McCain will face the same problems as Hillary: their war and economic records aren't good, and "experience" is reading as "status quo" and that's also a loser. That leaves... nasty attacks. The country is sick of that too, and it'll backfire heavily.

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Hmm, if I was already a supporter, it would encourage me.

I'm not sure I like buying into the "children are sleeping and some crazy shit is happening" meme, but this is an effective response to Hillary's ad.

Um, that's the funny part. Did you not see Hillary's 'scary' ad?

Jeez.

Yeah, I did see that ad, which is why I reference it in my original post.

I mean that I'm not sure I like him using the same "phone ringing at 3 AM" meme.

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Your instincts are correct, shermanfirefly.

I agree. It's funny, but I'm not sure it's a good strategy. Many people might not even know which ad came first.

If they're going to run this ad, they should actually hold it a day to let it run in Texas and get coverage on the local evening news. Then you air it the next day, so that it's clear that the ad is a response to Hillary instead of a stand-alone ad.

In the meantime, though, it's a decent tactic (as someone has said below) to release the ad on the internet so that the cable shows show both ads instead of only Hillary's.

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I see your point shermanfirefly.

OTOH, even if folks are uncertain which ad came first, I think the difference in the tone and tenor of the ads shows the stark contrast between Hillary and Obama's approach to crisis.

Hillary leaves us with a sense of dread and frightening prospect of the fears out there in the world and that we are not safe.

Obama on the other hand comes across as reassuring that despite there being problems he is in command and willing to do whatever is necessary to protect us and his track record on judgment gives us a sense of security.

Security we do not get with Hillary's ad because the tone is meant to be fear mongering and that is the emotions you are left with after watching it...dread, despair and fear ...rattling outside the windows

with Obama it is safe, sound and secure...in his hands...

haha..like All State...lol lol

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Its more so that the news stations pick it up and replay it. They will put it in the context of being a response ad. A lot of advertising like this is not really even meant to be used as you normally would a tv ad. It's to get the pundits and nightly news people to show the response video after they have shown and commented on the original one.

If you're right, then that's a brilliant use of this ad.

Greg, do you know if this ad will actually be running in Texas, or is this just a get-free-media ad?

Does it matter whether the viewer knows which came first?

Think about it for a second.

Ass kicked coming and going

Plus he made all Friday evening network newscasts

No swiftboating Barack Obama folks. Floats like a butterfly, stings like a bee

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At least it he didn't let the goddam thing ring six times like Hillary did.

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Yeah, But you gotta admit, her ad got your attention (in the most annoying way possible), even if you weren't in the same room as the TV.

The "red phone" has been updated, BTW, and now has an MP3 ringtone of "Yakkety Sax".

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Brilliant. I have no idea how they get these done so quickly (and so professionally). The only thing I would have changed is to have began it as a more clear response to Clinton (i.e., "Senator Clinton tells us that there's a phone ringing..."). But what do I know? Great ad.

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But But But...Obama's not tough enough to run a good campaign!

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nice to see an immediate fight back. i like it substantively as well.

LOL

Perfect turnaround. I actually found it very Presidential, even with the snark factor tearing into her silliness.

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Here's a question: What if Kerry had responded within 12 hours with an ad rebutting the swift boat piece of crap? I don't know if it would have changed the result in the end, but at least we wouldn't have had to see that stupid ad playing over and over without a rebuttal.

I'm not going to critique the ad, I'm just thrilled they responded so quickly. It might even be early enough to make tonight's news.

He'd be President and we'd be nearly out of Iraq.

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One can only dream. Any candidate who fails to have a quick response team ready to act immediately, within the same news cycle, doesn't deserve to be in the race. This cost Dukakis against Bush I, Kerry against Bush II, and probably Gore. It's a big reason for the success of Clinton against Bush I. Don't let anb attack get traction, and don't let a wound fester without hitting back fast and harder than your opponent.

With all due respect, acf_ma, in 2004 the blogosphere wasn't quite as heavily read as it is now. The news didn't travel as shockingly fast as it does now, only 4 years later.

That's my opinion, anyway. But then, I'm 43, so maybe it's just that I wasn't as cool 4 years ago as I am now, lol...

Good point. I think Kerry has learned from his mistake and that is helping Obama to know what he needs to do. Fool me once...

I am making sense of the '04 election in a Karmic way. Kerry had to lose so we could have Obama - who IMO will be a better Pres. Kerry=Clinton, good but not great. If Kerry had won, there would be no opening for Obama. The price of course was 4 more horrid years of Bush so Obama better be worth it.

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Regardless of whether either are effective ads, I'm freakily impressed that Obama's campaign can respond so fast.

Maybe Mark Penn really is working for Obama.

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I think that's what the chattering class will take from this. That should kill the meme Obama is not ready to fight back against Republican attacks.

Edwards endorsement anyone ? LOL

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Not a big fan of the concept of the ad but I liked the modifications that kept it out from being blatant fear-mongering. Notice the narrator mentioned "Safe and Asleep," and it didn't go into specifics about an amorphous threat. After that it just listed policy accomplishments which definitely helps Barack's case. I guess I wish the ad wasn't necessary to run but it is an effective counter nonetheless.

Ouch.

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YES! Game, set, match. That absolutely proves Obama is not soft and can fight back firmly and promptly but respectfully. While Hillary peddles fear, Obama peddles truth.

Hillary I think is intent on ruining any chance she had to be VEEP or to run again as a Democrat in 2012 in the event McCain wins. This morning there was still a strong chance I would vote for her in the general election if she got the nomination. But after her fear mongering ad today, I know with certainty that I will never vote for a Clinton again.

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I completely agree -- this fear mongering is what pushed me away from Hillary in the first place. If Hillary wins I'm voting for Nader.

I like it. It's harsh but we can't get complacent!

Plus he gets to the damn phone more quickly.

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Takes all the Clinton effort and bounces it back on them with greater force. Punctures the absurdity of her ad. Checkmate. Klan Klinton must be getting demoralized....

Obama's media folks are damn good. They are consistently able to get out effective response ads, that stay classy, within the same news cycle as the original attack. And the responses are considerably more powerful.

Certainly not going to get caught slipping on the deck of a swiftboat.

I am impressed on a more-than-daily basis by the impeccably effective and timely communications efforts of the Obama campaign.

This guy is GOOD.

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Which one of these candidates is going to investigate why stock footage of sleeping children is readily available?
I mean who, other than these two campaigns apparently, needs stock footage of sleeping children?

Sleeping children are used in a variety of ads, from home security to children's medicine.

I'm sure there are companies that can provide stock footage for a fee, just like in print advertising.

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Please tell me you're joking. Stock footage is available for everything under the sun.

They're used for GASP things called commercials and PSAs and industrial videos...

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well M@

all those baby aspirin and baby diaper commercials of course

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Barack's ad is positive; Penn says so.

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Risk my ass. He was in a safe district in Illinois in the same state where Dick Durbin was opposing the war. Opposing the war was not a risk for him at all.

Clinton was a standing Senator who won by 73%.

How is she at risk?

Even she admits now she would take the vote back. She made a bad decision. It just took her too long to admit it. (and she's never apologized for it)

This does not change the fact that Senator Clinton lacked either the competence or the courage to stand up to the White House.

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I liked that they used the first few seconds of the Clinton ad. It's a clever tactic, because a lot of folks who liked the original ad will start watching it again, only to be surprised by the different direction it goes in after the fist few seconds.

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confused it's set to run but is it going to run?

"Opposing the war was not a risk for him at all."

It seems that Hillary put us all to risk when she failed to read the NIE

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A brutal response? Not hardly! If you don't see the Clinton ad first, Obama's ad is a strange non sequitur.

Good luck with that, Barack!

Actually, I didn't watch the Clinton ad, and thought this ad stands very well on it's own.
It hints at Hillary's Iraq War weakness, but will play just as well against McCain. And the core message isn't brutal; it's about Obama's decision-making with regard to the War, and how they apply to the decisions a President has to make.

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Greg Sargent used the word brutal in his OP.

Unfortunately, if you're not aware of the Hillary ad (or think Obama's came first), he comes off sounding like the fear monger. I'm not sure if the Obama camp really appreciates how many ignorant people there are out there. (Perhaps I'm overestimating it, but I'm not sure that's possible.)

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I love how fast Obama is responding to this bull. Looks like Repub jackasses wont have days of unanswered attacks to count on like in recent history.

Good rapid response. Me likey.

I actually agree with gasket. The original ad is so stupid and manipulative, and if you haven't seen it, this one looks like it's using the same tactics. (BAD PEOPLE ARE CALLING THE PRESIDENT BECAUSE THEY ARE GOING TO EAT YOUR BABIES.)


Still, ouch.

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Scare ad? What are you guys "scared of"? Obama as this thing wrapped up, right? So "what" if Hillary is better qualified to be commander-in-chief, as evidenced by the endorsements of 30 generals and admirals.

We want Obama who is gonna unify us all . . . by doing exactly what? Oh, I forgot - daily rallies in the Senate Chamber - Mitch McConnell and Lindsey Graham chanting: "Yes, we can"!

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More qualified, eh? Why?

Or how about this, I'll lift a question asked by Slate. What international crisis can you point to in which Clinton has had to respond that makes you belive she is ready to be Commander-in-Chief?

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The question by Slate's John Dickerson is already getting some traction. I read about it on Matthew Yglesias's blog. Here's what he linked to:

http://hotlineblog.nationaljournal.com/archives/2008/02/pregnant_pause.html

excerpt reporting on Clinton campaign conference call:
"Responding to the release of HRC's new TX TV ad, which asserts in no subtle terms that only she has the experience to deal with a major world crisis, and, relatedly, to keep your children safe, Slate's John Dickerson asked the obvious question:

"What foreign policy moment would you point to in Hillary's career where she's been tested by crisis?" he said.

Silence on the call."

I just can't believe Penn and Wolfson didn't anticipate the question and have an answer ready. It shows how truly incompetent these guys really are.

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Hehe, I actually laughed out loud when I listened to that call.

And my point isn't that Obama has had to make a decision in a crisis, I can't recall anytime he has had to do that. My point is Clinton hasn't either that I recall and from what I've learned about how Obama approaches problems (a psuedo cost-benefit approach with some behaviorial economics thrown in) and his cool, calm demeanor, I think he would do fine under such pressure. But that's my opinion. people who support Clinton or even those that work for her can't seem to answer that without first being stumped.

(Though my guess is this ad is more for the news shows and blogs that covered Hillary's ads... in which case, it works perfectly.)

The most important use of the Obama ad will be that it forces the network and cable news shows to show both ads, not just Clinton's alone. Clinton's campaign doesn't get a free airing of their ad, as they might have hoped when these ads get played over the weekend.

There was a nice touch at the end of the Obama ad pointing out the cooperation with Richard Lugar, the Republican senator in the adjacent state of Indiana. Obama is appealing to Republican cross-overs in Ohio, as well as in Texas.

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AHHHH, great point Bronx

Now, it makes even more sense. Kudos to Barack for a job well done.

Precisely! This keeps Hillary from having the national-security-experience-talking-point stage all to herself this weekend. As many upthread (and elsewhere) have noted, Obama's crew really seems to be the most refreshingly nimble and competent we've seen in a very long time.

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Anyone know how many retired Generals, Admirals, etc., have endorsed Obama, and who? Because I'm telling you, this national security thing is a problem for him. Fear is a very powerful emotion. It is used everyday to sell everything from supporting wars to selling pimple cream. We shouldn't underestimate it. It needs to be addressed not ignored.

Because dammit, it IS a dangerous world. And *Someone* will be answering the (figurative) phone. And I personally would like them to be able to conference in someone who knows what the hell to do. Obama needs to surround himself with a bunch of retired military guys and I mean right quick.

And does everyone agree that the Veep needs military experience?

Senator Obama's Foreign Policy team includes President Clinton's Secretary of the Navy and first National Security Advisor, as well as a former Major General of the Air Force.

Obama's Inner Circle

How about Senator Jim Webb of Virginia?

Greg, I've kept my mouth shut up to now as others have questioned your comments on links you introduce, and I don't want to seem to pile on now. But your characterization of Obama's ad -- and by extension the candidate himself or his intention -- as "brutal" really goes way too far for me.

To make sure I was being objective, I went to good ol' Merriam Webster online:

BRUTAL -
1archaic : typical of beasts : animal
2: befitting a brute: as a: grossly ruthless or unfeeling b: cruel, cold-blooded c: harsh, severe d: unpleasantly accurate and incisive e: very bad or unpleasant

Is that what you meant to say? I hope you're not trying to plant unsupported doubts in people's minds. If so, please come out with rational arguments rather than one-word slurs like that.

By "brutal," I think he means, in netspeak:

PWNED.

My reading is that Greg meant this spot forcefully shut down Senator Clinton's ad, not that the ad in itself is cold blooded or cruel.

Brutal as in unpleasantly accurate and incisive.

"Unpleasantly"?

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If you are a member of the Clinton Campaign, this ad would certainly be unpleasant, and would probably seem "brutal" too.

I think he meant precisely that the ad was "unpleasantly accurate and incisive." At least that's what I took away when I first read the post.

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Next Obama ad should be:

Phone rings at 3.00AM. Hillary answers it, and listens, then says: Let me get back to you with a response after I contact George W. Bush to find out what he wants me to do.

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No, no, no. It's Hillary saying, "Let me get back to you after I ask Mark Penn to take a poll and then tell me what to do!"

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It would have been even better if he had after the phone is answered we hear Hillary yelling "WHY DO YOU ALWAYS CALL ME FIRST!!!!"

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"It would have been even better if he had after the phone is answered we hear Hillary yelling "WHY DO YOU ALWAYS CALL ME FIRST!!!!"


You win, bvd! LOL!

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rotfl


This would make a great SNL skit...with that exact line!

they should add...after why call me first...

what do you want me to do open up the heavens and have celestial choirs sing?

I absolutely know why Hillary is losing this thing. I'm not going to talk about it now, for fear that her minions check boards like this, but I know what they're doing wrong and I know how they could fix it. It's so frikking obvious.

She is blowing it, and in such an incredibly stupid way. She's doomed.

I'll post about it after March 4th.

I do too.

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Um, so do I. But I'm not telling, natch.

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I note the following result from the FoxNews/Opinion Dynamics poll published today (the latest poll posted on this site under February): Obama behind 8 points in OH; ahead 3 points in TX.

Can anyone tell me if Fox News polling is as crappy as everything else about Fox News? And while your at, if you know, can you tell me which polls are most credible: Rasmussen, Zogby, SurveyUSA? Some other? None of the above? Rasmussen and Zogby are showing OH to be much closer than Fox. They pretty much agree with Fox on TX.

Humorous note: The Clinton campaign has stated that Obama must have a clean sweep on Tuesday. A less than perfect outcome will signal that the Democrats are having buyers remorse and want the race to continue. They really and truly believe they're talking to idiots.

Here's a link to SurveyUSA's pollster report card:

http://www.surveyusa.com/index.php/2008/02/06/2008-pollster-report-card-through-super-tuesday-includes-all-pollsters/

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Turns out Howie Kurtz over at WaPo had the details on the origin of Hillary's "3 AM phone call" ad this morning:

it's not "plagiarized," it's just recycled. The guy who conceived it is the same guy who conceived the same concept for Walter Mondale 24 years ago.

Howie said:

But perhaps its closest cousin is the 1984 "red phone" ad that Walter Mondale ran against his primary opponent Gary Hart: "The most awesome, powerful responsibility in the world lies in the hand that picks up this phone. The idea of an unsure, unsteady, untested hand is something to really think about." That ad was made by media adviser Roy Spence, who now works for the Clinton campaign.

Check it out:

http://blog.washingtonpost.com/the-trail/2008/02/29/clinton_as_commanderinchief_1.html

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"Plagerism" is an academic offense, the act of passing off the work of another as your own. This isn't that.

Copyright infringement is a tort against the owner of a copyright in a protectable work. Assuming this is protectable and she owns the copyright--both dubious assumptions--this comes under the category of "fair use."

Plus, she'd look pretty damn stupid making that claim considering its been done by McCain and Mondale before her, now, wouldn't she?

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So does the Obama campaign start running these right away? Dueling red phone ads??

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Obama's ad used the first 5 seconds or so from Hillary's ad. What are the "intellectual property" implications here? Is this plagiarism? Anyone?

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no sutzu ..it ain't plagarism...it is sampling!!

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Ah so! Sample on!

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On second thought, I doubt if the Clinton camp will want to pursue the intellectual property angle for the simple reason that they would not want to draw any more attention to Obama's very deft parry.

Yeah, he stole it. I hope she sues him. It will just be more pettiness from the Clinton campaign.

Actually, CNN reports the SAME GUY did both ads. Some frikkin' unprincipled, money-grubbing creep if true, eh?

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It's my understanding that the Clinton ad used stock footage of children sleeping at night. Stock footage providers charge a fee, and anyone can use the footage.

That includes Obama, who apparently also paid the fee so that he could use the same footage.

It looks to me like it probably came from some home security company commercial.

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In ratings I believe Survey ranks high, Rasmussen okay, Zogby erratic often crappy. I think the Fox poll on OH is an outlier given that others have it in the 2-5 pt range of difference.

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Anyone else impressed with the obama response time recently?

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It's almost eerie, actually...in a good way!

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"Obama's ad used the first 5 seconds or so from Hillary's ad. What are the "intellectual property" implications here? Is this plagiarism? Anyone?"

Probably falls under free speech provisions, ie. intellectual criticism, satire, etc.

Plagiarism is an academic problem, doesn't apply to political campaigns (despite Hillary's wish).

Copyright is only for certain content (Hillary probably bought the original video from a stock video source).

If Obama's camp bought the same video stock, then he has usage rights.

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I dare the Clinton campaign to call "plagiarism".

Dang. Quick response. Typical of this very effective campaign.

Kerry would've responded about a week later and then would've apologized for something.

I'm happy to see that the money I've been contributing to Obama all year is being used so wisely. I've never seen such a smoothly-run, fast, and intelligent campaign. Ever.

If Obama and his advisors can run our country anywhere near as well as they run his campaign, well...

...yes we can.

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Yeah, I got that same blush of pride that "My dollars paid for that!"

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The Clinton Camp stole the image of Sleeping Children from Eve and Adam!

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It's 3:00 am; a phone is ringing in the White House. It's Ahmed Chalabi with urgent information about Iran. He reaches an intern. The intern says "It's nobody baby", and hangs up.

It's 3:30 am; a phone is ringing in the White House. It's Ahmed Chalabi again with urgent information about Iran. This time he gets through to President Hillary Clinton.

It's 4:00 am; a phone is ringing in the Pentagon; it's Hillary Clinton authorizing CENTCOM to nuke Tehran.

It's 4:30 am; a phone is ringing in the White House. It's CENTCOM with the message "Mission accomplished, Madame President."

It's 5:00 am; a phone is ringing in the White House. It's the CIA with the information that the 3:30 call was a crank call.

It's 5:30 am; a phone is ringing at the Washington Post. It's Mark Penn saying that Clinton only meant to authorize nuking Tehran, but didn't intend for CENTCOM to actually nuke Tehran. He adds, "Iran doesn't count; it's a red state."

It's 6:00 am; a phone is ringing at the Obama household. It's Hillary Clinton with the message "I wish you had won.".

It's 7:00 am; a phone is ringing at the Obama household. It's America. America says, "Ww wish you had won too!"

brilliant.