Hahaha, that's the night shift? Being rich, being a Senator, being a former First Lady, a presidential candidate? THAT is how she is trying to relate to the working class and the poor?? Hahahaha, yeahhh, it is soooo rough for you in your ivory tower Hillary, wow, poor girl you. Hey, I'm sure that is just like what all of these people are going through, I'm sure they have the same problems, with late night paperwork in their fancy offices.

Wow..

I think Hillary's going to have better success portraying herself as a fighter for these causes, rather than "she's one of you," because she's going to come off as inauthentic.

That's not a bad ad, actually.

And while Hillary was working the Night Shift, her husband was busy engaging in a whole lot of Shifty Night Work too.

And the Clinton campaign is yammering about the "authenticity" of the Obama campaign?

Sorry. I don't think the phrase "working the night shift" means staying at your desk until late at night for most people. Sure doesn't to me.

Granted, I'm an Obama supporter, but as an Ohioan, I seriously think this'll backfire. Working class people ain't stupid, and they really do understand the difference between working late in the office and working the swing shift at the factory. This doesn't have the whiff of condecension, it's bathed in the cologne.

I agree. It's a good ad, even in spite of the last line.

Great ad...until the very end. I'm an Ohioan, born and raised. As the son of people who've had to work the night shift for real, I believe this will backfire. And it'll backfire in a big way.

What are you people talking about. Doesn't every one on the night shift wear pearls and formal dress attire. She looks just every night shift blue collar worker in America.

It's an effective ad. I'm from OH too; it won't backfire.

I'd be very surprised if she ever had to work a real night shift in her life. She was born into a well off family, she went to private schools she certainly didn't pay for herself, and directly after graduating law school she started riding on Bill's coattails, starting with the Rose Law Firm gig, then moving on to the Board of Directors at Wal-Mart, of course those are a bit overlooked in her fluffed resume, she'd rather highlight the less than a year she worked in non profits here and there, and appointed positions thanks to her husband.

Yeah, this is definitely a bad move for her, very inauthentic.

I think they meant to say that "she's a fan of 'Night Court' too." Still a dated reference though.

Psst, Hillary...late night sessions with your document shredder don't qualify as working the "night shift."

At Wal-Mart! ZING!

Just because it's not a negative ad doesn't make it a good ad.

I feel the marketing strategy at work but not Hillary.

Frankly I am surprised by how so out of touch the Clintons are.
Anneeliz: I don't think many would buy that. Do you believe it?

If you interpret the ad literally, then yes, you can get all offended and self-righteous that Hillary has never worked a night shift in the blue-collar sense. (Although lots of lawyers work all night preparing briefs, but anyway.)

If you interpret the overarching message that Hillary's going to work hard (to provide health care, child care, etc.) for (the forgotten) people who work hard, then there's no reason to think the ad fails.

It all depends on if you have the willingness to read metaphors or if you are just heels-dug-in literal.

Her night shift claim and the picture of her sitting behind a desk, wearing pearls and dressed to kill, makes her come across as inauthentic. She is trying to reach the Joe Six Pack demo, but she does not present herself as looking like someone who would sit down and have a beer with them.

Reply to 2:59 -- you're absolutely right. I'm an attorney as well and used to work nights in high school and during much of college. By that I mean REALLY working nights, like 11pm to 8am Monday-Friday. My mother worked nights the entire time I was growing up. Anyone who has worked nights would most likely not only find this ad completely out of touch with reality, but also somewhat offensive. You cannot even imagine the toll working nights takes on you until you've truly done it. Note to Penn and Grunwald: you are un-f'in-believable!

The night shift? Was that when she had to go FIND BILL roaming the bars with the ladies?

"Senator Clinton, who has served only one full term (6yrs.), and another year campaigning, has managed to author and pass into law, (20) twenty pieces of legislation in her first six years:

1. Establish the Kate Mullany National Historic Site.
2. Support the goals and ideals of Better Hearing and Speech Month.
3. Recognize the Ellis Island Medal of Honor.
4. Name courthouse after Thurgood Marshall.
5. Name courthouse after James L. Watson.
6. Name post office after Jonn A. O'Shea.
7. Designate Aug. 7, 2003, as National Purple Heart Recognition Day.
8. Support the goals and ideals of National Purple Heart Recognition Day.
9. Honor the life and legacy of Alexander Hamilton on the bicentennial of his death.
10. Congratulate the Syracuse Univ. Orange Men's Lacrosse Team on winning the championship.
11. Congratulate the Le Moyne College Dolphins Men's Lacrosse Team on winning the championship.
12. Establish the 225th Anniversary of the American Revolution Commemorative Program.
13. Name post office after Sergeant Riayan A. Tejeda.
14. Honor Shirley Chisholm for her service to the nation and express condolences on her death.
15. Honor John J. Downing, Brian Fahey, and Harry Ford, firefighters who lost their lives on duty.
16. Extend period of unemployment assistance to victims of 9/11.
17. Pay for city projects in response to 9/11.
18. Assist landmine victims in other countries.
19. Assist family caregivers in accessing affordable respite care.
20. Designate part of the National Forest System in Puerto Rico as protected in the wilderness preservation system.

This is not a distinguished legislative record, and is certainly not presidential material. Where is the bold, important legislation? Where is the health care legislation? Hillary has had over 12 years to work on health care. Where are the results?"

I think it's so close. And probably a lot of people will see it in the way it was meant. But there's just something a little wrong--maybe it's the language--'"she understands." Maybe it's the pearls. It's almost a good idea, I just think there's a real risk of people saying, you know, "Ill show you working the night shift."

Give credit where credit is due: that's a good ad. Clearly, the "she's worked the night shift, too" line is meant to convey the idea that she's a hard worker, perhaps in contrast with President Bush, who never puts in extra hours at the office and rarely even stays up past 9pm. She's not saying that she literally worked the night shift. Stevie Wonder can see that. Lighten up.

The term "night shift" can refer to individuals who work during the night (as midnight to 8 a.m.) and NOT just individuals whose employers schedule them to work the so-called "graveyard shift."

I'm a VP of a company, and I have often referred to myself as working the night shift. Surely, I'm not the only one to do so.

A lot of people who write comments on the blogosphere thought her Iowa Christmas ad was a good ad too. I thought the image of her regally wrapping up things like "universal healthcare" as gifts she would give to us later had a certain chewing on tinfoil wince factor. To me, this one does to.

John Edwards got crucified as an inauthentic hypocrite because he has a big house and gave a guy who shut down his business to make a housecall four hundred bucks. And yet Hill gets a pass for this "I work the nightshift too" thing? Sorry. Don't see it. Chewing on tinfoil sensation. (Btw, if Barack had used this line, it would be all over for him in Ohio.)

If her goal was to help prevent defections by people who really like her, it will probably work. If her goal is to hold waverers, I think it may well backfire.

I suspect the split in response is between those who actually have worked (or have someone close to them) a night shift and those who have not. That shift is not a cake walk by any stretch. I've worked a night shift and I found the ad a bit offensive.

But without that experience I think I would have found this a good ad.

I This one will bite her in the a**. Wow, how out of touch can one posibly be? I bet she does not even know anyone on the 11 to 7.