Mitt Romney has a new TV spot up in Michigan, talking about how he grew up in Michigan and how important it is for him that the state do well. The ad also shows pictures of Romney as a small child alongside his late father George, who served as governor of the state back in the 60s.

With lines like this, the ad might have actually been effective if he were running for governor: "We need new leaders with the experience and energy to turn us around. Let's invest in the future with new technology and innovation and unleash the power of Michigan."