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New Hillary Ad Focuses On Emotion, Passion
Hillary Clinton has a new ad in Nevada and South Carolina, using footage from her New Hampshire victory speech:
Ben Smith notes that the ad is "a radical departure from her ad campaign so far. Not a single policy point, no floating words 'til the end. And the tag line is new: 'It's about people.'"
In other words, this ad is meant to show off her human side, not the policy wonk — perhaps on the thinking that it worked really well in New Hampshire.
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