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Top New Hampshire Story: Romney Targeted By Push Polls
Here's today's key story out of the New Hampshire local press: The Union Leader reports that New Hampshirites have been getting push-poll calls — that is, calls disguised as polls but are actually meant to communicate negative message about a particular candidate — targeted against Mitt Romney.
The calls, which among other things attack Romney's Latter-Day Saints religion, have reportedly been traced back to Utah-based firm Western Wats, which has done push-polling in past general elections against Democrats as well as primary campaigns against Republicans. The calls do not specify which candidate is being supported by them, as is required under New Hampshire law.
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anyone else think its weird that a push poll attacking romney's religion is coming from a firm based in utah?
November 16, 2007 11:24 AM | Reply | Permalink
I think you're conflating the phone center and the poll itself. The poll was likely designed by a campaign/PAC and was then given to Wats to dial on/gather data. Wats probably had no connection to the design of the poll itself.
Furthermore, I think calling this a "push poll" is a stretch. A really sketchy message test? Maybe. But not a push poll. Push polls are usually under 5 minutes, and go out on a massive scale to affect the vote right before an election. The accounts I've read say this was a 20 minute poll, with normal generics and demos that happened to include a bunch of negative message testing.
November 17, 2007 12:40 AM | Reply | Permalink