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Study: Richardson Leads Dem Field In TV Advertising
Bill Richardson's surge in the polls in Iowa and New Hampshire, solidifying a fourth-place position, can be explained quite easily: Richardson has actually led the Democratic field in spending on TV ads.
Richardson has spent over $2 million on ads in the two key states, running a total of 3,780 spots — with almost all of it going to Iowa — according to a study by the Campaign Media Analysis Group. In Iowa, Barack Obama has run just under $2 million in TV ads, Hillary Clinton $940,000, and John Edwards a mere $13,000.
Chris Dodd, meanwhile has run just as many ads as Hillary but has only spent $450,000, running his ads in cheaper off-peak hours. So if insomniacs make it out to the caucus, Dodd has a real chance to come from behind.
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Since attending an Iowa caucus requires leaving the house for several hours during TV prime-time, advertising off-peak may be a wise move. It won't waste money on potential voters who would rather watch a "House" rerun than go out on a cold winter night and mill around an elementary school auditorium.
October 3, 2007 12:09 PM | Reply | Permalink
Gotta say, the correlation between Romney and Richardson's respective movement in the polls and their abundant advertising dents my faith in Iowan face-to-face politics. In general, I think Iowans who care enough to caucus are pretty savvy politically -- but then there's this...
October 3, 2007 12:41 PM | Reply | Permalink