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Oops — Top Obama Staffer Says Iowa Is "The Whole Shebang"

The Obama campaign has backtracked from a remark by Michelle Obama, that the candidate has to win Iowa. But it turns out that a Obama's campaign manager accidentally said the same thing in a new article in The New Republic:

I ran into Obama's wiry campaign manager, David Plouffe, chatting in a doorway. I mentioned to Plouffe that I had just returned from Iowa. "Iowa — that's the whole shebang!" he said. Then he paused. "I guess I'm not supposed to say that," he added with a grin. "But Iowa is very important."

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I personally don't think he has to win, just have a strong showing. He could probably get by with a second place showing if he beats Edwards.

He could be spinning this because they think they have a chance to win Iowa and want to create a sense of momentum with a win or strong showing. My guess is that that is what's going on. BTW, I think it's hard to read Michele Obama's comments and not come to the conclusion that she said they had to win Iowa. Not those words exactly, but the sentiment was the same.

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The New Republic... give me a break pleezee == probably where the mis=story came from in the first place.

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Why is this horse-race nonsense but not Obama's NY rally worth such prominence here? Your "election-central" coverage is increasingly suspect and disappointing.

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I don't really understand why these things keep getting reported on TPM, Politico, et cetera. Obviously Iowa is very important. Why should anyone be surprised or shocked when someone from a campaign says it out loud? Am I wrong, or is it common knowledge that if Obama or Edwards (or someone else) doesn't win Iowa then Hillary's inevitability will seem... well... inevitable?

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I understand why Edwards has to win Iowa, but why is the Obama campaign floating that same meme? He hasn't lead in any of the Iowa polls. Realistically he seems to be in a fight for second with Hillary, who took the opposite tact, and deemed Iowa a loss early on, so it would be a surprise should she win the state. This strategy seems counter-intuitive given the state of the polls. Can someone else can explain why Obama's campaign is now putting out the Iowa or bust talking points.

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I'd go so far as to guess that Obama probably has to win at least one early state to have a shot at the nomination. Iowa is probably his best chance at this point but even a second place finish there would get him some buzz and SC is probably still not out of the question for him. Obama was leading in SC at one point and he's still fairly srtong there. If Edwards were to come in third Iowa, it's entirely possible that enough of his current share of SC could migrate Obama's way to turn it back into a race. If Clinton sweeps the early states though, I imagine it would be all over but the shouting.

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gqmartinez and I read this situation exactly the same. The polls are pretty worthless in assessing support, and my guess is Obama's campaign is feeling really confident right now. As such, they want to create an expectation of events to follow their projected victory.

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Possible Interpretations:

From strength: we know we are going to we are going to win this one (possibly because we have reason to believe we are going to get non-traditional voters out to caucus)

From weakness: we are likely to lose this but possibly we can get enough people to vote for us because they don't want to see us knocked out the of the race early

From strategy: we are going to lose in the other early ones so we need to set the bar low -- all we need to show is we can win this one.


With both Michelle and Plouffe 'slipping' the 'revelation' is probably a tactic for some reason.

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As long as you have at least 3rd place in Iowa - you WILL go on and could even win the White House.

Everybody knows this. Obama, unless something goes completely haywire - WILL make that and I'm betting he does even better.

The truth is coming out about Hillary's not ANSWERING questions and her voting YES to the Iraq military terrorist bill - she is Bush LIKE.

The Truth is also coming out about Edwards and his hedge fund and not getting enough campaign funds.

If this is all you got....give it up. Obama will GO ON.

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The story is relevant for a couple of reasons:

-- It could be a strategic attempt to remind Obama voters that Iowa is critical, or this could be an example of a lack of discipline that affects the campaign's apparent viability looking toward the national.

-- Anything that a senior spokesperson of a campaign (including Michelle) says to reporters is news. Once it's out there -- and they should know this -- it's likely to be reported and repeated. If they don't do as well as hoped, these comments will frame the press coverage affecting their ability to spin toward New Hampshire. This is why saying such things is risky...and all candidates face the same risks, it's not like the Obama folks are 'unfairly targeted' here.

-- Looking at Dean's and others' histories, Iowa could be critical, as fundraising and general story lines in the press could shift to an Edwards/Clinton horse-race in 24 hrs. That would fundamentally change the strategy of the Obama campaign, necessarily. If Clinton comes in third it's inevitable that all those supporting others (or hating her) will claim "she's done." If Edwards does poorly he could truly be done considering he's banked it all on this state.

With all that at stake it's not 'over-coverage' to report the storyline of how one of the top two campaigns spins (or bungles) the expectations game in the first state to vote.

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Iowa is the crucial state in this primary? I never would have guessed. Team Obama really let the cat out of the bag with that one. I predict that Hillary, armed with this new information, will try to win Iowa.

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skeptica wrote on September 28, 2007 8:04 PM:
Why is this horse-race nonsense but not Obama's NY rally worth such prominence here? Your "election-central" coverage is increasingly suspect and disappointing.


+++thanks. keep calling them on it---as the perception of Hillary's strength increases 1 percent----their sucking up in hopes of preserving future access increases about five percent.

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+++thanks. keep calling them on it---as the perception of Hillary's strength increases 1 percent----their sucking up in hopes of preserving future access increases about five percent.

did not intend to be anon.

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Historically, "winning" a primary (or caucus) has as much to do with expectations and perceived momentum; the narrative in the press that can be reversed overnight.

Edwards had better win Iowa -- unless he's been written off too much prior and turns in a close second place finish, to Clinton for example. Then the question will be whether Obama will be crowded out from the start.

Iowa is always important? Well, not always. But it was crucial for Kerry in '04 and will be awfully important for each of the top three early next year.
IIRC Obama has dropped somewhat in polls in NH.
He has to prevent Edwards from becoming the story of Iowa and getting those positive reevaluations throughout the press. One main attack on Edwards is that he doesn't have the money or poll numbers. It's the opposite of Hillary's inevitability strategy, and a little like chanting "scoreboard" at a game: fine until the other team starts scoring.

One of Hillary's great advantages, along with a certain amount of gender solidarity, is that each of her main opponents have to worry a great deal about the other breaking out early.

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