John McCain's campaign is rolling out a major ad campaign in New Hampshire this weekend, with ads highlighting the Senator's life story.

"We've made assumptions that voters know the story, when in fact they don't," McCain advisor Mark McKinnon told reporters on a conference call, explaining that the story is common knowledge mostly among those who are already heavily tuned into politics.

He added, "It was important for us to get out and retell that story, or tell that story for the first time for so many people who haven't heard it."

The 30-second ad, entitled "Live Free," pitches McCain as the man who can fix the many problems in Washington:

The 60-second ad, "One Man," which is not specific to New Hampshire, focuses on McCain's story as a prisoner of war:

And finally, the McCain camp has a radio ad for New Hampshire, too, called "Courage," essentially a radio version of the 60-second ad: