A lot has been written about Hillary Clinton's divisiveness and high unfavorability rating. How accurate are such perceptions? Very accurate, according to a new Forbes poll, which used a market research firm to assess how people perceived the candidate's qualities.

The poll finds Clinton dwarfing the other major candidates in negative qualities such as cold, creepy, insincere, mean and rude. For example, more than three times more people, 26%, see her as cold than do John McCain, 8%, the next major candidate. She also does similarly poorly with positive qualities like approachable and a voters ability to identify with the candidate.

Rankings after the jump.

Cold: Clinton 26% Gingrich 17% Biden 11% Bloomberg 10% McCain 8% Romney 8% Richardson 7% Edwards 4% Giuliani 4% F. Thompson 4% Dodd 3% Obama 3%

Creepy: Gingrich 19% Clinton 15% Romney 10% McCain 8% Biden 6% Edwards 5% Richardson 5% Giuliani 5% Dodd 4% Obama 4% Bloomberg 4% F. Thompson 2%

Insincere: Clinton 25% Gingrich 23% Biden 19% Dodd 17% Romney 13% Edwards 12% McCain 11% Bloomberg 7% Obama 6% Richardson 6% Giuliani 5% F. Thompson 3%

Mean: Gingrich 14% Clinton 11% Biden 5% McCain 4% Edwards 3% Bloomberg 3% Dodd 2% Giuliani 2% Romney 2% F. Thompson 2% Obama 1% Richardson 1%

Rude: Gingrich 15% Clinton 14% Biden 7% Dodd 5% Edwards 4% Giuliani 4% McCain 4% Bloomberg 3% F. Thompson 2% Obama 1% Richardson 1% Romney 1%

Approachable: Obama 31% Edwards 27% Giuliani 25% F. Thompson 25% Romney 20% Richardson 18% McCain 16% Clinton 12% Biden 12% Dodd 9% Bloomberg 8% Gingrich 3%

Can Identify With: Obama 12% F. Thompson 11% Edwards 10% Giuliani 8% McCain 8% Richardson 7% Romney 7% Clinton 6% Gingrich 4% Biden 3% Bloomberg 1% Dodd 0%