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Compare And Contrast: Hillary Camp's Approach To Obama Vs. Approach To Edwards

It seems clear to us that Hillary Clinton's camp has developed sharply contrasting approaches to dealing with John Edwards and Barack Obama when it comes to responding to their criticism of Hillary's Iraq positions.

Check it out: Yesterday Obama drew lots of media attention by seeming to fault Clinton's position on the war. He suggested that she lacked concrete suggestions as to how the American involvement in Iraq might be brought to an end. Here's how the Clinton camp responded to Obama's attack:

Howard Wolfson, a spokesman for Clinton, did not directly respond Sunday to Obama's comments about her plans on Iraq but described her as a "forceful critic" of the administration's execution of the war.

"She has supported a phased redeployment of our troops to start bringing them home and has strongly opposed President Bush's escalation of the war by proposing a cap on troops," Wolfson said.

Last month, by contrast, John Edwards took a far less direct swipe at Clinton by suggesting that Congress should take concrete steps to block escalation. Though Edwards didn't even name Hillary directly, Wolfson nonetheless responded far more aggressively:

Howard Wolfson, a senior adviser to Senator Clinton, criticized Mr. Edwards's remarks by taking aim at the former senator's image, promoted by aides during the last presidential election, as an optimistic and unifying figure. "In 2004 John Edwards used to constantly brag about running a positive campaign," Mr. Wolfson said. "Today, he has unfortunately chosen to open his campaign with political attacks on Democrats who are fighting the Bush administration's Iraq policy."

Has the Clinton campaign made an internal decision to adopt a hands-off approach to responding to Obama, while aggressively returning fire when Edwards criticizes her? There are lots of possible explanations for such a move. Perhaps the Hillary camp thinks it can more likely win an argument over Iraq with Edwards, who voted for the war, than with Obama, who opposed it from the start. Or perhaps the Hillary campaign thinks attacking Obama risks alienating African American voters. Or maybe the Hillary camp was more willing to engage Edwards because she hadn't declared as a candidate at that point.

Whatever the reason -- and we're asking campaign insiders to shed light on it -- this is a dynamic that certainly bears watching as the campaign unfolds. Anyone else have thoughts on what could be going on here?


34 Comments

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also, Obama is the least-well-known candidate. Mentioning him by name makes him seem more serious; refusing to do so shows that she does not want to improve his name recognition nor his status as a 'serious' candidate.

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yes -- very good point. That could easily be what's going on...

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Hillary recognizes the real threat to her candidacy lies with Obama and not with Edwards. I agree with the first comment that her response is calculated to avoid giving further press to Obama's name.

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Maybe she will pick him up as the Vice President or the other way around.

Now there is a ticket to win

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I see you're taking the New York Times approach to Clinton...

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LOL. Knowing the connotations, let me substitute "deliberate" for "calculated". Is that better?

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If the distinction is a real one, and not the product (as you suggest) of the difference in campaign status when the comments were made, I think it is fairly obvious. Edwards and Obama are very different kinds of candidates running different kinds of campaigns. Edwards is a known commodity running a campaign based on concrete specifics and what used to be called "straight talk" (before McCain ruined the phrase). Obama is an unknown running a "glamour" campaign (not meant as an insult, by the way ... it's not that he's unsubstantive, but that he's riding high on all sorts of policy unrelated things like looks, rhetoric, and personal background). He's as vague as you can get, much as Clinton herself is. If she engages him in a policy back-and- forth, she helps him fill in the blanks in his resume and he becomes more formidable.

I'm not sure what the poster above is smoking when he/she says it suggests Clinton considers Obama the more difficult opponent. It seems fairly obvious to me that the one she has engaged more directly is considered the bigger problem. It suggests her team thinks Obama will fade when the glamour goes away and he is dirtied with such unflattering things as ideology and concrete policy proposals.

Also, there's the calendar to think of. Hillary's biggest problems are Iowa and South Carolina. She's never led there, not like in New Hampshire or nationally. It's Edwards that presents the obstacle there, not Obama. Obama's best early state is New Hampshire, where Clinton is strong enough (presumably) to fend him off.

Finally, a one-on-one Clinton-Obama fight is one she should win (based on experience and loyalty to the Clintons). A Clinton-Edwards fight is harder, as Edwards made a lot of loyal friends in 2004 and has been through the wars.

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There is the explicit mention that Edwards, by no longer being in the Senate, is not doing anything of substance to counter Bush. Notice also that the Clinton campaign mentions Edwards campaigning for president back in 2004. There seems to be a subtle hint that Edwards is an ambitious showboater who just wants to be president. That's a charge that can easily be made to stick.

Its way too early to know what Obama is about so its hard to counter him. Besides its better to let a Biden come out and try to counter Obama.

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I agree. Clinton wins any two-way match, no matter who's there. Edwards is a spoiler. Take him out early and life will be better for them. Assuming there is no Clark candidacy.

But I wouldn't underestimate something as simple as the frustration that Edwards is just sitting on the sidelines throwing rocks. He didn't do much in the Senate besides campaign for president and now he's complaining that current Senators aren't doing anything. That even ticks me off.

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This makes sense.

Edwards will be a far more formidable threat to Hillary than Obama.

Obama is the current media darling. Eventually the honeymoon will end.

In a way Obama is helping Hillary. He is stopping Edwards from directly challenging Hillary.

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Obama is the more dangerous opponent because he is a sitting senator. Clinton can characterize anything Edwards says as "just talk," since Edwards has been perpetually campaigning (instead of governing) since 2004. Obama, on the other hand, can quickly outflank Hillary on all kinds of issues by making concrete proposals through the senate. She has to be a lot more cautious with him -- particularly when attacking Obama too vocally could partition the Democratic senators into competing Obama vs. Hillary factions.

Historically, being a sitting senator was a negative for a presidential candidate. But we live in atypical times. The Democratically controlled congress is riding a high - and will continue to ride that high as long as the Bush Administration remains such an unpopular foil. Democratic senators have the opportunity to make concrete proposals that directly take on the unpopular Bush Administration and its unpopular war. In my opinion, this puts Edwards at a distinct disadvantage to both Obama and Hillary, each of whom can rely on their position to exhibit "leadership" on all kinds of issues. Edwards can talk about "what he would do if he were president." Obama and Hillary can do the same -- and also talk about what they are doing right now, as senators, to combat the Bush Administration. It's an issue of stature, not just in terms of the candidates themselves, but the ideas they set forth. A concrete senate proposal carries more weight than the words of a mere candidate (even if the senate proposal is a wishy washy, non-binding resolution).

One thing worth noting: if the rumors are true, and Lieberman switches sides, I think Hillary and Obama's advantage over Edwards largely dissipates. If Republicans are controlling the senate agenda, Obama and Hillary will have a much harder time breaking through.

UPDATE: Atrios doesn't think Lieberman switching sides would effect the Democratic majority.

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Obama is the current media darling. Eventually the honeymoon will end.

Funny, I would say the same thing about Hillary.  At least in terms of the media's belief that a Hillary win in the primary is somehow inevitable. 

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My guess is that HRC's team wants to keep the primary from turning into a binary choice, guessing that the anti-HRC vote (roughly edwards + obama) is enough to overwhelm her. Attacking Edwards both keeps him alive but weakened, while attacking obama writes Edwards out of the story, putting her in the position of facing Obama alone.

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I'm personally wondering if HRC's campaign isn't leaving the door open for Obama to sign on as Hillary's running mate. Edwards has already been there and didn't bring a whole lot to the table as a VP candidate, but Obama covers a lot of the holes in Hillary's campaign and gives him eight years of the policy experience he still seems to lack. (I say this as someone who, at least right now, would vote for Obama in the SC primary... unless he fails to build up those policy credentials and propose some solid actions he would take as POTUS.)

Likewise, both Obama and HRC have been so heavily covered by the media that there would be a great deal of name recognition for both of them come November. If Obama can't turn his charisma into solid proposals and real interest come primary season, the VP's spot could do him a lot of good in 2016 and prevent a nasty Democratic primary.

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I'm personally wondering if HRC's campaign isn't leaving the door open for Obama to sign on as Hillary's running mate.

No way. It's gonna be a white guy.

Funny, I would say the same thing about Hillary.  At least in terms of the media's belief that a Hillary win in the primary is somehow inevitable. 

Hillary is not the media darling. They are calling her the front runner because that is what the polls show. The press is now fawning over her the way they are with Obama. 

My guess is the fawning will eventually end and when it does Edwards will emerge as a strong challenger to Hillary.

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Seems to me you don't respond to the sort of non-specific message coming out of Edwards' campaign unless you feel like he represents a significant threat. I don't think Team Hillary sees Obama as a threat at all. He has no money folks and while he has high positives at this point, nobody knows anything about him. You can't keep it that way if you're running for President. As much as I like him, Obama will find out along the campaign trail that it takes more than an inflated sense of self fueled by a (thus far) friendly media to win a Presidential campaign. It takes money, a national organization, support from key constituencies and a whole lot more. As far as I can see, while Obama has not done poorly in the time since deciding to run, he has little or no chance of building an organization or message that can beat Hillary's huge financial lead and vast organization. Edwards has done this before, knows what he must do to win, is cultivating a specific set of constituencies and has proven he can withstand media scrutiny. I think Team Hillary knows if he catches fire, he'll be hard to beat. Given Obama's inexperience in campaigns he's likely to defeat himself.

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I smoked; I inhaled; I enjoyed...but I digress.

I believe that Senator Clinton and her campaign advisors have recognized that her biggest obstacle in the primaries is the Iraq War. I further believe that the Iraq War will be the elephant in the room for caucus and primary folks. Democrats long opposed this war and the national polls only shifted to solid disapproval when the independents joined them, along with a sliver of GOPers. But the first hurdle are those deciders in the primary.

On the Iraq War, Senator Clinton has some explaining to do--and the explanations are not going well. John Edwards owned up to "I made a mistake" but that still raises some questions about his judgment--although we all like that he owned up to the mistake. That leaves Senator Obama who quite eloquently said "no" in a 2002 Chicago speech, although he has suggested that "perhaps" Senator Clinton's vote was driven by faulty U.S. intelligence. (For Senator Clinton to embrace this causative factor would also bring up those who didn't see it that way. You know, folks like Speaker Pelosi and the House Democrats she led to vote against this resolution as well as Senate Democrats who voted against it.)

The best campaign response when this difference is brought up is a bland type of response which certainly does not mention the name of the primary candidate who doesn't have any worries on this issue. And that candidate is Senator Obama.

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Kudos. This seems accurate to me.

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It's a real question if Edwards will "catch fire".

It's also probably best not to over-weight the power of organization and money. Senator Clinton, in a correct strategy in my opinion, wants to leave the impression that she is inevitable due to that organization and that money. Neither ensures the nomination.

We'll wait and see on Obama--fund-raising, campaign gaffs, and policy issues. (As an aside, I don't see much difference on the issues and could vote for any of these three in a general election based on their support for Democratic policies and issues.)

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Edwards has done this before, knows what he must do to win, is cultivating a specific set of constituencies and has proven he can withstand media scrutiny. I think Team Hillary knows if he catches fire, he'll be hard to beat. Given Obama's inexperience in campaigns he's likely to defeat himself.

Agree completely.

Right now Obama is a "fresh face" basking in positive press coverage. A year from now he will no longer be a fresh face. People would have heard his bio, speaking skills for the n'th time. His "lets all get along" message will wear thin, especially since he is not a policy wonk.

Hillary has a huge psychological barrier to overcome; whether a woman can be Commander in Chief. A year from now Dem voters will start worrying about whether a woman can win. They will look around and there he is John Edwards. A while male, articulate, likable, with detailed policy positions they like. He has experience running in a presidential campaign. He is charming and intelligent, a southern candidate like Clinton. I can see Edwards winning Iowa.

My guess is Hillary and her husband know this. To the extent that Obama is blocking Edwards sun they are happy. If it becomes a contest between Hillary and Edwards she will be in trouble. 

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"he has unfortunately chosen to open his campaign with political attacks on Democrats who are fighting the Bush administration's Iraq policy."

Hillary is fighting the Bush's failed occupation of Iraq and I did not even know. They ought to hold a press conference.

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Miri11,

I couldn't disagree more with your assessment of Obama. You seem to have bought into the meme that the guy is "a pretty face on an empty suit." I firmly believe this meme is completely wrong.

Look at what the guy has done, read the man's books, listen to him speak. He graduated from Columbia with a degree in international affiars and economics; he was editor of the Harvard Law Review, and I heard him characterized by a friend of a friend who teaches at Harvard Law as the most impressive student he had seen in thirty years; he has written two best-selling books filled with lyrical prose and stunning honesty.
He earned a reputation as a quick policy study during his eight years in Springfield.

What is your basis for saying he is not a policy wonk? Is it because he chooses to speak about principles and values? When will the political junkies learn that voters are more interested in values than ten point plans. Obama will get to the specifics over the next year. There are already a long list of white papers on his new web site. Check-it-out, keep an open mind, and don't underestimate the man.

I also like Edwards very much, and would prefer Edwards or Obama to HRC. I think the next year will tell us who will emerge as the strongest alternative to HRC.

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This time next year all three will not seem as "fresh-faced" to the political junkies but will seem quite fresh to the Democratic folks who make decisions in caucuses and primary elections and start paying attention. I think all three will still be in the race for the nomination next year.

Sorry, but John Edwards has not shown himself to be as politically talented as Bill Clinton. It might happen at some point but it hasn't happened yet.

In terms of gender, I think the GOP tried to demonize Nancy Pelosi and apparently all they fired up were a few GOPers if the 2006 midterm results are any indiciation. She ended up as Speaker so we can see how that turned out.

On race, we'll just have to disagree. I think the Democrats and independents are ready; you don't. We just might have to see how that turns out.

In terms of "Southern" being a necessary criteria for the Democratic candidate, I flat don't buy it. The Democrats have got to get the message that the old Confederacy South is just flat not Democratic anymore--they went to the GOP. That doesn't mean that we shouldn't recruit viable candidates and conduct campaigns--I agree totally with Dean's 50-state strategy. But the nostalgia for what once was needs to stop driving the selection of our presidential candidate. We will not win in these states and we don't need them to win anyway.

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[Obama] has no money folks and while he has high positives at this point, nobody knows anything about him. You can't keep it that way if you're running for President.

And yet, in Rasmussen's latest national primary poll, taken before Obama's announcement, he only trailed Hillary 28% to 23% (Edwards was at 13%).  Did I mention that's a national poll?  And did I mention that Hillary led Obama 43% to 15% in Fox's January 30-31 poll? Pretty good gain for Obama over two weeks (Edwards has remained flat).  What do you think the polls will say next week, after Obama's announcement bounce kicks in?

Look, Obama has a solid organization and money will follow the poll numbers.  (Remind me: did John Kerry win the primary in 2004 because of money?)  Moreover, we are not Republicans.  Just because Hillary has a money/organization advantage does not mean she will win.  There are no coronations in the Democratic Party. 

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If I wanted process stories, I'd read the Times. Less like this, please.

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Personally, I think Edwards is a base pandering puffball that neither Hillary nor Obama think is a real candidate at the end of the day.

That said, Obama is a gifted speaker and deliberately uses very positive language. Hillary as well, uses very positive language. They are both speaking to the middle, rather than the base.

I think there is going to be a fight between these two, to keep the moral high ground and fight for the center. Neither will want to be seen as the first to "Go Negative" their speeches. The one who does will be seen as the least Bipartisan. And will be branded a divider not a uniter.

It’s a long way to primary season. No one wants a mud slinging match just yet.

Anyway, that’s just my guess. And I believe it will shape the next years worth of campaigning.

-- Troll Bait

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Obama is less recognized than Edwards? Maybe it's just because I'm in Illinois where he just announced to much fanfare, but I think you're really stretching the limits of credulity there.

Edwards was a hood ornament in 2004. Kerry did absolutely all the heavy lifting and Edwards was practically invisible.

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Greg,

I disagree with your basic premise that Obama "whacked" HRC. He specifically said it was up to her to explain her past and present positions on Iraq. He simply said he was not sure how she specifically wanted to go from here to getting out. This is certainly an implied criticism, and one that I think is well deserved, but I wouldn't describe it as an "attack."

I think both HRC and Obama are being careful with each other, neither can afford to be seen as going negative at this point. Edwards appears to be going after the Democratic base "a la Dean," he has to get people fired up, therefore he is distinguishing his position from HRC on Iraq. She is responding to his fire.

I think HRC is probably scared to death of both Obama and Edwards, for different reasons:

Edwards is outflanking her to the left, both on the war and on populist economic positions. He is also an atractive, articulate, charismatic, white male from the South who can make powerful electability arguments. He also has a deep organization in the early states.

Obama threatens to take her black base and and has potentially broad appeal to liberals (attracted by his record and biography), moderates (attracted by his calls for bipartisanship and his comfort talking about issues of faith), and young voters (attracted by his call for a new kind of politics, generational change, and the prospect of racial healing).

Watching this all unfold is going to be very interesting!

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If 5 or 6 states move their primaries up to Feb 5 as they most certainly will I think McAuliffe's conventional wisdom goes out the window. For a change our candidate won't be inevitable on the day after NH.

Edwards has built a base in IA. Richardson has to make a stand in NV. Hillary and Obama look good in NH. Edwards should do well in SC but both Obama and Hillary can win the black vote there. After that February 5th will split IL and NY for Obama and Hillary. Very hard to sort out.

As for your question Greg, alot can happen in a month. Hillary wasn't being pilloried by the left a month ago over Iraq. A lot of people want to stop her "inevitable" meme. They see this as good an argument as any to use. She may just be treading lightly instead of attacking those who have a more popular stance now.

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I think nationwide, more Democrats know who their 2004 VP candidate was than know who the junior Senator from Illinois is. I keep asking TPM to add name recognition polling data to the Election Central list of recent polls so that we can make some sense of those polls, but no luck so far.

Regardless, the good folks in Iowa and New Hampshire will know most of the field pretty well by the time the caucus and primary roll around in a year.

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I don't think Hillary is going to be able to knock any of the other leading candidates out early. It's just too hard to do so in a multi-candidate race. Remember that Gephardt's last minute ad attacking Dean in Iowa in 2004 ended up hurting them both and allowing Kerry and Edwards to rise to the top. Campaigns are going to be very loathe to repeat that mistake.

It's way too early to say what is going to happen and who is going to rise to the top. Political endorsements don't really end up meaning all that much in these races.

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I think we're all reading way too much into this. It's more likely that the Clinton campaign is trying to figure out the best way to handle the Iraq issue more than either rival. And floundering a bit, note her pollster Mark Penn just claimed that domestic policy was the key, not Iraq.

If she figures out a way past her Iraq vote she will be very hard to beat. If not, she's probably toast.

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"pollster Mark Penn just claimed that domestic policy was the key

Yeah! tells me something about recent polling results right there...

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"I BELIEVE SENATOR BARACK OBAMA IS GOING TO WIN THIS ELECTION AND BECOME PRESIDENT,JUST WISH HE DOES NOT BECOME ASSINATED FIRST.!"

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