Remember the 2004 TV ad depicting John Kerry windsurfing back and forth? Get ready for more just like it. According to today's New York Times, John McCain has hired three senior ad makers from President Bush's reelection campaign: Russ Schriefer, Stuart Stevens and Fred Davis. Schriefer and Stevens were responsible for both the windsurfing ad and for another one lampooning Kerry's "for it before I voted against it" line, among others.

It'll be interesting to see what the end product will look like when these guys apply their talents to ads attacking GOP primary opponents like Rudy Giuliani and Mitt Romney. How will they go about knocking that 9/11 halo off Rudy's head? How will they exploit Romney's flip-flopping on key social issues? We'll soon find out.