"Bimbo"-gate has claimed its first casualty. Terry Nelson, the top-flight GOP consultant who was political director of Bush-Cheney 2004, has lost his gig as a consultant to Wal-Mart because of his role in helping produce the "bimbo" ad targeting Dem Harold Ford, Jr. Nelson had been hired a month ago by Wal-Mart to help the company develop its new voter-registration drive, but because of Nelson's role in producing the racially-charged ad, Wal-Mart found itself targeted by severe criticism from Jesse Jackson and others who demanded that the company fire Nelson. Wal-Mart media relations director David Tovar just issued a statement saying that Nelson had "sent a letter to Wal-Mart ending its working relationship with our company. We believe this is the right course of action." Moral: It's not good for business to attach your name to ads like the "bimbo" spot.