Poll: All Negative Ads Are A Turnoff, But GOP Ads Are Worse
Interesting tidbit from today's Newsweek poll -- respondents say negative ads from both parties actually make voters less likely to vote for their candidates, but GOP ads are more effective at repulsing voters than Dem ads are:
Most worrisome for the GOP? As a wave of negative political ads from both parties takes to the airwaves in the final days before the election, voters so far judge the Republican ads more harshly. Overall, about two-thirds of registered voters say neither parties’ ads have made much difference in how they’re going to vote. Just 9 percent of registered voters who have seen Republican advertisements say the spots make them more likely to vote for Republican candidates; 24 percent say the ads make them less likely. The Democrats seem to turn off fewer voters with their commercials and win more over, but it’s still a wash. Fourteen percent of registered voters say they’re more likely to vote for a Democrat because of the ads they’ve seen; 16 percent say they’re less likely.
In ten days or so, the roar of negative ads will abruptly disappear.





















