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NRCC Spokesman: "You Haven't Seen The Majority Of The Negative Ads Yet"

Today's Los Angeles Times has a must-read piece on the GOP's plans for the fall campaign, and it carries a bunch of strikingly candid quotes from top GOP officials about the coast-to-coast negative campaign we're about to see against Dem candidates:

(1) "You haven't seen the majority of the negative ads yet." -- Carl Forti, a spokesman for the NRCC, where a staff of 10 has been deployed on opposition research

(2) "Define your opponent immediately and unrelentingly...Don't make the mistake of pulling your ads in favor of a positive rotation the last weekend." -- internal GOP strategy memo from former RNC chief of staff Tom Cole

(3) "When people are looking at national issues that are not breaking our way, what you want to do is focus on your opponent." -- also from Cole

Don't say they didn't warn you.


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Fight fire with fire, Rove-style. The Dems need to abandon all subtlety and make ads that say, in sum,

George Bush wants to spy on Americans' email and phone calls without a warrant -- and Congressman Azzkizzer says he'll give Bush that power. Azzkizzer: wrong for {state/commonwealth}, wrong for America.

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This summer, Sen. Rick Santorum cut a double digit deficit to about 5 % against his opponent Bob Casey with an aggressive, multi-million dollar ad blitz that critized Pennsylvania's Treasurer, but tempered it with portrayal's of Sen. Santorum as a family man. A couple of week's ago (as was well documented here), Sen. Santorum attacked Casey with a commercial implying that his campaign staff was full of crooks....In the meantime two polls (Rasmussen and Quinnipiac) have shown Casey regaining his double digit lead. ... That would indicate that the electorate may be tired of uber-negative ads (aren't conditions negative enough without the ubiquitous ad man voice reminding us?)....Those polls, however, were taken before Casey struck back with an ad blasting Sen. Santorum (also before the Green Party candidate got a do not pass go card from the state superior court). It will be interesting to see if Casey's numbers fall after launching his counter-attack against Sen. Santorum.

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