A few weeks ago, Media Matters' David Brock announced to great fanfare that he was taking over Progressive Media USA, a third-party group that would, he vowed, raise $40 million for ads to soften up John McCain in advance of the general election.
Now the group is quietly shuttering those efforts with barely a whimper.
Barack Obama's fundraising team has been quietly putting out word to major donors that they didn't want any money to go to such third-party groups. Instead, they wanted the cash to go to the Obama campaign, so Obama advisers could be in sole control of the campaign's message.
It worked. Brock has quietly leaked a statement to The Washington Post saying that his group is, for all practical purposes, defunct.
"Progressive Media will not be running an independent ad campaign this year," Brock's statement to WaPo said, adding that "donors and potential donors are getting clear signals from the Obama camp through the news media and we recognize that reality."
One interesting footnote: With the likelihood of Obama donors helping them pretty much non-existent, Brock and company reportedly realized that Clinton donors, too, would be unlikely to help fund an effort to get Obama elected.
Two things about this. First, the speed with which Obama closed this thing down is yet another sign of how rapidly Obama is taking control of the party in advance of his all-but-certain nomination. And second, it looks as if this election is going to be impacted far less than anyone expected by groups like this, at least on the Dem side.